1. Principle of good faith: Live anchors with goods shall be honest and trustworthy, and shall not intentionally make false propaganda or mislead consumers. In the process of tasting, the characteristics and use effect of the product should be truly displayed, and the publicity should not be exaggerated or exaggerated.
2. Principle of fairness and justice: A fair and just attitude should be maintained during the live broadcast, and no special promotion or favoritism should be given to certain products. Fair treatment should be given to products that have tried and tested, and there should be no obvious favoritism.
3. Principle of objective evaluation: The anchor should objectively evaluate the quality, taste and effect. Tried products. Avoid over-exaggerating the advantages of products or covering up the disadvantages of products, and provide real reference for consumers.
4. Principle of protecting consumers' rights and interests: The tried products shall meet the relevant health and safety standards and meet the reasonable expectations of consumers. The anchor should guarantee the rights and interests of consumers. In case of product quality problems or fraud, it should be explained and handled to relevant departments and consumers in a timely manner.
Generally speaking, the principles of on-site trial with goods are honesty, fairness, objectivity and protection of consumers' rights and interests, so as to ensure that consumers can obtain true and reliable product information and make wise purchase decisions.