What you buy is of the same quality and the same price. According to relevant public information, based on the word 10 with the same quality and price online and offline, Boxma Xiansheng, Mijia Youpin, Netease YEATION and Mingyou Youpin are all typical new retail companies. Both online and offline channels are wired, achieving the same quality and price of online and offline goods. One benefit of this is that users' consumption behavior becomes rational, and online shopping is online.