With the acceleration of urbanization, people's consumption concept is constantly upgrading, and the requirements for shopping environment are getting higher and higher. Nowadays, a good shopping plaza is not only a simple business place, but also a modern consumer experience center that integrates shopping, leisure, entertainment, culture and other elements. This paper will discuss how to build a modern consumer experience center from the perspective of shopping plaza design.

First, the basic principles of shopping plaza design

1. Spatial planning: The spatial planning of shopping malls should be reasonable and scientific, and be divided according to different functional requirements. At the same time, the behavior path and streamline of customers should be considered to ensure that customers can shop happily and conveniently.

2. Style design: The style design of the shopping plaza should be consistent with the business positioning and attract the target customers. At the same time, attention should be paid to detail design, including lighting, color, materials, etc., to create a comfortable, fashionable and high-quality atmosphere.

3. Functional layout: The functional layout of the shopping plaza should be diversified and comprehensive, not only for the display and sales of shops, but also for leisure, entertainment, catering, culture and other functions to meet the various needs of customers.

4. humanized design: the humanized design of the shopping plaza is the key, including the channel width, barrier-free facilities, seat setting, toilet location, etc., and customers' experience should be considered to make them feel respected and cared for.

Second, the specific operation steps of shopping plaza design

1. Determine the commercial orientation: The commercial orientation of shopping plaza is very important, which is related to the overall style, functional layout and leasing strategy of shopping plaza. When determining the business positioning, we need to consider the target customer group, the consumption level in the region, competitors and other factors.

2. spatial planning: spatial planning is the basis of shopping plaza design, which needs to be divided according to business positioning and functional requirements, and at the same time, the behavior path and streamline of customers should be considered to ensure that customers can shop happily and conveniently. When planning the space, we need to consider the size, shape, location and other factors of the shops.

3. Style design: Style design is an important part of shopping malls, which needs to be designed according to business positioning and target customer groups. When designing the style, we need to consider the details of lighting, color, material and so on, so as to create a comfortable, fashionable and high-quality atmosphere.

4. Functional layout: Functional layout is an important part of shopping plaza design, which needs to be diversified and comprehensive, not only for the display and sales of shops, but also for leisure, entertainment, catering, culture and other functions to meet the various needs of customers.

5. Humanized design: Humanized design is the key to shopping plaza design, and factors such as aisle width, barrier-free facilities, seat setting and bathroom location need to be considered to make customers feel respect and care.

6. Marketing strategy: Marketing strategy is an important part of shopping plaza design, and factors such as leasing strategy, promotional activities and brand promotion need to be considered to make shopping plaza the first choice for customers.

3. subheadings of shopping plaza design

1. Importance of business orientation

2. Basic principles of spatial planning

3. Key factors of style design

4. Diversification of functional layout

5. Key of humanized design

6. Importance of marketing strategy.