the establishment of marketing department in p>21xx is of great significance to the whole hotel; We are fortunate that; We have a new starting point, a new direction, new ideas and new changes, which will bring the hotel to a new development trend. The marketing department has been established since April, during which we have been studying, groping and rectifying. While studying, groping and rectifying, we continued our marketing work and received a large number of meetings and banquets. At the same time, we also reflected the size problems in all aspects, which were deeply rooted in hardware and software and revealed step by step. Here, I summarize the work of the marketing department in the second half of 21xx as follows;

1. Indicators of various tasks completed since the establishment of the Marketing Department

1. Establishment and preparation of personnel in the Marketing Department, and equipment and procurement of office software.

2. Hotel promotional materials, price system and drafting of various agreements.

3, sales management system, rules and regulations, workflow, job responsibilities.

4. filing and storage of the original customer data, statistics and analysis of the account-hanging units, and statistics and collection of receivables.

5. Classification and statistics of hotel product knowledge make hotel products digital and clear.

6. Establish and count the fixed assets of the marketing department.

hotel promotion work

1. Organize hotel graphic information, make hotel promotion plans, and improve hotel visibility.

2. Through network search, xx4 telephone navigation, eLong, major network platforms, travel companies, enterprises and institutions, channel customers, etc. Carry out all-round promotion and publicity of the hotel to enhance its popularity and customer resources.

3. The promotion of the hotel has achieved the expected effect in the expected time. The detailed information and products of the hotel can be found through the search and query of various networks, so that customers can know the specific situation, consumption standards and geographical location of Qingdao Shenjianlou Hotel at the first time.

4. Online booking and consulting services have been opened for hotel catering, rooms and conference resources; Customers can book all kinds of products provided by the hotel directly through the internet and telephone.

2. Work completion of the marketing department since its establishment in October

1. Under the condition of matching supply and demand, we have developed 8 online promotion customers, 4 free promotion customers and 4 benefit promotion customers.

2. There are more than 111 telephone calls and home visits to customers, more than 21 units that have signed effective agreements, 6 conference companies and more than 111 travel agencies.

3. The marketing department has overcome many difficulties such as insufficient staff, heavy workload and limited conference resources. The amount of business indicators completed is about 371,111 yuan;

about 118,551 yuan in October, about 111,111 yuan in xx, about 92,283 yuan in xx and about 81,111-91,111 yuan in October

4. Up to now, the marketing department has received more than 31 large, medium and small conferences and banquets, without any complaint, which has met the satisfaction requirements of customers. The mutual introduction and publicity of customers has brought tangible and intangible benefits to the hotel, greatly improving the credibility and popularity of the hotel.

Third, the shortcomings of the marketing department

1. The progress of the marketing work has not kept up with the pace and ideas of the superior leaders, and it is necessary to strengthen understanding and learning. 2. In the case that the hotel is a special system, the publicity and promotion of the hotel is not enough. 3. Not enough to develop the number of customers and maintain the customer relationship network.

4. The professional knowledge, business ability, personal accomplishment, comprehensive strength, sense of responsibility and commitment of marketers need to be strengthened.

21xx Marketing Department Work Plan

In order to better improve the hotel's efficiency indicators, business indicators, service indicators and other indicators, I have the following work plans for the coming year:

1. Publicity and promotion

1. With the hotel's indicators constantly updated, innovated and improved, we will always update new promotion information and new promotion content, so that every customer can at any time.

2. Expand the publicity and promotion of the hotel as a whole within the scope of the hotel's special physique; We will continue to use the network information industry, telephone

communication industry, channel customer resources, enterprise and company resources and other marketing methods to transmit the information of hotel products to every promotion platform and every enterprise company, and strive to make every customer know the details of Qingdao Shenjianlou Hotel.

3. Promotion of tourism market; In the coming year, we will choose a tourism company suitable for our hotel to cooperate, and deliver the detailed product information of the hotel < P > and the new quotation system to the tourism companies all over the country in large quantities, so as to increase the share and popularity of the hotel in the tourism market and increase the occupancy rate of the hotel.

Second, the development focuses on the market

Due to the special circumstances and limitations of the hotel, we will focus on the development method for the sales market; Take the travel company as the bottom resource customer of the hotel; Focus on the development of conference market, wedding banquet market, individual market, network customer resources, various catering markets, control the relevant customer structure of the hotel, make the customer resources high-end, commercial and stable, and establish a long-term fixed customer consumption group.

Third, strengthen sales to guide consumption

It is the result of competition to guide consumers' consumption. Improving consumers' spending power and guiding consumers into stores are the core and basic knowledge of hotels to guide consumers' consumption;

1. guide consumers to shop through publicity.

2. Strengthen consumer consumption by strengthening services.

3. Improve consumer consumption through consumer perception.