1, product
Pay attention to the function of development, require products to have unique selling points, and put the functional demands of products in the first place.
2. Price
According to different market positioning, make different pricing strategies. The pricing of products is based on the brand strategy of enterprises and pays attention to the gold content of brands.
3. Channels (places)
Enterprises do not directly face consumers, but pay attention to the cultivation of dealers and the establishment of sales networks. The contact between enterprises and consumers is carried out through dealers.
Step 4 promote
Many people understand promotion as "promotion" in a narrow sense, which is actually very one-sided. Promotion should include brand promotion (advertising), public relations, promotion and a series of marketing activities.
4P and 4C:
4C is the concept and standard of marketing, and 4P is the strategy and means of marketing, which belong to different concepts and categories. The marketing ideas and standards put forward by 4C will eventually be realized through the strategy and means of 4P. 4C replacing 4P means that ideas and standards can replace strategies and means, and different concepts and categories can also replace each other, which is even more ridiculous than Guan Gong beating Qin Qiong.
This lack of basic logic to infer common sense has also been advocated by many experts all over the country, and many respondents have gathered, which shows that the marketing circles in China lack independent thinking ability, and the wind of shallowness and impetuousness has become quite serious.
In addition, 4P is from the company's point of view, while 4C is from the consumer's point of view. In fact, they all describe the same thing from different angles, essentially to meet the needs.
The above contents refer to Baidu Encyclopedia -4P marketing theory; Baidu Encyclopedia -4p