music tea shop business plan

In the era of continuous progress, business plan is indispensable on many occasions. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners. Presumably, many people are worried about how to make a business plan. The following is the business plan of the music tea shop I compiled, hoping to help everyone.

Business Plan of Music Tea Shop 1

I. Industry Analysis

Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is fierce, so we must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.

for the pricing of products, we will set different prices according to different tastes, generally around 3, 5 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.

because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.

II. Product/service introduction

Our store mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.

In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea.

Basic knowledge:

1. Learn to taste milk tea;

2. ingredient formula of raw materials;

3. Seasoning amount and time;

4. Application of equipment and seasoning temperature;

5, seasoning techniques;

6. Preservation of milk tea;

7. Packaging requirements of milk tea;

8. Changes of milk tea, including sample change and qualitative change, such as pulling flowers.

Third, the location of the store

Milk tea is a kind of fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to drink your cup of milk tea, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors with short funds like us, in the calculation of win-loss balance, we will determine the store location according to the data that "the opposite store rent should not exceed 1.5% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.

iv. decoration and equipment purchase

decoration is designed and decorated according to the investment amount, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.

the equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The following equipment is generally used in the production of milk tea:

1. The sealing machine

has a counter, which is usually sold in shops selling cooking machinery and sealing equipment. The counter will record the number every time you seal it, regardless of whether the power supply is connected or not. This is a kind of mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 171 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.

2. Sealing film

Generally, the sealing machine will be sold in the place where it is sold. When purchasing, it should be noted that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when it is inserted, and the straw will be inserted too hard, or the milk tea will be dropped to the ground or the cup will be accidentally inserted. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.

3. Freezers

Generally, you should buy a two-room freezer, half refrigerated and half frozen.

4. Cups

Plastic products, plastic bags, etc. are sold in stores, and also in stores selling sealing machines, which are generally 2,111 pieces in a box, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.

As for the cups consumed in stores, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there are many styles, and don't buy too much for each style, which will make people curious.

5. Suction straws

Plastic products, plastic bags and cups are sold in stores. There are 5111 in a big bag, and there are 111 small bags in each big bag. You can buy a few small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft. The shape of the straw should be distinctive, and you can use the types that others don't commonly use and dare to use.

6. Mixer

The brand of West Bei Le is better. Whether it's materials or running time, it's better than the messy brands such as Jiuyang, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.

7. Drinking fountains

In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. There is a lot of hot water in winter, so you can make another equipment to solve it.

8. Containers

Sugar, milk tea powder, cream, pearls, etc. all need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should be covered. One is that it is sanitary, and the other is that raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes. Business Plan of Music Tea Shop 2

I. Industry Analysis

With the development of the times and the further change of people's life concept, the tea industry is also developing at a rapid speed. Milk tea belongs to mass consumption, and there are many consumers, mainly young students. There is great market demand both now and in the future. However, the competition in the tea shop industry is fierce, so we must make special features so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.

as for the pricing of products, we conducted a survey on the consumption of college students' drinks last year. According to the survey results, we concluded that the price that students can accept is around X yuan, so we will set different prices according to different tastes, generally around X yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.

if the business of a tea shop is booming because of its good location, some shops are prosperous because of their good product mix and quality, some shops have a high return rate because of their high service level and distinctive products, and some shops make a lot of money, but they adopt a reasonable management system and a good incentive mechanism. In addition, it is also necessary to know what kind of milk tea and related foods consumers need, what kind of taste and taste they like, what kind of price they can consume, and what kind of environment and atmosphere they like; Know the demand, and then you need to know the resources that support you to open a shop, such as where are the suppliers of raw materials and equipment for milk tea, whether there are local suppliers, whether all the varieties are incomplete, whether all the raw materials and ingredients are purchased, if there are no local suppliers or incomplete suppliers, whether the cost of purchasing from other places is high or not, and whether the technology needed to make milk tea can be solved by a truly professional technical service provider or expert; After completing the market survey before opening a store, you can make a cost budget according to the data and compare the input-output ratio. If the profit rate is lower than x%, the risk of opening a store is relatively high, so you need to re-evaluate or consider whether you need to continue opening a store. If the profit rate is as high as x%, you can start the next stage optimistically.

second, market positioning and analysis of main consumer groups

tea shops are mainly aimed at the young people market, and should be low, medium and high-end in price, aiming at consumers with different spending power. The main consumers of tea shops are:

1. Students, mainly college students, high school students and junior high school students, are the main consumers of tea shops.

2. Young people, after work, come to the tea shop with friends, colleagues, girlfriends, etc., and are also the main consumers of the tea shop.

3. Female friends, especially young women, and female students are the main consumers of tea shops.

Nowadays, leisure food culture has become the mainstream culture in the catering industry. Therefore, while operating milk tea, we also introduce other products, such as snacks and cakes. For some consumers, it will be a pleasure to drink milk tea, eat desserts and chat with friends leisurely. Moreover, after observation, the delivery of milk tea in this area is limited in quantity, and if the quantity is insufficient, it will not be delivered. In view of this situation, because the consumer groups we are targeting are mainly students in this area, our delivery service is not limited by quantity and is responsive. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to the difference of seasons, consumers' demand for milk tea is different. In summer, people prefer cold drinks and prefer hot drinks in winter.

Third, the advantages of college students' entrepreneurship

1 Their own advantages

1) College students' entrepreneurship is often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have.

2) College students have learned a lot of theoretical things in school, and they have a higher level of knowledge and skills advantages. The importance of knowledge is self-evident, and "exchanging intelligence for capital" is the characteristic and inevitable way for college students to start a business.

3) College students belong to the younger generation, have a strong sensitivity to fashion, can always be in the forefront of fashion, and are suitable for such projects.

2 policy advantages

in recent years, in order to support college students' entrepreneurship, governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal governments, fresh college graduates in various regions can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax reduction and exemption. Specifically, college graduates (including college graduates, undergraduate students and graduate students) who are engaged in self-employment are exempted from paying the self-employment registration fee, self-employment management fee, and the cost of economic contract demonstration text within one year from the date of approval. In addition, if an informal enterprise is established, it can be exempted from tax for three years only by registering in the street of the district or county where it is located. College students who start their own businesses can apply to the bank for a loan guarantee of up to X million yuan and enjoy a loan discount.

iv. competition analysis of milk tea shops

1. competitors

at present, there are many milk tea shops along the street, each with its own characteristics, and some competitors are various manufacturers creating series of milk tea, such as X.

2. SWOT analysis

2.1 Advantage analysis

1) The existing tea shop is simple in decoration and gives people an unclean impression.