In the Internet age, any company can't do without a core issue-traffic; Sales = flow × conversion rate × customer unit price × repurchase rate In the past ten years, the bidding price of Baidu keywords has risen from a few hundred yuan to several thousand yuan today, which is more than ten times. The delivery effect of Guangdiantong has experienced a cliff-like decline. Compared with a few years ago, the cost is 3-5 times that of the past, but the conversion rate is only one tenth of that of the past, which forces a large number of people in need to constantly look for new channels with dividends. Whether hotels and restaurants in the same city, flowers, fresh food or beauty education in the same city want to operate online, they have to rely on third-party online platforms such as Meituan, Hungry, and Word of Mouth. However, these platforms have high commission rate, high operating costs and low profits; Most of the traffic is concentrated in the head platform, and the cost of obtaining customers in crew cut is high; User trust is difficult to establish and the repurchase rate is low; Merchants are limited by the rules of the platform, lack of effective connection and interaction with customers, and less customer precipitation. Once merchants leave the platform, it means losing online customers. What is private domain traffic? 1. Public traffic Public traffic is also called platform traffic. It does not belong to a single individual, but is owned by the collective. Individuals need to rely on the platform to obtain traffic and cannot fully control their own traffic distribution. (1) Three characteristics of public domain traffic A. There will be some platform dividends in the initial stage of the platform, and the traffic cost will be relatively low B. With the maturity of the platform, the traffic cost will be higher and higher C. The platform will eventually become a channel (channel) to collect tolls. (2) Public domain traffic e-commerce platforms: Taobao, JD.COM, Tmall, Pinduoduo video platforms: Tik Tok, Aauto Quicker, micro-vision community platforms: Post Bar, Zhihu, Weibo. (1) Four characteristics of private domain traffic A. Self-owned traffic flows to its own private domain traffic pool, which belongs to self-owned traffic and is no longer limited by the rules of the platform, and can be operated according to its own actual situation. B. Free access to a lot of online traffic requires payment, while private domain traffic is its own traffic, which can greatly reduce costs. C. Real-time online WeChat is the most powerful social platform with the highest usage rate and the highest opening rate, with 1.2 billion users. Users spend a lot of time here, basically online in real time. D. In the era of sustainable mobile Internet, traffic is people's attention and time, and the core operation is people, which is the lifelong consumption value and social value of consumers. During his consumption cycle, all his consumption is purchased on your platform. Benefits of building private domain traffic The key to reducing marketing cost is to reduce customer acquisition cost. 1. Deeper user operation, establishing relationship and trust with users. A user pool is added under the traditional funnel, and the traffic that slowly flows out through loopholes is put into the user pool. In the user pool, enterprises can do deeper user operation and establish relationship and trust with users. 2. Reuse the existing user stock and improve LTV (Lifetime Value of Users). A. Improve the repurchase rate of old users. B. Improve the unit price and gross profit of old users. C. Old customers bring new customers. 3. Reduce costs and improve ROI (Return on Investment). A. Reduce the cost of acquiring new customers. C. Improve the conversion rate of new users. How to use the products of Weiyu.com to play with private domain traffic? There are some fans, but I don't know how to revitalize them. Ready to do private domain traffic, what should I do? Private domain traffic is not well built, how to optimize it? Get customers: professional H5 activity marketing tool for Xiaoyu. com, play with WeChat official account Pink+Store Drainage+Brand Promotion, and use 411+ H5 activity templates at will. Activation: Weiyuwang WeChat official account assistant's powerful fan management tool/realizes fine management and multiple reach of fans. 1. Template message system A. Breaking the limit of sending service numbers four times a month, and sending them in groups every day. B. Directly presenting them on WeChat chat list, the conversion rate greatly exceeds that of pushing C. Supporting sending them according to user tags, Realize refined operation 2. Active fan push A. Support push text, graphics, pictures, small program cards and other message types B. Support one-time push of multiple different types of content C. Use WeChat customer service message interface to wake up fans to be active and improve conversion 3. Connect with interaction to realize refined operation, and quickly check the number of WeChat fans participating in the event. Realize accurate operation 4. Connect with the mall to realize refined operation, combine the mall member system with WeChat official account assistant user management, quickly select accurate fans, and realize refined operation management: Weiyu. com's powerful private domain traffic management tool/build a private domain traffic pool from 1 to 1. Business cards can be shared and disseminated in various ways 2. Introduction A. Full coverage of customer tracks, accurate grasp of customer intentions, tracking of customer behavior tracks, and clear access time, duration and times. Follow-up is more targeted. B. Massive hot articles are continuously updated, and it is easy to do a good job in circle of friends marketing, so that sales can leverage hot information, professional knowledge and avatar consultants to subtly influence customers' transaction decisions. C. Clear user portraits and customer interest analysis can help sales make quick decision-making communication records, grouping labels, intentions, etc. to form a clear user portrait, which can help sales effectively follow up customer transformation: the easy-to-use designer of the mall Weiyuwang Mall, playing with social e-commerce, Help merchants to retain and repurchase 1. Enrich the membership system, label the membership attributes, and realize the retention and repurchase 2. Two distribution modes are optional, and the strength helps expand the sales channels 3. Realize the combination of business cards or articles with the sales system, which can drain customers to the mall for consumption 4. Create fans with WeChat official account's assistant. Ultra-fine operation presentation: Xiaoyu Net Cloud Design 1. Powerful picture editor, extremely easy-to-use cloud design online picture editing tool, High fluency, good stability and excellent operation experience. A. Support for freely changing the picture size of works. B. Image files of various specifications can be downloaded. C. Experience advanced design functions such as high-quality long picture editor. D. Ruler, filter, etc. 2. One-click modification and production of super materials. 3. Toolbox products, Effectively assist in drawing AI matting, artistic two-dimensional code, word cloud, compressed/divided picture, watermark, picture rotary cutting and other marketing tools of Ningxia Weiyu Net-private domain traffic operation marketing activities (marketing customers)+WeChat official account assistant (activating fans)+sales system (customer relationship management)+mall (transformation platform)+cloud design (visual presentation) Click the registered account to enter the enterprise center to use the products.