The brand case refers to the product-based, brand-centered, market-oriented, strategic objectives, interactive marketing as the focus of a series of planning programs fully integrated marketing program. In the context of the new Internet-based marketing approach, the whole case is relying on the Internet as a communication vehicle, brand planning program as the core guiding objectives, brand marketing and brand promotion as a means.

Contents of brand planning: marketing environment and internal market research.

1, brand planning: brand strategy and brand logo performance, brand strategy adjustment, brand structure.

2, product planning: existing products, new products, product planning, product groups, product selling points, and so on the overall marketing strategy and adjustment.

3, channel planning: channel planning, channel design, regional, management, investment, channel distribution design, policy.

4, terminal planning: terminal mode, strategy, method, performance, publicity, personnel and so on.

5, brand communication and promotion planning: communication ideas, communication strategy, media promotion programs, advertising plans.

6, sales organization planning: team, region, assessment, management, etc..

Extended information:

Brand means used in the whole case:

Integration of network marketing, the need for in-depth study of Internet resources, familiar with the Internet marketing tools, based on the actual situation of the enterprise, according to the characteristics of the different network marketing model. Reasonable choice of network marketing methods and integration, and ultimately provide the best network marketing solutions for enterprises.

At this stage, the common methods of network marketing: microblogging, blog marketing, EDM marketing, forum marketing, soft marketing, wiki marketing, IM marketing, SNS community marketing, network resource replacement, search engine marketing, bidding and so on.

Since the Internet presents a diversified ecological structure, vertical websites, online games, chat tools, microfilms, and other fresh forms are emerging, blossoming, and ***rong*** born.

Baidu Encyclopedia - Full Case

Baidu Encyclopedia - Brand Marketing Full Case Planning