Cover:
Title of work
Team members
Instructor
Text Typesetting Requirements:
1, typeface: large title with No. 2 bold, in the title of the No. 3 bold, sub-title with No. 3 wiped, the main text with No. 4 Song.
2. Paper type: uniform A4 paper, bound on the left side.
3. Margins: upper 2.6cm, lower 2.6cm, left 3.0cm, right 2.0cm.
4. Spacing: 1.5 times the spacing
5. Structural hierarchical ordinal: "a", "a", "1", "1", "1", "1", "1", "1", "1", "1", "1", "1", "1", "1", "1". , "1", "1".
Abstract
Description: complete this abstract in two pages
Abstract content reference
1, the basic information of the company company's name, time of establishment, registered area, registered capital, the main shareholders, share ratio, the main business, the past three years, sales revenue, gross profit, net profit, the company's location, telephone, fax, contact person.
2, the main managers of the situation name, gender, age, origin, education / degree, graduation school, political profile, industry years of experience, the main experience and business performance.
3, product/service description product/service introduction, product technology level, product novelty, advancement and uniqueness, product competitive advantage.
4, research and development of existing technical achievements and technical level, R & D team technology level, competitiveness and external cooperation, has invested in R & D funding and future investment plans, incentives for R & D personnel.
5, industry and market industry history and prospects, market size and growth trends, industry competitors and the company's competitive advantages, the next three years market sales forecast.
6, marketing strategy in terms of price, promotion, the establishment of sales networks and other aspects of the proposed strategy and its operability and effectiveness, the incentive mechanism for sales staff.
7, product manufacturing production methods, production facilities, quality assurance, cost control.
8, management structure set, employee shareholding, labor contracts, intellectual property rights management, personnel plan.
9, financing description of the amount of funds required, purpose, use of the plan, the proposed shares, the rights of investors, exit mode.
10, financial forecasts for the next three or five years of sales revenue, profits, return on assets.
11, risk control program to implement the possible risks and proposed control measures.
Components of a business plan
I: business description.
Must describe what industry to enter, what products or services to sell, which are your main customers. Whether the life cycle of the industry to which it belongs is in the budding, growing, maturing or declining stage. Also, whether the business is to be in the form of a sole proprietorship or a partnership or a corporation, when you intend to open, how long you will be in business, and so on.
Two: product/service.
It is necessary to describe what exactly your products and services are, what are the special features, what is the difference between your product and the competitors, and if it is not special why should customers buy it.
Three: market.
First of all, you need to define the target market where, is the existing market has customers, or in new markets to develop new customers. Different markets have different marketing approaches for different customers. After defining the target, decide how to market, promote, price, etc. and budget well.
Four: Location.
The average company may not have a big impact on the choice of location, but if you are opening a store, the choice of store location is important.
V: Competition.
The following three times in particular to do a competitive analysis: 1. To start a business or enter a new market; 2. When a new competitor to enter the market in their own business; 3. Anytime and anywhere to do a competitive analysis, so that the most effort. Competitive analysis can be done in five directions: who are the closest five competitors; how their business; the extent to which they are similar to this business; what to learn from them; how to do better than them.
Six: Management.
Ninety-eight percent of SME failures come from a lack of management, and 45 percent of these are due to uncompetitive management for which there is not yet a clear solution.
Seven: personnel.
To consider the personnel needs, and specifically consider what professional and technical personnel need to be brought in, full-time or ***, how the salary is calculated, the required personnel costs.
Eight: financial needs and utilization.
Consider the use of financing, working capital turnover, etc., and forecast the balance sheet, income statement and cash flow statement for the next three years.
9: Risk.
It's not that someone competing is a risk, a risk could be the risk of import/export exchange, the risk of a fire in the restaurant, etc., and note how to deal with the risk when it comes.
Ten: growth and development.
What is going to happen next and how will it be in three years, this is also mentioned in the business plan. A business is meant to be able to sustain itself, so it is important to be able to diversify and globalize when planning.