The outbreak of the "instant chicken" incident seems accidental, but there is also some inevitability behind it. With the continuous improvement of people's consumption level, consumers are no longer simply price-oriented, but pay more attention to the value of nutrition. It is also a reshaping of the value concept that dominates the current and future market trends.

Now the "warm spring" that the native chicken industry is welcoming is not only reflected in the attention of farmers, but also in the continuous sales of a series of catering brands mainly based on native chicken.

Whether it is a well-known traditional local chicken or a popular local chicken catering brand, remolding values is a key factor, and another factor lies in paying attention to the interests of consumers. Now more and more catering enterprises are turning their attention to traditional native chicken, which is precisely because of this.

Whether the famous old hen sells well or the fast food chain represented by high-quality native chicken sells well, this wave of popularity that continues to this day is only a microcosm of the market. What is revealed behind is the great opportunity for the development of native chicken industry in China. The industry has opened the door to rapid development. How to seize this opportunity, the most fundamental thing is to reshape the value concept, that is, how to faithfully present every delicious food and nutrition to consumers from the countryside to the table. This is the key.