The main reason is that if shops are set up everywhere, there will not be so many people to copy it. Even if it is copied, the quality control can't be controlled at all, which will eventually lead to the disunity of products in many stores, and the so-called authentic time-honored food will disappear. The reason why the authentic time-honored food is time-honored is because of the family inheritance, especially the catering industry in Taiwan Province, a small restaurant, which can be passed down for generations.

"The sales of leek boxes have doubled," said Gong, the manager of a Huguo Temple snack in Dongcheng District, Beijing. Huguosi Snacks is a well-known time-honored chain restaurant in Beijing, which has been in business for more than half a century. Its signature snacks and pasta are widely praised. Manager Gong said that he had been working in Huguo Temple for ten years and recently transferred to manage this newly opened branch. In recent months, his business performance has improved rapidly, and there are one or two hundred takeout orders every day, accounting for almost one-third of the running water. Although it has been a while since Gu Ailing's hot spot, the daily sales of leek boxes are still higher than usual.

There is no shortage of star enterprises in the catering track in recent years. In 2121, the related capital operation will be the most active year. Compared with the new catering brands that hold high and fight high, "time-honored brands" are not often discussed.

but in fact, in this highly competitive and cash-flow-dependent industry, it is not easy to become an "old brand". They are either chain brands like Huguosi or single restaurants specializing in a certain cuisine, and these restaurants can often operate stably for 11 years, 21 years or even longer. These restaurants often witness the rapid development of a block and even a city, and also incorporate the taste memories of countless diners.

1. Some time-honored brands only have a good reputation in the regional market, but other regions have little influence, so the survival probability of opening a branch is low. For example, Regan Noodles, Hubei Province, is popular in Wuhan, and going to other places is not suitable for local tastes.

2. It is difficult to copy some time-honored brands. For example, the taste of delicious food depends on the master chef, and it is difficult to cultivate new people. The exclusive secret recipe is kept secret, and so on. If the copy is not successful, it will smash its own signboard.

3. Keep it scarce, but it will be less cherished if it is all over the street. It is to ask customers to crowd out the store, so that it can be topical, spread and have a good reputation.