200 1 when my classmates first came into contact with the internet, I began to like this magical world and began to learn web page making software DW, photoshop, flash and so on. In 2002, I bought a virtual host on Tiger Wing Network and established the first personal homepage. 2003 is the year of school practice, and all students at the same level have to go out to find work practice. I successfully applied for my first job "Guangzhou Realization Computer Network Co., Ltd." with my personal website, responsible for web design. During my work, in order to strengthen the exchange of materials and technology, I established the visual alliance of material exchange forum. Unfortunately, almost all the information in the forum was provided by myself, and there was no interaction among members. However, it also proved that excellent online materials were very scarce at that time, especially. This has also become a big selling point of my forum, so I actively put excellent foreign materials on the forum to share, so I met many friends in the industry, got a lot of advice and learned a lot about forum management.
My story 02- making money online for the first time
I started to make money online in 2004, but my income was not much. My operation is very simple, and it may be a piece of cake compared with the webmaster who earned more than 10 thousand a month at that time But there are some ideas for your reference. Perhaps, you can come up with something new, or optimize your current project by inspiring you.
At that time, there were not many charging services on the Internet, and the income mainly depended on advertisements, so I also registered Baidu Alliance, Google Alliance, sogou alliance, and advertising alliance. Next, how to attract traffic and order advertisements is the most important thing. At that time, I just found that Naruto was very popular, so I provided Naruto online download to attract traffic, but there were downloads everywhere, and the subtitle group was the first. How can you compete with them?
After my analysis, at that time, everyone mainly provided BT downloads, and the speed of BT downloads was extremely unstable. At that time, it was often said that BT download hurt the hard disk, so HTTP download address became the first choice for everyone to download. However, it is very demanding for the server to provide HTTP download, and it is impossible to download it twice by putting a virtual host, so there was basically no HTTP download address at that time. But I don't have the ability to provide such HTTP download space. What should I do?
Finally, I found a well-known host provider to provide a 7-day free trial, which will be available immediately after application. I know that their technical strength, servers and broadband are very strong, and the trial space is generally the fastest. So I uploaded the video file and provided it for download. Then I made a web page full of alliance advertisements, with a download address in the middle, and posted it on major animation forums. On the same day, someone replied that it was very fast to watch online directly with realplayer. But soon someone copied my download address to do the same operation, so I compressed the video file and added a password to make users feel that I was the first player.
Friends who watch Naruto know that Naruto is broadcast on Thursday night, and the subtitles will be recorded and translated until 2 am to 3 am tomorrow. Some people will wait all night for the subtitles to release BT seeds. Later, I learned that after the high-speed download of HTTP provided by me, everyone began to wait for my HTTP download address. Every Friday morning, someone posts asking when to put my HTTP address. At that time, there was a sense of honor and such fans. Later, Gundam Seed was released. Because I read it myself, I also provided this HTTP download. At that time, my average monthly income was about 1000-2500, which was the sum of the income of all alliance platforms. For a student, it is really cool to update the download address several times a month and easily earn one or two thousand pocket money. It is also the first time in my life that I received a check from Google Alliance 1 10. When I got the check, I was so excited that I could really earn dollars. At that time, I saw that the check was written by Citibank, so I went to Citibank near Guangzhou Sports Center to cash it, but their customer service said that I had to open a 50-dollar account first, and then there must be a minimum deposit of 100 dollars in it before I could cash it. Oh, my God! Not only can't you get the money, but you have to save it. What is the reason? Then I saw a netizen in chinaz saying that I could change it if I went to ICBC, but I couldn't do this business even if I went to a higher-level ICBC. Finally, I saw someone say that you can get money by going to China Bank for a small fee, so I went to China Bank near CUHK and finally got more than 800 yuan.
My story 03- the most interesting e-commerce experience
I was still in school in 2004, and I started to contact e-commerce that year. After all, my major at that time was e-commerce. At that time, the most powerful e-commerce platform was not Taobao, but Yi Bei. At that time, Yi Bei occupied almost the whole e-commerce market in China, so I began to understand, register and learn the platform of Yi Bei. I still remember that at that time, Yi Bei charged for everything, such as sending a product, uploading more pictures, displaying product thumbnails in search results (that is, window display), and extending the time for publishing product information. Sending a product that doesn't make money, the cost is one way or another, which is completely 100% copying the charging model of the American version of ebay, which is also the main reason why they lost to Ma Yun in the China market. If you want to see more stories about Ivanx Liu, please visit Baidu's "Ivanx Liu's Blog" or visit Ivanx Liu's Sina Weibo @ Weibo to communicate with me.
Start trying to buy and sell online
Ebay's charging model can be said to hinder the entry of many sellers, but it has also become a key point that I can easily adopt. But there is one place where he can take advantage of us, that is, what fees can be paid at the initial stage of product release without having to pay at the beginning, but only if the fees exceed 100 yuan. So I will re-register a new account every time I deliver the goods, and the price is 100 yuan. At that time, the e-commerce industry in China had just started, and everyone's reputation was not high. Therefore, even if your reputation is zero, people will buy your things, unlike now, because they believe in Yi Bei.
Of course, I was not a seller at first, but a buyer first. I saw a Logitech wireless keyboard and mouse suit on Yi Bei, which was sold in 88 yuan. I was immediately moved. In 2004, there were at least 200 wireless mouse and keyboard sets, and they were made by Logitech. I filmed it immediately. My family still uses this wireless mouse and keyboard.
A turning point for buyers to become sellers
At that time, Yi Bei mainly promoted auction transactions, but I preferred low-cost direct selling. I continue to look for some products that can be sold at low prices. I remember that I needed to scan some materials with a scanner when I was doing a part-time website construction project, but I didn't have a scanner and neither did my client. So I had to buy one and thought it would be useful in the future. I read it on the Internet, and it's almost more than 600 yuan, so it's up to Yi Bei. I happened to see a seller buy some German scanners from the overstocked goods abroad, the quantity is about 1000. The seller said that they were all brand-new and unused, and they were all processed from the backlog of goods in Germany. I looked at the parameters carefully and compared them on pconline. Wow, the parameters are even higher than those of mainstream scanners, and it only takes 1.68 yuan. I bought one with doubts and ideas. This scanner is really easy to use. If mom doesn't talk about taking up space, she may use it now.
Because I didn't receive a part-time station after the project was completed, the scanner didn't open for several months. Under the pressure of my mother, I sold Yi Bei's scanner. At that time, 1000 sets of processed goods had already been sold out, and I sold it for 388 yuan (excluding freight). Three buyers contacted me to buy it in two days, so I sold the scanner in less than three days and made a small profit.
The most interesting place
I always wanted to own a PDA in 2004. At that time, HP was the most famous PDA manufacturer. The design of HP PDA is the most fashionable, and the cheapest and worst is more than 3000. Other PDA's are a little cheaper, but their appearance is too rustic, their performance is poor, and they run Windows Mobile system too slowly. Finally, I found the ASUS A730, which has a good design and good performance. At first, it seemed to sell for 2900, and I planned to wait for half a year to drop to 2000, so I started. This ASUS PDA seems to have been released for more than 1 month. I found that someone actually published 1.700 yuan on Yi Bei. I contacted the seller for some information and asked to meet and trade. Usually, as long as you take a picture of the product on the e-commerce platform, the product will not appear again. I photographed the ASUS A730, and then released its sales information myself, but the price I released was 2300 yuan.
Because there are few sellers in Yi Bei, and each product information is paid, many classified product information does not exceed 3 pages, especially digital products, and even clothing product information does not exceed 30 pages, unlike Taobao product information. So customers can easily find you. I was contacted less than 1 day after posting this message. The other party also asked to meet and trade, and then talked about the approximate time and place of the transaction. So I contacted the seller who also sold at 1700. I set the time for both transactions on the same day, and both of them are near Pacific Computer City.
At that time, there was no Bainaohui in Ding Gang. There is a McDonald's nearby, and I met the seller at McDonald's. The other person is a lady, quite young. After testing the machine, I found that there was no problem, so I asked her why she sold it so cheaply. She said it was for her boyfriend, but he's gone. I can't find him these weeks, and I don't need it myself, so I want to sell it quickly. Whether it is true or not, as long as the machine works. I was afraid that she would change her PDA, so I kept holding it and took her to the bank to withdraw money. The deal here is done. Then I went to the buyer. The buyer sells the stereo and chassis power behind Pacific Computer City. After testing the machine without any problems, they paid the fee. After the transaction is completed, my heart is still pounding, nervous and excited. Earned 600 yuan in less than 1 hour.
After the success of this transaction, I began to be more and more bold. In 2005, dopod 8 18 just came into the market, which is also my favorite model. At that time, PDA could not make phone calls. dopod 8 18 was both a PDA and a phone, so it can be said that it is an old-timer of smart phones now. At that time, the price was 7500 yuan, which was extremely expensive. However, on the Yi Bei platform, I saw a company release 5800 yuan. I shot it again this time, and then released the information of 6500 yuan for sale. Since it has only been launched for 1-2 months, it can't be a refurbished machine unless it is a liar. However, everyone believes in Yi Bei, and it feels good to stand on the shoulders of giants. After a week or so, a buyer finally contacted me to buy, but this time the buyer was in Hunan, and the seller of 5,800 yuan was in Shenzhen, so it was impossible to realize short-term cash withdrawal. I asked the buyer to make a payment first. At that time, there was no secured trading platform like Alipay, which was made by banks. The real deal is based on this letter. Three days later, the buyer really paid me. At that time, I was a student, and my bank account never exceeded 3,000 yuan, so my account was overcharged. Hehe, of course I didn't do it in the end. The buyer believes me to give me money, and the seller is not in Guangzhou, so I am not at ease. I asked the seller's address, and he said to call him as soon as he got to Buji Street in Shenzhen, so I went to Buji Street in Shenzhen, where a street was full of mobile phones and digital products. I called the seller and he said he wasn't here, and then he hesitated after making a few calls. I knew then that this was a liar.
I don't know what to do when I return to Guangzhou. The buyer has been urging the goods. I wanted a refund, but I was unwilling. I went to Yi Bei again, and found that there was another one that was 5500 yuan cheaper, and it was in Guangzhou. I asked the address of Hai Yin Electric City, a booth called Yingxun Electronics. There was no problem after the machine test, so I bought it with confidence. At that time, it was found that the original mobile phone had European version and Taiwan version of parallel imports. Compared with domestic licensed goods, the price difference is 1000-2000 yuan, and 5500 yuan is the European version of dopod 8 18. However, this transaction only earned more than 200 yuan because of the round-trip fare to Shenzhen. I believe that many people who sold mobile phones at that time made a lot of money, but one of them was not me. At that time, my heart was still on the website of 3GV.
My Story 04- My Dream of Mobile Internet E-commerce
In 2004, in addition to trying e-commerce, I also received some orders for website construction. Because I met many friends in the Visual Alliance Forum, some friends began to ask me to do part-time web page design and background management interface design, including China used car market network, 17367 game network, Guangdong Longzhiyue Advertising Co., Ltd. and so on. At that time, I was one of the students who earned the most extra money in my class.
However, I soon began to be confused. Although the customers are very satisfied, every time I finish a website, I feel an indescribable sense of loss. After a period of thinking, I found that web design is a bit like a worker in a factory. As long as the product is produced, your task is completed. This is not what I expected. I hope to grow and develop with the product (website). But I knew in my heart that I needed to learn more about management and market if I wanted to make this change, so I went to the school library to read books on this subject to absorb knowledge, and at the same time began to look for some network projects to combine theory with practice.
At that time, the concept of 3G was heated, and wap website became the hottest network project, so I followed suit and set up a mobile phone website, 3GV Mobile Network Capital. The website is established synchronously with web and WAP, which mainly provides mobile phone use skills and game ringtone download services. After several months of operation, it finally got 5000ip/ day visits, and Baidu Alliance and Google Alliance began to earn income. The program of WAP website is provided by YYWAP, and a payment system is bound, which can be customized. And I continued my e-commerce road. At that time, I set up an independent online mall, selling Ruili clothing and silver ornaments, and opened online stores on Taobao, Paipai and Yi Bei. In order to enhance consumers' trust in the mall, I specially changed the name of the mall to "Ruicheng RUIMALL" and added a large number of integrity certification marks at the bottom of the website.
In these months of operation, I began to learn and use forum marketing, blog marketing, QQ group marketing, SEO and other promotion methods. At that time, these promotion methods were not rampant, but they were quite effective, especially for online shopping malls, and the conversion rate was quite satisfactory. Moreover, I regularly engage in some online activities on the 3GV forum, which makes the popularity of the website steadily increase and the sales volume of the mall gradually increase. When the website began to take shape, suddenly one day the website was blocked and the domain name was locked. The server room called and said that someone in the website forum was discussing political content and selling gun information, and it was necessary to close down and rectify it. I almost fainted at that time. It seems that the forum really needs a special regular team to manage, and it can't just rely on free bamboo. It was two months after the incident that the website reopened, but the number of visitors has lost 7788, not to mention the sales of the mall.
My Story 05- E-commerce Plan for Glasses Industry
In 2006, I joined a company selling management software, responsible for the design and maintenance of the company's website, as well as the training of housewives' glasses, housewives' CRM and housewives' ERP. The company's main customers are optical shops and optical factories. At that time, glasses were a profiteering industry, so the housekeeper glasses edition was expensive, but it was still the first choice for many optical shops. After all, the glasses version was specially developed for this industry, so besides being different from ordinary housekeeper software in function, it is also necessary to formulate training programs according to the needs of the industry.
After the company website is built, I will go to optical shops and wholesale centers in different cities for software installation and training almost every week. This job has made me go to many cities, increased my knowledge and experience, and gained a deep understanding of store management, personnel distribution and enterprise management system. At that time, our company was also managed by the housekeeper CRM, so in order to improve the speed of checking orders and following orders by colleagues, I changed several commonly used buttons to the top, and some pages were adjusted according to the requirements of our company, which improved the work efficiency.
In the usual communication with customers, I found that many optical shop owners took a fancy to the Internet market and began to consult me about the process of opening an online shop. I felt the business opportunity, so I began to plan to develop an e-commerce system specially developed for the glasses industry. I told my boss my idea, and the boss agreed to my plan. At first, the company planned to cooperate with mature mall system developers such as shopex to develop a set of glasses mall. Unfortunately, the customization cost was too high, so the company began to plan to form a team to develop this system by itself, and I was in charge of this project. My main job is to plan the function of mall system and design the website interface. Because of the system protection (afraid of being copied and resold), we adopted the development program of ASPNET+MSSQL, and invited several experienced programmers to develop the program through the introduction of friends. After six months of continuous testing, modification and upgrading, mall system has been basically completed. At this time, in order to increase the characteristics of our system, it took us three months to develop an online glasses trial system, and completed the synchronous access with the products in the mall. This is the first shopping mall project that I participated in the whole planning and development, which not only deepened my understanding of the internal operation of B2C system, but also gave me my own unique views on some operation designs of B2C system.
In the end, we only sold a few sets of glasses in mall system. Although the boss didn't lose money, the sales volume was much lower than expected. After our return visit and investigation, we found that we misunderstood our customers' understanding of the Internet. They think that the Internet is a free platform and everything is free. It is impossible to suddenly ask them to pay such a high cost to buy a mall system, and they are not sure whether it will really bring them benefits. Therefore, friends who want to be network products in the future must first understand whether customers really need this product, what value this product can bring to customers, and what places can attract them to pay for it.
My story 06- Entrepreneurial spirit within the company-lascivious wall stickers
In 2008, through a friend's introduction, I joined the "Painting Professional Committee of Guangdong Coatings Industry Association", which was responsible for the operation of the websites of official website and its subsidiaries, and served as the Minister of Industry Information. The management of official website Association is relatively simple. It is only necessary to assign the work of updating and maintenance, and communicate and discuss cooperation with some industry websites.
The association has a company "Guangzhou Cai Hao Materials Co., Ltd.", which mainly deals in paints and accessories such as Dulux and Nippon Paint, and has a flagship store of 1000 square meters on Baogang Avenue. When I first entered the company, I was in charge of the editor-in-chief of a home DM magazine. When I was collecting information, I came across the wall sticker, so I chatted with my colleagues to see if there was any prospect. Then, according to the company's current situation and the boss's demand analysis, a plan of "using wall stickers to drive the sales of Dulux wall paint" was decided. After all, everything used for wall decoration is complementary when sold. Finally, the boss passed the plan and officially started our first internal entrepreneurial project-OK. The most troublesome thing about this project is not only sales and promotion, but also style design and production, so the personnel deployment and communication in each link need to be arranged reasonably. For example, designers need to know the situation of the production workshop when designing styles, so that the production efficiency of the designed styles will be high, and customer service needs to communicate with the workshop in order to reply to the customer's delivery date.
During the running-in period, I need to act as a bridge to make them communicate more smoothly and solve some unexpected problems. The project mainly operates through the Internet. Because I have experience in operating online shopping malls before, it is quite handy to do it. In order to expand the effect of SEO, in addition to the optimization of official website, I set up my own home shopping guide website purchase network to attract traffic through a large number of home shopping guide information and then turn it into a wall-mounted website, increasing the cooperation between Baidu SEM promotion and group buying websites.
In addition to the mainstream online promotion methods, we also promote and expand our business through some exhibitions. At that time, there was little competition in this industry, which was both creative and distinctive, so it was quickly welcomed by young consumers. Slowly, we have developed more than 100 physical store dealers all over the country, and merchants in Hong Kong, Malaysia, Spain, the United States and other regions have sought our procurement or agency, and we have begun to undertake some large-scale projects, including large-scale Christmas decorations, bars, K rooms, kindergartens and so on. At the main entrance of the Pearl River New Town Development Center, our business is growing steadily.
My Story 07- Decoration Building Materials O2O Sales
When the wall sticker project is stable, the company hopes that I can strengthen the online sales of Dulux paint, the company's main business, so I am responsible for the operation of paint color Nianhua. After receiving this task, I was suddenly confused and didn't know what to do. Why?
First, it is difficult for consumers to accept online sales of wall paint.
Secondly, because Dulux Company restricts the cross-regional sales of regional distributors, even the freight for cross-regional sales is a problem. After all, paint is a light thing. So what I want to do is to accurately locate the target group of Guangzhou website promotion.
My approach is to rearrange Baidu's bidding first, and limit the launching scope to Guangdong (Baidu can only identify provinces, but not cities), and then gather local well-known forums, community forums, classified information networks and Guangzhou owners' QQ groups in Guangzhou, arrange staff to be responsible for promoting information release, and at the same time use the company's large flagship store to hold group buying activities to realize the combination of websites and storefronts. Hehe, it is also an O2O attempt. And take a number of shop photos and activity photos and put them on the activity page of the website to enhance consumers' confidence and sense of participation. There is also a very important and easily overlooked problem here, which is to unify the information and packages of store staff and online customer service staff to avoid two versions when customers come to the store for consumption.
According to the feedback from customer service, we found that most owners don't know how many barrels of wall paint their houses need, and they often find that they have bought too much or bought too little after buying wall paint, so we planned the preferential activity of "65,438+0, 500 yuan 68-73 square meters, two rooms, one living room, whole house decoration" to let owners buy products more clearly. Later, we also launched a variety of products suitable for different groups. In 20 10, the website sales increased by about 5 times compared with the previous year.
Ivanx Liu's story is temporarily shared here, which is a review and summary of his previous years. There are also some people and things worth remembering, and I have gained a lot of valuable experience. I will continue to share it with you when I have the opportunity.