Mid-Autumn Festival Cultural Activity Plan 1
I. Purpose of the event
Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
20__ _ _ _ _ _-_ _ _ _ _ _
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Mid-Autumn Festival Cultural Activities Program II
In order to inherit the excellent traditional customs of the Chinese nation, carry forward the excellent traditional culture of the Chinese nation, and vigorously create a good cultural atmosphere for the construction of "six new Ningde", it was decided to carry out the theme activity of "Our Mid-Autumn Festival" in the whole school for 20 years after research. The related activities are arranged as follows:
I. Guiding ideology
Guided by Scientific Outlook on Development and based on the construction of the socialist core value system, we should fully tap the cultural connotation of the Mid-Autumn Festival, strive to guide the broad masses of cadres and people to identify with, respect and carry forward the tradition, enhance their enthusiasm for patriotism and love for their hometown, improve the quality of civilization, and actively create a strong cultural atmosphere for the construction of "six new great Ningde".
Second, the content of the activity
1. Celebrate the festival online.
Around the theme of "Thanksgiving Reunion", with the help of modern communication platforms such as Internet, SMS, Weibo, WeChat, etc., organize teenagers to carry out Mid-Autumn Festival signature message activities, express their feelings, thank their parents, serve the motherland, guide students and migrant workers from different places to send holiday greetings to their families, classmates and friends, consolidate the foundation of family ties, and build a family where everyone misses home and has something to rely on.
2. Carry out festivals and folk cultural activities.
Make full use of class meetings, etc. And widely carry out activities such as reading Chinese traditional classics, reading Mid-Autumn Poetry, and giving lectures on poetry appreciation, and organize young people to read Chinese classics and feel the charm of traditional culture.
3. Carry out Mid-Autumn Festival activities in send warm.
Organize young students to express sympathy and help empty nesters and poor families, and send them moon cakes and daily necessities. Organize all kinds of volunteers at all levels to carry out volunteer service activities in nursing homes and welfare homes, so that lonely old people can feel the warmth of big families. We will carry out activities to care for the children of migrant workers and left-behind children, and create a happy and warm growth atmosphere for them through visits, discussions and gatherings.
4. Carry out holiday health rectification activities.
Organize this branch to carry out general cleaning, rectify campus environmental sanitation, eliminate sanitary dead ends, enhance students' awareness of ecological civilization, and create a clean and beautiful environment.
Three. Activities require
1. Attach great importance to it and organize it carefully.
All branches should take the theme cultural activities of "Our Mid-Autumn Festival" as an important part of strengthening citizens' ideological and moral construction, formulate activity plans, strengthen leadership, and carefully organize them to ensure that the activities are carried out in a solid and effective manner.
2. Widely publicize and create an atmosphere.
Give full play to the advantages of post bars, campus broadcast rooms and other publicity media, popularize folk culture and civilized etiquette by means of blackboard newspapers and handwritten newspapers, show the development of holiday activities in various branches, and create a strong holiday atmosphere.
3. Seriously summarize and submit in time.
All branches should do a good job in collecting materials and report the activities to the Youth League Committee before September 9. E-mail: _ _ _.
Mid-Autumn Festival Cultural Activities Program 3
I. Purpose of the activity:
Through a variety of activities, let students approach the Mid-Autumn Festival, feel the homesickness of the Mid-Autumn Festival and the good feelings of blessing reunion, inherit the traditional culture of the Chinese nation, cultivate students' good Chinese literacy and stimulate students' national pride. Cultivate students' subjective participation consciousness, practical ability and spirit of unity and cooperation in activities.
Second, the theme of the event: when the Mid-Autumn Festival is full.
Three. Activity time: September1July-September 22nd.
Four. Activity content
1, "How much do you know about the Mid-Autumn Festival full moon" 10 Minutes Team Meeting
Ask students to collect knowledge and pictures about the origin, customs and food of the Mid-Autumn Festival, and get close to the Mid-Autumn Festival culture through a ten-minute team meeting.
2, enjoy the moon, moon cakes.
On the full moon night of Mid-Autumn Festival, I eat moon cakes with my grandparents, parents. Three generations compared their childhood moon cakes in terms of variety, taste, price and packaging.
3. Love songs (grade one)
Learn to sing the ballad "Grandpa hits me with moon cakes" in music class to arouse students' feelings of remembering Grandpa of the Red Army. On the basis of understanding the content of songs, in the process of learning songs, we know that the old people have done a lot and suffered a lot for our motherland, for all of us and for their families.
4. Thanksgiving and blessings during the festival (Grade 2)
Make a beautiful love card with your favorite production forms and materials, write a blessing, give it to your closest people, and convey thanks and blessings.
5. Tracing back to the source, Mid-Autumn Festival Story Meeting (Grade 3)
Collect legends about the origin of the Mid-Autumn Festival, and organize the Mid-Autumn Festival story meeting with the most traceable words.
6. Mid-Autumn Festival Poetry Reading Competition (Grade 4)
Through poetry recitation, students can be influenced by China's excellent traditional culture, cultivate their positive aesthetic taste and gratitude, and create a poetic campus learning and living environment.
Requirements: No matter what the content is, your own works, Tang and Song poems, Chinese and foreign poems, nursery rhymes, etc. Can be used, the form should be novel, the number of participants in each class should be no less than 10, and the time should be no less than 2 minutes.
7. Enjoy the Mid-Autumn Festival and build a green home (grade five).
Excessive packaging of mooncake boxes wastes precious wood, paper and metal materials. In order to reduce environmental pollution and make good use of resources, team members are encouraged to skillfully use mooncake boxes to make small-scale production that can be used to decorate classrooms.
Mid-Autumn Festival Cultural Activities Program 4
I. Theme of the event
Starlight singing-the heart of the city
Second, the activity time
20__——20__.x.x
Third, the main purpose of the activity
1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide the resistance of competitors to us and form a corresponding holiday atmosphere in _ _.
2. Combined with the comprehensive characteristics of X format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers.
Four. Activity expectation
According to the current business quota of Company X, the daily sales amount is about RMB _ _ _ _ _ on weekdays, holidays and the first stage of activities. It is estimated that the sales growth rate during the activities will be no less than RMB _ _ _ and RMB _ _ _ on weekdays, and the holiday sales amount during the activities will be no less than x0%, that is, the sales amount during the activities will reach RMB _ _ _.
Verb (abbreviation of verb) activity content
commodity sales promotion
1, the full moon is higher!
__x Day 18: 00 from _ _ Pedestrian Street 1, 2, and 3, there is a _ _ discount (or RMB _ _ is fully reduced, jointly with the plaza and supermarket);
_ _ Universal Studios Mid-Autumn Festival 5 yuan fare;
Catering: A series of "Full Moon with Stronger Feelings" was launched on April, including family packages, couples packages and friends packages, with restaurants and some food stalls participating.
Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.
2, the stars sing, the heart of the city!
From X _ month _ day to X _ month _ day, RMB will be reduced for every full RMB (the Company will not bear any loss of profits caused by full reduction).
In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.
_ _ Cinema, catering, entertainment and other projects are promoted as special events for the National Day.
Public relations performing arts activities
1, the stars sing, the heart of the city-the opening ceremony of _ _ and _ _ Cool City.
2. Mid-Autumn National Day Gift Street
Moon cake area
Starting from _ _ _ _ _ _ _ _ _ _ _ _, joint manufacturers have launched promotions such as discounts and gifts to varying degrees.
The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact the supermarket supplier to make moon cakes on the spot and make them on the spot. On the one hand, it can help customers to eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.
Gifts area
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care gifts and divide them into several grades, such as _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Catering food area
In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).
Public places of entertainment
Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.
Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.
Cultural performance area
_ _ Square, the night before the Mid-Autumn Festival on September 24th, 19: 00 to 2 1: 00, organized a song and dance performance to welcome the Mid-Autumn Festival, and on the evening of 26th _ _ employees performed. Cost control in 500 yuan.
Atmosphere building
(1), Mid-Autumn Festival Gift Box Street
Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.
(2) World Food Street
The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;
The venue provides 50 meters.
(3) Fashion entertainment
The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.
The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).
3. Draw the moon on Mid-Autumn Festival
In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...
Now, the opportunity to realize this dream has come! _ _ Mid-Autumn Festival Moon Painting gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!
Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)
Mid-Autumn Festival cultural activities program 5
The annual promotion opportunity Mid-Autumn Festival is coming. In addition, this year is very close to 20th, Mid-Autumn Festival (X _ _) and National Day (10, 1), which is more challenging for businessmen. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, we should grasp the consumer psychology, increase the flow of people, enhance the popularity, and expand the sales during the Mid-Autumn Festival and National Day in shopping malls, which is bound to increase the market share of Ai Jia branches and increase the reputation of IGA.
I. Theme of the event
"Celebrate the National Day and the Mid-Autumn Festival"
Second, the activity time
. ____
III. Purpose of the activity
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) By planning a series of activities, deepen the mutual understanding and emotional communication between _ _ Super Plaza and consumers;
Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".
Fourth, the active object.
Customers, suppliers, employees
Verb (abbreviation for verb) campaign slogan
1) Celebrate National Day and Mid-Autumn Festival
2) Full Moon and Mid-Autumn Festival _ _
3) The full moon is celebrated throughout the country.
4) Mid-Autumn Festival _ _ Enrich your hometown!
5) Mid-Autumn Festival family holiday gifts
6) Looking at the moon and thinking about a full moon in the distance.
7) I miss my loved ones _ _ Every holiday in send warm.
8) Celebrate festivals with gifts and feelings.
9) Warmly celebrate the anniversary of the founding of People's Republic of China (PRC)!
10) Love is sincere family, even relatives.
1 1) quality, service and value for money!
12) Caring for community residents * * * Building a warm home.
Activity arrangement and publicity of intransitive verbs
(1) Layout inside and outside the site
1, off-site:
1) Huge: each branch is made according to the actual size of the property, with information on Mid-Autumn Festival promotions and moon cake discounts for the whole audience;
2) Exhibition board: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;
3) Window glass: design and make window advertisements with Mid-Autumn Festival and National Day themes to increase the festive atmosphere;
4) Red lanterns are hung above the gate.
2. On-site:
1) flag paper: design and make a flag paper with the theme of traditional festivals "Mid-Autumn Festival" and National Day, to set off the festive atmosphere and beautify the store environment;
2) Archway: The purchasing department contacted suppliers to provide Mid-Autumn Festival archway sponsorship and put it in a mooncake street to highlight the regional characteristics of mooncakes;
3) Cashier curtain: The cashier is decorated with red curtain to highlight the festive atmosphere;
4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;
5) Hanging paper red lanterns to decorate shops and making "Moon Cake Street" billboards to highlight traditional features and beautify the shopping environment;
6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.
(2) Promotion of activities
1, poster issue 4:
The first issue: Mid-Autumn Festival 1, September 3 to September 16, A4, 4P color;
The second issue: Weekly Manual of Labor Insurance Department Store, September 10 to September 23rd, A4, 4P color.
Phase III: Mid-Autumn Festival Phase II, September17-September 30th, A3, 12P;
The fourth issue: National Day Handplay, September 24th-65438+1October 7th, A3, 12P.
2. On-site broadcast: Shopping malls broadcast information on Mid-Autumn National Day rewards in a rolling way to stimulate customers' desire to buy and increase sales.
3. Heap sales promotion: "Moon Cake Street" and "Tourist Food Street" are specially launched in the venue, which is accompanied by hawking, facilitating customers to buy and stimulating customers' consumption, and forming a lively and happy shopping atmosphere in the venue.
4. Personnel advertising: All personnel must fully understand the promotion activities carried out this time and do a good job in explaining the activities of each customer;
5. Newspaper advertisements: 6 issues.
6. TV commercials: 3 issues
Five articles about Mid-Autumn Festival cultural activities:
★ Five creative activities planning schemes for Mid-Autumn Festival
★ Five creative activity plans for Mid-Autumn Festival
★ 5 Mid-Autumn Festival Activity Plan
★ The Mid-Autumn Festival theme content scheme contains 5 articles.
★ 5 creative activity plans for Mid-Autumn Festival theme
★ Five selected works of Mid-Autumn Festival theme activity plan
★ Five planning schemes for Mid-Autumn Festival in 2020
★ Five major theme schemes for Mid-Autumn Festival planning
★ The Mid-Autumn Festival activity plan includes five activities.
★ Five creative schemes for Mid-Autumn Festival theme activities.