1. Project Overview
1.1 Project Name
Business Plan for Online Sales of Agricultural and Sideline Products
1.2 Location of the Project Construction
Chuzhou City
1.3 Purpose of the Project Construction
(1) To obtain government support to establish an online sales platform for agricultural and sideline products in Chuzhou and expand the sales scale of agricultural products in Quanjiao County;
(2) optimize the structure of agricultural and sideline product enterprises in Quanjiao County, improve their e-commerce level, and enhance the competitiveness of enterprises in the market;
1.4 Content and scale of the project construction
(1) Chuzhou Municipal Government and Taobao cooperated in setting up a featured Chuzhou Pavilion. Through the self-constructed team to sell Chuzhou City's specialty agricultural and sideline products, the characteristics of the pavilion products include some of Chuzhou's well-known local agricultural and sideline product enterprises, star-rated hotels, tourist attractions and so on.
(2) Due to the seasonal characteristics of agricultural and sideline products is obvious, in order to make the characteristics of the Museum of better business results, the establishment of Chuzhou City E-commerce Industrial Park, through the E-commerce Association to the characteristics of the Museum of some of the specialties in the design, packaging box sales. At the same time, invite some of the more famous, large-scale enterprises stationed in the e-commerce industrial park, training of e-commerce talent, to meet the manpower needs of local enterprises to upgrade.
And asked the e-commerce association to do a good job of talent training, for want to do e-commerce individual or company to provide a complete package of services, such as: product photography, store decoration, personnel training and learning, product packaging design, operation plan, communication between e-commerce and so on.
2. The project is located in the surrounding environment
2.1 The project is located in the region of the basic profile
Chuzhou is located in the easternmost part of Anhui Province, the junction of Suzhou and Anhui Province, the western edge of the Yangtze River delta, the geographic area for the latitude of 31 ° 51 ′ 33 ° 13 ′, the east longitude of 117 ° 09 ′ 119 ° 13 ′ between the "Nanjing Metropolitan Area", is the "Nanjing Metropolitan Area," and is a part of the "Nanjing Metropolitan Area," and is a part of the "Nanjing Metropolitan Area. Nanjing Metropolitan Area" is the core layer, the core area of cooperation in the Yangtze River Delta, the national "Wanjiang City Belt Industrial Transfer Demonstration Zone," the first station, the eastward development of Anhui Province, the bridgehead. Chuzhou is born according to the Chu River, since ancient times for the lower reaches of the Yangtze River near the sea "fish and rice township".
Chuzhou beautiful lakes and mountains, both rich in the beauty of the South, but also the left side of the Huai color, tourism resources are very rich. There are national scenic spots, national forest parks, national key cultural relics protection units 7, provincial nature reserves and key cultural relics protection units 11, there are famous mountains, famous pavilions, ancient passes, ancient temples, historical and cultural heritage sites and other natural and humanistic landscapes more than 100.
2.2 The project is located in the region's economic development status quo
As one of the core cities of the "Nanjing Metropolitan Area", a wing of the Wanjiang Demonstration Zone, Chuzhou to strive for the development of scientific development, harmonious development as a new starting point. Chuzhou industrial economy has a strong foundation, has a national enterprise technology center, national high-tech enterprises 6, national and provincial innovation pilot enterprises 4, 5 provincial enterprise technology center. Chuzhou is a national large-scale commercial grain production base, the total annual grain production accounts for about one-seventh of Anhui Province, the total annual transfer of commercial grain accounted for about one-third of the total amount of grain in Anhui Province, the commodity rate of up to 60% or more, is an important grain in Anhui Province and even the country
3.2 Market Environment and Competitor Analysis Warehouse, "the first grain silo in Anhui" known as. The name of. Chuzhou annual output of color TV, refrigerators, air conditioners, etc. more than 16 million units, of which the color TV production accounted for "half of Anhui Province", refrigerators accounted for 1/3, home air conditioning accounted for 10%. Chuzhou because of the gathering of a large number of such as Siemens, Konka, Yangzi air conditioning and other domestic production bases, as well as Baiyun, Tianta, Quanchai Power, Tiankang, Bijie, Hsingtian, Shou Plastic Science and Technology, Dongling appliances and other large-scale enterprises, and gradually evolved into the Yangtze River Delta region's home appliances light industrial clusters.
3.2.1 Market Environment Analysis
At present, China's agricultural and sideline products are sold in farmers' markets, retail retail, no product to improve the quality and service level of the driving force; a number of other fruits and vegetables stores are small-scale operations, and is a general seller of products related services are few and far between, or even no; part of the supermarkets have fruits, vegetables, rice and other products. But are as a part-time products, no more specialized services, and in terms of product quality and appearance are not doing additional processing. Therefore, the overall situation of the domestic market for agricultural and sideline products, do agricultural and sideline products specialized aspects of the business has certain market conditions, with their own competitive advantages - food and nutrition with the introduction of professional knowledge of the service, the company's reputation and image of the quality of the product to the consumer is responsible for the variety of a more complete product mix.
The above list of various agricultural and sideline product sales side, in the future into the market, are potential competitors, the different advantages of competitors, to take different competitive strategies. Market competition is inevitably cruel, but in the face of such a large consumer group, the market this piece of cake can be divided into different ways. Our products for consumers are mainly middle and high-income families, belonging to a higher level of enjoyment of health and nutritional needs, the target consumers are middle and upper social groups; and the main consumers of the general farmers' market will be the lower income of ordinary families, there are certain differences in the market positioning, although competition is inevitable, but the differentiation of the market positioning to a certain extent to alleviate the external pressure of the initial entry into the market. Favorable to the company's rapid growth in the learning; for supermarkets, agricultural and sideline products business is only a small share of its part-time commodities, profits relative to other products are also relatively low, the supermarket will not be the sale of agricultural and sideline products as the main source of profit, but more to the full range of products, service diversification to attract consumers, and promote the sale of other products, so, for supermarkets, although the initial will be on their impact, but will not have a large impact on its profit amount, to the development stage, can be based on the main purpose of the supermarkets operating agricultural and sideline products and the development of different competitive strategies, a combination of alliances and competition as the core way to solve the problems between each other. When there is enough influence and strength, you can play to their strengths as the main means of competition, through the obvious advantages of the show, to attract consumer groups, to fight for more levels of consumers, to expand the market scope, and strive for a larger market share.
3.2 China's agricultural and sideline products market status
Take potato as an example to analyze, in recent years, the development of China's potato industry has been gradually accelerated, in 2010, China's potato planting area and production reached 78.08 million mu and 81.54 million tons, a substantial increase over previous years. The level of potato industrialization is constantly improving, and at present, the number of potato processing enterprises in the country has grown to about 5,000, of which about 5,000 are large-scale deep-processing enterprises
4. The construction plan of the E-commerce Industrial Park
1. Operation mode of the Park
The construction and operation of the Park draws on the advanced modes of the rest of the country, which is mainly manifested in the following ways: 1.
2. Comprehensive development model.
3, the market-oriented operation of the new resource integration model: this relies on our unique resources and integration model, etc.
3, the market-oriented operation of the new resource integration model: this relies on our unique resources and integration model.
4, the introduction of Chuzhou City's characteristic agricultural and sideline product enterprises into the industrial zone, to promote the development of Chuzhou City's agricultural economy. 5.2 Park development strategy
(1) planning concept: economic park, park industrialization, industrial high-end. (2) Park development layout: the headquarters of enterprises moving into the park must be located in Chuzhou City E-commerce Park. Enterprises can set up branches or offices outside as needed. The park will also set up branches or offices in neighboring areas as needed. (3) Education and training
E-commerce education, training, and outsourcing services. ? Mainly belongs to the category of intangible products.
E-commerce training base, mainly for enterprises to provide e-commerce talent pre-service practical training. Trainees through the course of study, to achieve certain skills requirements, to achieve entry into the enterprise can be directly on the job. With the rapid development and application of e-commerce technology, more and more traditional enterprises are involved in e-commerce. E-commerce is a new discipline, the training and reserve of relevant talents is far from being able to meet the demand of this explosive growth. The lack of talent constrains the development of e-commerce in many enterprises. In the face of the severe situation, the park adopts the "relying on social resources to run the school, innovative talent training mode".
DM, can be published in the cultural image dissemination to integrate upstream and downstream resources;
Fifth media dissemination: the establishment of product websites, blogs, forums, etc., in the online posting publicity. Vigorously carry out e-commerce, this will be the grafting of folk culture and local specialties, commodity promotion and website dissemination will be able to do big.
6. Analysis of the development prospects of the project
E-commerce investment is small, the economic pull effect is obvious, and in line with national strategies, can be supported by the policy. E-commerce through more than a decade of development, and now has entered a period of rapid growth, and the popularization of smart mobile devices and the development of mobile Internet, and e-commerce has brought great new opportunities for development. First, the market size
Enfodesk Yi Guan think tank data show that in the fourth quarter of 2010, China's online retail market as a whole grew by 29% year-on-year, reaching an annual scale of 520 billion yuan. Among them, B2C market size is about 104 billion RMB, accounting for 20% of online retail, and the ratio continues to rise. Econometrics predicts that this situation will continue to rise, and by 2013, the size of B2C online retail market will reach 650 billion yuan. Second, in line with the national strategy
1, "the Ministry of Commerce issued on the promotion of the healthy development of online shopping guidance," the core content of the excerpts are as follows:
The main objectives. Improve the service and management system, improve the legal and standard system, improve the transaction environment, cultivate market players, broaden the field of online shopping, regulate the transaction behavior, promote the development of online shopping, to meet the needs of consumers, and strive to "Twelfth Five-Year Plan" by the end of the online shopping transactions to reach China's total retail sales of consumer goods of 5%, some of the The development of e-commerce started earlier in the region to reach about 10%.
2, through the industrial zone of the government, tax and other aspects of the advantages, to attract a certain development base of e-commerce enterprises to move.
3, counseling enterprises with a foundation for further financing.
4. Financial forecast
7. The first year after the construction and operation of the park (forecast) 1. Hotel
Annual sales: 36.5 million yuan Gross profit income: 11 million yuan 2. Training
Annual sales: 22.8 million yuan Gross profit income: 10 million yuan 3. Product sales
1000 Taobao and other online stores The park extracts service commission according to 20%: 100 million yuan 4. Brand planning and marketing promotion Annual sales: 10 million yuan Gross profit: 5 million yuan 5. Network platform Annual sales: 5 million yuan Gross profit: 2 million yuan
Total: In the first year after the completion of the park, sales of 520 million yuan, gross profit of 101 million yuan
Agricultural and sideline products business plan (two)< strong>1. Project Overview
1.1 Creative Background Macro Background:
(1) China's agricultural and sideline products are often blocked in foreign trade exports, although part of the reason is due to the importing country's trade barriers, but our own problems can not be ignored, so improving the quality of agricultural and sideline products will have a positive impact on foreign trade transactions.
(2) other countries of green organic food accounted for the proportion of its national food market is relatively large, such as Germany in 99 years has reached 40%, the United States 24%, Japan 30%, and China was less than 1%, obviously a big gap. Chinese people's consumption of green and organic food, whether in absolute terms or proportion, there is a slight gap, and the main reason is that the market supply is limited, there is demand without supply. In order to meet people's consumption needs, improve people's health, improve the quality of life, and improve the physical quality of the whole population (see Appendix 8 for details).
(3) During the preparation of the 2008 Olympic Games, the issue of food quality and hygiene also became an
excuse for some people with ulterior motives to add to the Olympic Games. Although their intentions are not good, but also remind us of the importance of food hygiene and quality. Improving food quality and hygiene, and enhancing the awareness of nutrition and health services, is not to cater to the requirements of some countries and some people, but for the health of the Chinese people. Micro background:
As people's incomes continue to increase, the general improvement of living standards, the requirements of the quality of life is also increasingly prominent. And as a matter of life, health and safety of everyone's food hygiene, quality is undoubtedly more important to people. As we all know, the diseases caused by pesticide residues in food are increasing, and more and more patients are suffering because of food quality problems. Therefore, all kinds of agricultural and sideline products, as the necessities that each of us cannot live without in our daily life, are inevitably more and more demanding in terms of hygienic quality and nutrient mixing, and the statistical results of questionnaire survey No. 8 show that 97.5% of the people pay attention to the nutrition of the food, that is, this trend. This trend. (See Appendix 3.) However, in terms of the current situation of various agricultural markets in the domestic market, providing services to the majority of consumers, most of them are farmers' markets (question 4 of the questionnaire survey results show that 69.3% of the respondents in the traditional farmers' markets to buy daily food), which are multiple vendors decentralized, but the questionnaire results responded to the *** count of 89.2% of the people do not trust or are not sure of the the quality of farmers' market products (Question 6), which shows that the quality of products and services cannot meet people's higher needs. This makes it difficult to satisfy many consumers who have higher demands on the hygienic quality of farm produce and the quality of service. Although some supermarkets also provide some kinds of agricultural and sideline products, the survey shows that 70.4% of people are not satisfied with the quality, hygiene, and service of such supermarkets (Questionnaire Question 9), and they do not have complementary services in terms of product nutrition. However, question 12 of the questionnaire showed that 87.4% of people would welcome nutritional matching counseling services. Our entrepreneurial ideas are based on the existing agricultural products market products are mixed, the quality is not the same, people and the growing importance of health and nutrition, and the corresponding market services a vacancy in this situation.
1.2 Product and service introduction
Our project is to create a company specializing in agricultural products (green company), the company directly to consumers, the way of operation similar to supermarkets and specialty stores, specializing in a variety of agricultural products, and exclusive, more than the supermarkets more specialization, specialization. The products sold by the national food hygiene inspection authorities qualified, pesticide residues are in line with or higher than the national standard; in product hygiene and external packaging and other aspects of making greater improvements to improve product taste; set up their own quality inspection departments and nutritional composition determination team, not only the product quality control, but also determine the proportion of nutrients in a variety of products to provide nutritional matching suggestions for consumers, and at the same time At the same time, we increase the knowledge about food nutrition, combine the concept of dietary supplements which is increasingly emphasized, and develop and improve our own advantages. Through a series of high-quality services, the supply of a variety of high-quality agricultural and sideline products, in the marketing, business process to establish the company's good reputation image, so as to seek opportunities for survival, and then further development and expansion. The project is mainly to provide better quality products, more comprehensive services to meet the high requirements of consumers, to enhance the added value of agricultural and sideline products, so as to improve profitability.
Product and service characteristics - Greencomb attaches importance to its own products, but also focus on service, to achieve "quality products + professional services" combined with the business philosophy. In the same industry, gradually improve product quality, add unique services to improve market competitiveness.
Quality products:
The company's agricultural and sideline products will be strictly quality control, the initial stage, the raw materials will be purchased in the form of the main, in the raw materials on the basis of a comprehensive selection of the origin, not only on the producer to investigate the credibility of the understanding, but also on the quality of the product to carry out a rigorous inspection. Has purchased the quality of raw materials but also after the health cleanup, nutritional composition determination, in the product packaging or sales racks indicate a variety of commodities nutrient content for consumers combined with the needs of reasonable purchase. Professional services:
The company has a specialized nutrition and health knowledge research and consulting department, based on the research and determination of the nutritional composition of products, combined with the knowledge of nutrition, to provide customers with nutritional knowledge consulting services, and at the same time to provide consumers with a reasonable shopping reference advice. For long-term purchase of larger customers, the company will establish a special file, in its diet to provide more in-depth nutritional advice, as well as other related nutritional health knowledge. Specific services are as follows:
(1) Nutritional Consultation: Hire a nutritionist to provide customers with nutritional advice on their diets and lives. At the same time to provide customers with shopping advice based on nutritional matching.
(2) Dietary guidance for special populations: provide dietary guidance for special populations such as patients. (3)Food Nutrition Research: Research on nutritional matching of agricultural and sideline products for related organizations or individuals. (4) Life health care guidance: to provide members and customers with all aspects of life health care guidance.
The introduction of these free services is one of the characteristics of the Green Health business points, is for the customer comprehensive nutritional diet, nutritional life and the introduction of special services.
1.3 Market Positioning
Our company's products initially target consumers in the middle and upper income brackets. In the country, in view of the current different income classes of people on dietary hygiene, health, nutrition with different degrees of importance, as well as the constraints of the economic level, will be 80% of the power invested in the group, in order to quickly open up the market in the initial period, at the same time, about 20% of the publicity efforts, and gradually penetrate into the low-income level of the group of the concept of health, and to attract the public's attention to the quality of the food, in order to develop a potential consumer groups . Middle and high-income groups have solved the basic problems of life, pay more attention to leisure and health, began to pursue a higher quality of life, food hygiene, harmless, nutritious and other high-quality health impact on the body, the crowd has a greater attraction.
Based on the market positioning of the product, the company will take the large and medium-sized cities, including Beijing, as the main target market. Large and medium-sized cities have a large market size and many successful enterprises mature business model and management experience, on the one hand, can make itself a greater space for development, on the other hand, you can refer to, learn from the experience of advanced enterprises, in the field of continuous accumulation of experience, continuous learning, which is more conducive to their development and growth.
1.4 Team Overview
At the beginning of the venture, we have three main planning and implementation personnel: marketing professionals, financial professionals, information management professionals. Later will be based on professional needs, technical issues, funding policies and other specific circumstances, to absorb other personnel to join.
For all aspects of work clear personal division of labor. In terms of major decisions, the main way to vote to determine the final program; when it comes to the work of related professional knowledge, according to the senior professionals to put forward the proposal as the main body, each from their own point of view, on the program to put forward the problem or proposal, and then quickly adjust the work program or add to improve. This method of work, decision-making in the early stages of business is both efficient and can make the decision more reasonable, not too much deviation.
This teamwork model is only used in the early stages, when the company's departments planning, construction is completed that is reformed to adopt a formal scientific management system and organizational structure.
1.5 Financial Overview
The company adopts different financial policies according to different development stages. Project Innovation Points Overview
2.1 Product Innovation
On the basis of the product being green organic food, the company also determines its nutrient composition and formulates corresponding standards. Through the determination of the nutritional composition of the product and the introduction of the description, to provide consumers with more scientific nutritional matching options, thus increasing the added value of the product.
2.2 Business Management
Specialty services to provide consumers with nutrition and health knowledge consulting services, for special customers' physical and health conditions to put forward some rationalization proposals.
2.3 Social Responsibility (National and People's Livelihood)
Greencare closely links its business philosophy and long-term development with the development of the country and the improvement of people's quality of life. Firstly, the green organic agricultural and sideline products operated by the company increase the added value of the products on the basis of improving the quality of the products, thus increasing the labor income of the farmers, which is conducive to the promotion of the development of agriculture and the improvement of the living standard of the farmers. Secondly, the improvement of product quality, the reduction of pesticide residues and the popularization of nutritional knowledge will improve people's health in the long run. Especially for children and adolescents in the growth and development period, as well as some patients, the elderly and some other special groups of people's health has a greater impact. On the other hand, with the development and growth of the company's scale, will provide more and more jobs for the community, not only that, the company and the staff to establish a good relationship with the equality of the company's own development at the same time, the company will certainly be committed to improving the welfare of employees, improve the staff's living and working conditions, and the development of the establishment of a new type of labor-management relations.
3. Market Analysis
3.1 Domestic and international laws and regulations
The standard requirements for pesticide residues in food are getting higher and higher, especially for agricultural and sideline products on pesticide residues, for example: At present, China has developed 79 kinds of pesticides in 32 kinds (classes) of agricultural and sideline products in 197 pesticide Maximum Residue Limits (MRLs) in the national standard, which is related to the Fruit trees on the pesticide residue MRLs are as follows (Note: mg/kg = mg/kg):
International green consumption of the legal environment, the wave of green consumption in the rise of today's, a number of international organizations and national governments have made a relatively strong response, and the formation of a legal environment conducive to the development of a thriving green consumption. It is understood that as many as 180 laws, conventions, agreements or accords related to environmental and resource protection have been signed internationally. International Organization for Standardization developed ISO9000 (that is, international trade in technology, safety, health, environmental protection and other aspects of quality assurance system) series of standards and April 1995 since the implementation of ISO8000 (that is, the international environmental standards system) and other agreements, agreements, but also expressly limit or prohibit the international trade of many products. In the Uruguay Round of Trade Negotiations signed the final document, not only to the manufactured goods and agricultural products into the World Trade Organization system, to the agricultural products marked with a clear "green" mark. From 1977, Germany took the lead in formulating the "Blue Angel" program, so far, more than 90 countries and regions have formally launched the environmental labeling system.
International requirements for food quality are also increasingly high, especially in the European Union, Japan, the United States, Germany and other more developed countries and regions. In the repeatedly raised international food hygiene and quality standards, China's product exports and other aspects of trade has also been hit to a certain extent. Therefore, improve product quality standards is an inevitable trend.
(1) Competitive analysis: the current market in Beijing, vegetables, fruits and other food supermarkets are gradually emerging, but specializing in the operation of organic food, green food, pollution-free food is only a handful of, which did a better job is the Beijing Ecological Garden Business Chain Co. 3.3 Market Capacity and Trend
(1) At present, the number of domestic green and organic food is relatively small, and low-level processed food accounts for a large proportion of the unprocessed primary agricultural and sideline products market supply is very small, and even in the domestic market of the larger cities is also very difficult to buy. For example, in Beijing, although there are some green and organic food companies (Dragon Green, Runze, etc.), but its main target wholesalers, there is no a direct sales terminal for consumers, so that neither is conducive to the sale of products, and even more detrimental to the company's brand publicity and credibility of the image set up.12
(2) As China's green and organic food industry at this stage is still relatively underdeveloped, the same kind of enterprise is relatively small, and general development scale and business model lacks characteristics, there is no leading enterprise in the industry, and the sense of competition is weak. Larger companies (such as Chang Yuan Group, etc.) and towards the road of diversification, did not focus on the green organic food industry, but also did not create a brand of business ideas, and thus there is a larger market expansion space.
If we enter the market, we will develop corresponding competition and alliance strategies according to the environment we are in. As the entire green organic food market relative to the traditional market for ordinary agricultural and sideline products is quite weak, and the competition in the various green organic food industry is not intense, the conflict is small, belonging to the same front both certain competition, but also a joint trend with the traditional industry to counterbalance. Therefore, into the market at the beginning of development, the industry will unite various organic food companies, effective market publicity, improve people's awareness of health and nutrition, to guide the consumer's tendency to buy, expanding the market influence of the industry as a whole, and increase the market share of green and organic food. At the same time, focus on the development of their own strength, not only from the joint competition with the partners to learn from each other's experience, but also to develop their own characteristics of expertise, that is, the core competitiveness of the company
3.4 Market Situation
3.4.1 Domestic and International Trends
Due to the ever-increasing pollution, the deterioration of the natural environment, the people's health is subject to more and more threats from all aspects, the increasing work pressure, the increasing number of people's health, and the increase of the work pressure, the increase in the number of people's health. Due to the increasing pollution and deterioration of the natural environment, people's health is under more and more threat from all aspects, and the increase in work pressure has made people's health more and more difficult to protect, while at the same time, the increase in economic income and rising living standards have made people pay more and more attention to life and health, and the focus of consumption has constantly shifted to the level of higher demand for recreation, entertainment, nutrition, health care, etc. This is evident in the UK, Germany, and Switzerland. This point from the United Kingdom, Germany, Switzerland and Europe and other socio-economic development of the more mature countries people's consumption tendency found in this trend.
3.4.2 Consumer Analysis
With the health of the body, nutrition and health care is increasingly important to people, especially families with higher income levels. Food hygiene, quality, nutrition on the growth and development of children have a very important impact, is highly concerned about parents; patients, people in poorer health is to affect the health status of the various aspects of a number of study; the elderly live a leisurely life, more cherished life, caring for life, but also by the children's care of the care of the children's care of the many parties, on the diet of the other key aspects of the more sensitive; white-collar workers, a stable source of income, with the The accelerated pace of life, work pressure, physical health is threatened from many aspects, for this part of the group with a high level of knowledge, health care is an inevitable direction of development. Now, these groups are the mainstay of society,13
and will expand further in the future.
However, a lot of food hygiene, nutritional needs can not be well met, because there is no market to meet the needs of the people, which appeared in the "want to buy no door" phenomenon, is a gap in the market. In response to this demand for high-quality food, our company provides health, pesticide residues in line with standards, nutrition with reasonable products and high-quality service is bound to be favored by consumers.
3.5 Market Strategy
3.5.1 Description and Analysis of Target Market Customers:
(1) Target Customers: Middle and high-income families, especially women among their family members.
(2) Target customer analysis: with the improvement of people's living standards, people have higher requirements for food, no longer just stay on the basis of solving the problem of subsistence, people began to choose healthier food, but because the price of green food is more expensive than the general food, so not all the people have the ability to choose to consume green, natural, non-polluting food. Middle- and high-income families have higher requirements for the quality of vegetables, fruits and other diets because of their stronger economic capacity and higher level of material consumption, so they have the desire and ability to buy such consumer foods. And the family diet of consumer spending is mainly mastered by housewives, so housewives for us the main target customers.
3.5.2 Market Capacity and Trend Analysis, Forecast:
(1) Market Capacity: Beijing is the political, economic and cultural center of the country, and its population is generally highly educated. 17.5%; accept high school (including junior college, vocational high school, etc.) education of 3.199 million people, accounting for 24.1%; accept junior high school education of 4.753 million people, accounting for 35.8%; accept elementary school education of 2.343 million people, accounting for 17.7% (above all kinds of educational level of the people including all kinds of school graduates, undergraduates and undergraduates)
Agricultural and sideline products business plan (3)Entrepreneurial content: green agricultural products sales
1. Executive Summary
Creative background and project introduction
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