1. From the merchant's point of view, promoting small dishes and half dishes not only avoids waste, but also increases sales. "A 9-pin birthday cake can eat 9 different flavors, allowing consumers to spend the same money and eat more flavors of cakes to avoid waste." A person in charge of a pastry brand said that consumers want to taste more cakes. If a cake product is too heavy, it will often lead to waste. Recently, enterprises have introduced more small-sized products and reduced their prices, which not only helps consumers save money, but also promotes sales through price advantage. At present, the sales of some popular cake products of the company have increased by as much as 60%, and the revenue has also increased accordingly.
2. From the consumer's point of view, taking dining for four people as an example, "four dishes and one soup" will save at least 50-80 yuan, and reduce the expenditure by about a quarter. It is understood that consumers order the same number of side dishes and large dishes, and the income of catering operators has basically not changed; Diners who spend the same money on "side dishes" will definitely have two more dishes than "big dishes", and catering operators will earn more profits; Diners can eat enough with less money, and they can also eat more dishes for more people with the same money. The promotion of "a piece of cake" has achieved a win-win effect for both merchants and customers.