A few years ago, when everyone rushed to engage in e-commerce, WeChat business, gray production, and traffic realization, countless micro-marketing practitioners did the opposite. They add powder to the official WeChat account by laying a "photo printer" offline (after users pay attention to the official WeChat account, they scan the QR code and import pictures to print photos).
20 15 and 20 16, when the content output of "WeChat official account" is dominant, the activity of WeChat is at its peak. At that time, the fan retention rate of photo printers could reach 50-65%, and the opening rate was 5-7%. The price of a single fan was as high as 1-2 yuan. Countless people have made a fortune by selling powder or introducing official WeChat accounts to advertise.
The year before last, due to the blowout of * * * bicycles, all kinds of * * * enjoyment equipment emerged in an endless stream, many of which were similar to the functions of photo printers, purely draining and sucking powder. So, those offline devices that are carefully packaged with beautiful data can be drained and sucked dry?
Yonghui only knows a little. Briefly for your reference.
At present, small entrepreneurs have access to three operational economic projects:
1. The first category is * * * economic projects that can directly generate cash flow: such as * * * massage chairs, * * * KTV, etc. (Alipay and WeChat enjoy the service after payment first).
2. The second type is * * * exclusive weighing scale, public drinking fountains (represented by water cool cloud exclusive faucet of drinking fountains), * * * exclusive paper towels (represented by ZHO), WIFI, etc. (scan the code and say that the weight is free or take a pack/cut paper towel).
3. The third is the industry solution * * * to enjoy economic projects: for example, * * * to enjoy the access control system (most people don't know, we will talk about it later).
From the end of the year before last to the first half of last year, it was the outbreak of enjoying massage chairs, and chairs were being laid all over the world. * * * The profit model of enjoying massage chairs is very simple. One is to sell chairs directly to earn the difference, and the other is to collect service fees. The investment promotion rhetoric is very attractive, such as-
"You go to an indoor environment where everyone stays for more than 1 hour and people flow a lot. Take a massage chair with a price of 3000 yuan and put it in. The daily income of this chair is about 50 yuan, which is distributed to platform 15% and local 15%. You make a net profit of 35 yuan every day, and earn 1 0,000 yuan every month to be a chair for three months. Shop 100 chairs, invest 300,000 yuan, and lie down 65,438+10,000 yuan every month after 3 months. " In the middle of last year, I saw a full row at the junction of all floors in Yiwu International Trade City, and the experience was OK. I wonder if it still exists! Please leave a message if you know, thank you)
It's hard to say whether the daily output is 50 yuan, but in fact, a chair with good quality and appearance costs more than 1000 yuan (related to the minimum order quantity) and is sold to more than 3,000 agents. As the operating cost of the manufacturer's project, 2000 yuan is equivalent to using the resources of the agent and making a net profit of 15%. For manufacturers, this is an unprofitable business.
Now suitable for * * * to enjoy massage chairs and high-yield venues are basically paved. What was invested a year ago was basically the stage of equity dilution and cash-out. It's up to you whether you want to come in or not. I won't do it anyway.
Let's talk about the popular * * * enjoying weighing scale, * * * enjoying paper towels and * * * enjoying drinking fountains.
Although you have seen weighing scale in many places offline, according to my friend, weighing scale is still a blue ocean market. There are not many businesses that really have stable liquidity and come in to make a big impact. An important evidence is that the ex-factory price in weighing scale is almost equal to that of massage chairs, with the ex-factory price as high as 800- 1500 yuan (related to MOQ) and the retail price of 2,000-3,000 yuan. At that time, it was ridiculous, but after a circle of discussion from suppliers, it was basically like this.
The reason for the high ex-factory price is that few people do it.
Then, why does the drugstore charge 1 yuan to say that the weight can survive, and everyone basically has to weigh it, but the laying progress of "* * * Enjoy weighing scale" is not as good as expected?
The problem still lies in "realization". Unlike * * * enjoying massage chairs or KTV, * * * enjoying weighing scale does not directly generate cash income, but ultimately gains "fans". However, as we all know, there are two main channels for realizing WeChat fans: 1, and the opening rate of WeChat official accounts has dropped precipitously, making it increasingly difficult to realize them; 2. The official cracked down on over-marketing, and the personal number was blocked every day ... Outside, fans or traffic were in a state of "no market value", and the profit model was not clear enough except for selling equipment later.
Besides, * * * enjoy paper towels. * * * There are three levels of production cost of facial tissues, namely 400 yuan, 600 yuan and 800 yuan, and the retail price ranges from 1000 to 2,000 yuan due to product quality and paper capacity. In addition to the cost of the machine in the early stage, paper towels (2-3 wool/bag) will be added continuously in the later stage, which also makes second-hand merchants generally think that it is more troublesome to operate.
Let's talk about the most concerned issues first. * * * Enjoy the scale * * * How about enjoying the daily flour output of paper towels? Let's just say.
First, since we all need to weigh ourselves and use paper in our daily life, there is no doubt that code scanning will definitely happen.
Second, milling depends on the site rather than the equipment itself. If you put the equipment in a busy shopping mall and corner, the powder will definitely be different. Therefore, if you plan to purchase a batch of * * * equipment for powder absorption, you should not only carefully compare the purchase price, but also strictly check your own resources: Do you have the ability and resources to spread the equipment to the place with the largest traffic?
Third, don't be superstitious about manufacturers' data. As mentioned above, powder production depends on the site rather than the equipment itself. In order to sell the equipment, manufacturers will naturally shop the equipment in the bustling downtown area as a model market, which is of little practical reference significance. It's very important to enjoy the drainage of equipment and weigh yourself.
Finally, let's talk about the little-known but interesting access control system.
* * * Enjoy the access control system, that is, to the cooperative community, install the access control system (intelligent visual hardware terminal) for each building for free, which is somewhat similar to the "screen advertising machine" embedded in front of the building, and the management right belongs to the community property. The owner can scan the code to open the door after installing the client on the mobile phone; Visitors can enter the room number through the building intercom screen, and have a video conversation with the owner through the mobile phone. The owner can open the door with one button. If the visitor also has a client, the host can preset a temporary authorization to open the door, and the visitor can open the door by scanning the code on the terminal screen.
* * * Enjoy the economy: * * Enjoy the access control system * * Enjoy the user data. There are five profit models: 1, and identify and arrest criminals' bonuses; 2, terminal screen advertising, similar to Focus Media. 3, peripheral delivery service, similar to hungry takeaway (involving tea, rice, oil, salt, sauce and vinegar tea). 4. Regional wealth management products. 5. Client advertising (platform advertising).
This * * * economic project model has a high threshold. It is said that the current profit situation is good and interesting. Share it.
It can be predicted that both Ma Yun's "new retail" proposition and WeChat's pro-son's "applet" are the products of the empowerment of Internet giants and the accelerated deep integration of online and offline, which will be followed by changes in retail concepts and environment, and the economic equipment that conforms to the general trend will continue to innovate and emerge in an endless stream.
In this regard, Yonghui's suggestion is that * * * can buy economical drainage equipment at will, but it can't be expensive. But someone pulled you to invest in * * * equipment, remember two things:
1. At present, the equipment that can make large-scale enjoyment of * * * must be a high-frequency product that "eats, drinks and wears", such as a public water machine. On the contrary, it is even more difficult to enjoy the charging treasure and umbrella.
2. If it doesn't meet 1 point, it must be a massage chair, which can generate cash flow immediately, otherwise the personal ability and background of the project leader will be tested later.