in the early stage of catering industry, how to do a good job in trial operation?

With the increasingly fierce competition in catering, every catering entrepreneur has become very cautious when making business decisions. From the preliminary preparation to the trial operation to the end, he is on the right track, mixed with the sadness and difficulty of the catering people along the way. In terms of experience, the impression of restaurants on customers is particularly important. "Trial operation" plays such a role in the process of catering entrepreneurship, and it also determines the life and death of a restaurant to a great extent. So what should we "try" in the trial operation and how should we "try"? Let's talk about how the restaurant can do a good job in trial operation when Yuanji Chinese hamburger joins in.

1. Trial operation is to "try" the market and "try" the customers.

Trial operation is a process of translating theory into practice and verifying its correctness. In this process, you need to practice your business plan made in the early stage to see if it can work. If it doesn't work, you should combine market demand, customer base number, customer base preferences and other factors to find a solution quickly.

2. The length of trial operation should be properly controlled. It is suggested that the trial operation time should be controlled within 8-12 days. Because for most restaurants, the weekend is the peak of dining, so it is necessary to ensure that the trial operation includes 1-2 weekends. Under the premise of large traffic, it is not easy to see the problem if the time is too short, and it is not meaningful for restaurants if the time is too long.

3. Listen to customers' opinions selectively.

One of the reasons for doing trial business is that the market and customers are not satisfied with us. We usually choose to listen to some customers' opinions to make reasonable improvements, but remember to know whether the opinions are of reference value. After all, it is difficult for people to listen to the opinions of most people. We don't have to follow everything, nor do we feel good about ourselves.

4. Don't blame the problems.

The trial operation of the restaurant is due to the imperfection of various systems and the inexperience of employees, which often leads to various problems. At this time, don't be too responsible for the incident, which will waste time and easily affect the working atmosphere. Therefore, what we should think about is how to make up for and improve the mistakes.

5. It is also very important to fully warm up the activities.

Word-of-mouth publicity and pre-heating activities before the opening of the business are also very important. The trial operation plays a strong propaganda role, that is, attracting customers for the restaurant through the cost-effective opening activities, thus laying a mass foundation for the future operation of catering. Of course, corresponding promotion and publicity should be carried out before the trial operation, such as distributing leaflets and promoting drainage, so that the trial operation will be better.

remember not to touch the bottom line of the industry during the trial operation. If the business license has not been processed, it should be opened in advance, and the discount should not be too large, because once the price of food returns to normal, many customers attracted by cheap prices will be lost.