Passionate college students are generally too optimistic about market forecasts when they start their own businesses, and always think of making their businesses bigger and stronger as soon as possible. Some college students in the early stage of entrepreneurship to spread the stall is very large, what business want to do, the results of what also do not do well; some people like to talk about the "first bucket of gold", but not good to earn "the first penny". College students often envision entrepreneurship is not a large investment, can quickly get the return of the project, or modernization, high-income large enterprises. Entrepreneurship should start from the most basic place, step by step, there are many college students choose such as small supermarkets, clothing stores, jewelry stores and other small investment projects, the economic benefits are generally better. Starting a business requires capital, and lack of capital is a major disadvantage for college students to start a business. The beginning of entrepreneurship on the big, easy to make the company into financial difficulties. Experts remind college students, do not learn to walk, go running, business should first seek survival and then seek development, college students can not be over-ambitious entrepreneurship, must pay attention to the business system, step by step in order to create a profit, and then in accordance with the entrepreneurial plan to gradually expand.