Creative activity plan of catering for Labor Day 1 1. Activity time: 20xx, April 24th, May 7th.
2. Venue: Li Yong Food City, Li Yong Seafood City, Li Yong Seafood Plaza and Li Yong Farr Hot Spring.
Third, the theme of the event: May 1 * * * celebration, be brave and reward.
Four. Activities:
1. During the event, all stores should do a good job of welcoming guests, and at least four ushers, dressing the, will stand on both sides and take the initiative to open the door for the guests and send holiday wishes "Hello, Happy Holidays". Impress the guests with sincerity and enthusiasm, and let the guests feel the sincerity of the hotel.
2. During the activity, the mall added three tracks: We Workers Have Strength, Heroic March or Most Glorious Labor, so that guests can feel the festive atmosphere in magnificent music. The blogger smiles, highlighting the hotel's careful preparation and ingenuity. It is not advisable to cause individual customers to resent too many times, and the order and times of playing are determined by each store.
3. Order E-Meal Full 188 yuan and give Li Yong E-Meal Puke Card two pairs; Over 388 yuan, 4 pairs of Li Yong e meal Puke cards will be given, and each store will master them according to the gifts in the store.
4. During the May Day period, each store launched ten new spring dishes (four cool and six spicy), and specially launched a seasonal dish with a special price of 30%. The kitchen administration department of each store will display it separately, and the specific details, prices and dishes will be formulated by the kitchen administration department of each store according to the actual situation in the store.
A three-person self-help activity for parents and children was held in the square. During the activity, families who bring their children to the store for self-service consumption will be given a free seafood plaza food discount card.
6. Guests who won the National Labor Medal during the May Day period can get the spring health dish "Spring Wild Vegetables and Fried Seafood" for free when dining in the store (with valid documents). All stores should register and keep financial records.
7. During the activity, all guests who spend all their money in 800 yuan will be given a 10 inch plastic photo of their family, and each store will send professionals to take photos. Do a good job in registration and fund reserve.
8. During the event, the planning department will uniformly engrave the banner of "Celebrating May 1 and rewarding guests for bravery".
9. The Planning Department uses SMS platform to send May Day blessing messages. Content of SMS: During the Li Yong Food and Beverage Festival, various preferential activities such as May Day * * *, family package and so on were launched. At the same time, I wish you good health, happiness and worry-free, a better life with promotion, becoming rich and rich, and good luck to run with you! !
Verb (abbreviation for verb) cooperative department:
1, the company planning department is responsible for the production of holiday banners in various stores and the sending of blessing messages during the holidays. On April 24th, 20xx banners will be hung in all stores, and blessing messages will be sent on April 30th.
2. The kitchen administration department arranges the production of dishes during the activities of each store.
3. Each store will increase the training of employees' activities and communicate with customers, and the front office of each store will strengthen the training of welcome and front desk staff to improve the service quality.
May 1 ST Labor Day catering creative activity plan 21. Activity content:
1, visit Wang Fu, eat Sichuan food, and refresh yourself.
During the Golden Week from May/KLOC-0 to May 7, guests who hold tickets to visit xx Garden that day will be given a cool sweet fruit (or a cup of sour plum juice) at each table.
2. Touch the "May Day" lucky draw.
During the Golden Week of May1-May 7, diners in xxx store can participate in the lucky draw with the statement, and any guest who draws the word "May 1" can get a ticket to xxx Garden; Anyone who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.
3. xx hotel dishes fragrant camphor tea duck are on sale.
During May1-May 7, xxx store only sold 20 fragrant camphor tea ducks in xxx hotel on special price every day, with the original price of 96 yuan/duck and the special price of 60 yuan/duck. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).
In addition, in order to give back to consumers, during the activities on May1-May 7, xxx Store specially launched three packages of "Fine Sichuan Cuisine at People-friendly Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.
4. Book a "Yizhizhai" restaurant for a garden visit.
During May1-May 7, all guests who dine in Yizhizhai can visit xxx Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic of Sichuan cuisine".
The May 1 ST Labor Day restaurant promotion can adopt the following methods:
Customer service: SMS confirmation after ordering and booking, SMS reminder or address information before arriving at the store.
(2) Advertising: Advertise by means of mass advertising, release special information, and improve popularity.
③ Holiday customer birthday care SMS: Use holidays or old customers' birthdays to offer price concessions to attract customers.
4 SMS coupons, on-site SMS friends.
⑤ SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, special dishes and seasonal dishes to satisfy the mentality of early adopters and avoid customer loss.
⑥ On-site lottery: Guests have the opportunity to get price concessions or give special dishes by sending SMS. It can not only improve the interest of customers, but also obtain a large number of customers' mobile phone numbers, which will become the goal of future publicity services.
Second, the market environment analysis tips:
The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, it is rare for relatives and friends to get together during the small holiday.
Second, it is in the spring season, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market!
May 1 ST Labor Day Catering Creative Activity Scheme 3 I. Activity Creativity
During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the holidays, relatives and friends seldom get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.
Second, the name of the event
Steal a half-day break and have a good meal during the May Day holiday.
Third, the activity time
202 1 x month x day -x month x day.
Four. Activity content
1, "Eat spicy Sichuan food and send cool drinks".
During the X-X-X-X activities, all guests who come to our store for dinner for more than X yuan will be given a selected sweet fruit (or a cup of sour plum soup) at each table.
2. "Fine Sichuan cuisine, people-friendly price".
During the X-X-X-X activities, our store has specially launched three packages of "Fine Sichuan Cuisine at People's Price": three-person parent-child package, six-person happy package and xx family photo package (10 person).
3. "How much do you know about classic Sichuan cuisine" quiz.
During the dinner, ask some questions about Sichuan food (not too simple). Customers send their answers to the SMS platform of the restaurant, and those who answer correctly can get exquisite small gifts worth X yuan. The restaurant also gets a large number of customers' mobile phone numbers, which will become the object of future publicity services.
In recent years, it has become a specialty of many hotels because people are willing to spend money and spend it on holidays. Many people have tried every time, but as people's consumption concepts become more mature, their consumption behavior will become more rational.
Therefore, it is not always effective to engage in promotional activities on holidays. The best way is to customize a set of marketable catering products for your target customers:
For example, restaurant owners with flavor do not need to compete with western restaurants, bars and other catering industries on Valentine's Day, Christmas and other western-style festivals. Instead, we should pay more attention to Chinese festivals such as Spring Festival, xx and xx, and launch several seasonal dishes in time to create a dining atmosphere with traditional aesthetic feeling, which will win customers who prefer Chinese festivals.