E-sports hotel is an industrial chain that many big cities have started to join or open stores. Nowadays, many people like to play games in the dark. When you are too tired to play all night, it is perfect to choose an e-sports hotel and sleep directly. However, the initial investment cost of e-sports hotels is very high, because it can be said that the cost of hotels+Internet cafes is double, so we should be cautious when opening stores, especially in small counties. So can a small county town open an e-sports hotel to make money?
1. It is not recommended to open an e-sports hotel in a small county. The first choice of e-sports hotel is college students, so since it is a county town, it is estimated that there are few or no universities!
2. E-sports hotels have a high recognition of the city. Since it is a county town, the consumption power is definitely not as good as that of a municipality directly under the central government!
3. The cost of the e-sports hotel is not low, so the county seat is an unqualified return on investment!
4. There are many Internet cafes in general counties. Many young people naturally choose to go to Internet cafes for e-sports. Because the county seat is not big, there is no need to open a room to play games!
5. Districts and counties can open one, but the operation is a very important issue. The most important thing in an e-sports hotel is not the e-sports element, but the operation, how to operate, how to sell the house price and how much to sell. The county seat is closed, depending on where and how it is opened.
2. Where is the e-sports hotel?
The regional location of e-sports hotels can be divided into the following categories: commercial area, university periphery, factory area, transportation hub area and residential area. Generally speaking, the location of e-sports hotels should be chosen as far as possible in the urban business district, with convenient transportation and preferably parking spaces; Of course, it is ok to be close to the school, but the charges of similar stores near the school may be cheaper than those in downtown areas, and the school stores will have obvious off-seasons, such as winter and summer vacations, but many school stores will have some advantages in rent. It is better to have floors above the second and third floors. It doesn't matter if the floors are higher, mainly to reduce the rent cost. Of course, if the floor is very high, the position of the door head may be gone, but this is also a common problem in e-sports hotels and homestays. You can also choose apartment buildings, and the rooms should not be scattered on different floors as far as possible, otherwise it will reduce the neatness and aesthetics of the hotel and increase the cost of network construction.
There are five factors that affect the location of e-sports hotels:
1, people flow and traffic flow
Before choosing a site for an e-sports hotel, the first consideration is the flow of people and traffic. A large number of people can ensure sufficient tourists, which is also the main reason why most hotels take the bustling business district with a large number of people as the first consideration when choosing a site. In addition, it is necessary to fully investigate the traffic conditions of the selected lots to facilitate customers' travel. E-sports hotel investors can directly face potential customers around the business circle and university.
2. Regional facilities
The lots and areas in the city have their own characteristics. Some areas have more public facilities, such as parks and tourist attractions, and some areas have more entertainment places (KTV, etc.). ) and restaurants. Evaluating the public facilities and entertainment places in these areas and lots is one of the work contents of hotel chain location, because the scale, quantity and size of these public facilities and entertainment places have great influence on the operation of e-sports hotels. In the actual site selection, the e-sports hotel will be as close as possible to cultural and educational areas, business centers, tourist attractions, entertainment places and so on. On the one hand, this location method can realize resource sharing and save costs; On the other hand, this site selection method also provides convenience for customers.
3. Regional planning
Before determining the location of the store, we should understand and master the local planning information. Because regional planning often involves the demolition and reconstruction of buildings, if you don't understand the location blindly, you will encounter government planning such as demolition and regional integration before the cost recovery, which will cause investors to suffer huge economic losses or lose their original geographical advantages. At the same time, after mastering the regional planning, it is convenient to determine different business forms and business specifications according to different regional types.
4. Gathering point
For e-sports hotels, the gathering point is the key factor affecting the quality of operation. No matter how large the flow of people is, how convenient the traffic is, and the location of the hotel is not eye-catching, it will still lead to low occupancy rate! What is a gathering point? For example, in the same area, in a business circle, some locations are remote and hidden, or this location is not suitable for occupancy, then this place with unclear location is not a gathering point. Therefore, the hotel location must calculate the gathering point and choose the geographical location suitable for customers to stay.
5. Opponent analysis
When choosing a site, the e-sports hotel needs to fully understand the competitors in the region, grasp the current market situation and future changes in the region, judge whether there will be new similar projects in the near future, and comprehensively evaluate whether the address is suitable for opening a store.