First, whether the store type is the main street or the auxiliary street, and whether there is a large floating population and a large permanent population.
Second: it is the type of a consumer group around this store, whether there are many young people, middle-aged people, old people and school students. Then we should match some of our products according to the types and spending power of these consumer groups. When matching products, we must match the attributes of consumers.
Then when we choose a store, we should also look at whether the store is new or renovated. If it is a new store, it depends on the occupancy rate around the new store. If the occupancy rate reaches more than 70%, you can open a shop. If it doesn't reach 70%. It takes a long time to recover the cost, which leads to a longer opening cycle, so this store was established. If the new store is a transferred store and a mature business circle, it depends on which stores and industries are around this business circle. There are several shops in the same industry, and there are also several shops in other industries. Their goods, decoration style and store size should be fully understood. Only by knowing all the shops around you and doing a good job of preliminary investigation and understanding before opening a shop can we open our own shop better.
The other is the transfer of this store. If the selected store is a transferred store, the transfer must be clearly understood first. Transfer is divided into transfer with goods and transfer with empty stores, so when talking about transfer, you must first talk to the landlord about this matter. In some shops, he doesn't talk to the landlord. At present, the owner of this store may owe the rent, and the landlord will talk to you again after you transfer, which will cause you some losses.
There is another kind of shop, that is to say, this shop belongs to the intermediary who has taken some shops, and they only earn intermediary fees, so we should consider this shop comprehensively.
What shape should this shop choose? Try to choose squares or rectangles, and don't choose special-shaped shops. If it is alien, it will affect the display of the shop. Square and rectangular displays are intuitive, and consumers are comfortable to enter the store. They can see it intuitively when they enter the store, including when they are neatly arranged. Then they can put more products. If there are more displays in this tobacco hotel, they can put more items, which will increase the turnover and shorten the time for the store to recover the cost. Is it possible to have more working capital? After the business is stable, we should open a second store.
It also depends on whether there is the possibility of demolition in this place. Sometimes Z F stipulates rectification, or developers are optimistic about this place. The house is rented well, and he said he would tear it down if he rented it. This will cause great losses to the previous investment, so you must do the above investigation before opening the store. Without these surveys, shops are unlikely to make money and should lose money. For example, a shopkeeper opened a shop near Wuyi Street, Gulou District, Kaifeng City, Henan Province. He just opened it for more than nine months, and then the store was demolished. He didn't get compensation after the demolition, so he should be fully prepared and fully investigated before opening the store.