1, clear positioning, clear reasons
Do enterprise public number first from the audience's point of view to think about why I want to pay attention to you? What is the use of paying attention to you for me? For example, if you do beauty, don't directly do the brand account, you can do a beauty encyclopedia. Maybe you talk about methods and share tips for four days, but one day you post an advertisement that will make it easier for people who follow you.
How to effectively position your business public number?
First, industry + skills, the combination of the industry to which the enterprise belongs and the skills and methods;
Second, industry + comments, by commenting on the industry to cut into the enterprise information;
Third, the enterprise + crowd, the combination of the enterprise attributes and the specific crowd;
Fourth, the enterprise + subculture, the combination of the enterprise attributes and the Internet subculture;
Fifth, the region + industry + information, the combination of the enterprise's geographical attributes, industry content and information.
2, as long as the seed, do not make KPI
In the enterprise WeChat public number, fans is not the ultimate goal, as long as the seed fans and turn into seed users this is the purpose. Simply relying on KPIs to do the assessment will only make the behavior of the operation less human and emotional, and anyone facing a cold face will not be interested. Relying on numbers to speak, it is inevitable that operators will lose their direction and forget the value of their own mission.
3, lose the baggage, create value
Throw away the enterprise baggage, so that the public number is no longer only become the voice of the enterprise and the brand. The essence of communication is transmission, not broadcast. To make the content you write so that the audience to help you pass on to friends, such content generally meets one of the following conditions:
First, related to their own, useful to themselves;
Second, subvert the common sense, to solve the problem;
Third, to take advantage of the hotspot, to express the idea;
Fourth, to help others, shaping the image;
Fifth, the interesting and cold, looking for talk;
Third, to use the hotspot, expressing ideas;
Fourth, to help others, shaping the image;
Fifth, interesting cold.
4, activities as a supplement, focus on interaction
activities as a supplement, do not suggest that the series of activities of the set moved over. A lot of popular events or creative activities are not planned out, but the seedling of the need for creativity, inspiration. Enterprise WeChat public number is to really reflect the characteristics of the enterprise. For example, the emotional account, you can regularly answer the fans emotionally encountered a variety of confusion every week, with the fans to solve the process of chasing and being chased by those things.
5, utilitarian within the obvious, the heart of the extension
Enterprise public number is the product of the enterprise, inevitably less than the boss's commercial interests and sales requirements. But this is not equal to the account made to sell things, sell services. Sometimes, we might as well take a more roundabout way, only recommend good things and services, and incidentally piggyback on their own products. Secondly, the fans will not produce too much exclusionary psychology. Utilitarianism is indispensable, but it should be internalized, they know it.
Question 2: How to operate the WeChat public number? 1, for the certification of WeChat is very important to enhance the trust of enterprises, so think of all the ways to pass the WeChat certification earlier, the later the more difficult to deal with, the first big mess after the big rule.
2, do not sit at home alone to learn WeChat marketing, often go to some of the WeChat marketing QQ group, see what everyone is talking about, in these groups you can learn a lot of things.
3, push, not necessarily every time to push the article, to promote some small knowledge and skills, and jokes. Travel, driving, is also a very good way, as long as it can help potential customers and readers can, each time to push a microblogging with the same content, because the amount of information is small, will not affect the subscription customer's life, and you can learn a new knowledge, so the public account is very popular.
4, see a lot of people, often use WeChat to sell products to their friends, this is the wrong approach. Doing so may make you lose the friend, if you want to do business with WeChat, please re-apply for an account, used to sell products
products, do not sell products to their friends, this will make friends feel that you are too impersonal, too utilitarian what follow the interests of the run, a lot of friends will be away from you.
5, the content of the letter, choose the right picture is very important, often go and related microblogging and website to get some pictures in the industry, do microblogging marketing to pay attention to the details. And graphic to match can not text is not the right picture. The section is subdivided, because the section is for different levels of customers to choose to share, but also so that readers have a choice of space.
6, push content, evening or afternoon push content is the best, because to consider these time periods readers have enough time to read, daytime push content, suitable for product promotion, when customers can order products, bring the product real sales.
7, the enterprise first learn to serve 500, 1,000 WeChat customers, the number of users does not represent the ability to market, just a number of users, the value of user interaction and attention to the value of the WeChat marketing is the core, more to create and readers to communicate with the topic of the reader's concern about the topic so that the entire public account active.
8, the water does not flow into stagnant water, the public account is not active is a dead number, so the daily content editing is the core value of the active, if three days to fish two days to sunshine on the net there is no value.
9. WeChat marketing should be combined with the local market's consumerism, geographic culture, regional culture and everything else as a reference, otherwise all your content and hard work is in vain, operating WeChat marketing business should bring independent insights into the industry, to promote the development of the industry as the leading, customer service-oriented
.
10, emphasize interaction. Because it is not like microblogging, can attract a large number of people to forward and comment, only through the communication with customers to obtain customer trust.
11, in preparation for the marketing of products, do the whole product marketing plan, push the most important content, because the content will directly affect the reader's purchase, the content of the warm-up is the best way. How long it takes to warm up is critical and then pave the way to a final deal.
12, now we have a misunderstanding, hope that everything is realized through WeChat marketing, and ultimately to customers to buy the product before, do not forget to let the customer to pull the ordering phone, people to people to communicate with the most able to solve the purchase of the question.
13, to do WeChat marketing, the best combination of Tencent's other products used together, such as QQ and Qzone used together to achieve better marketing results, because the future of the mobile Internet marketing will be the chain of human relations towards the marketing.
14, to do microblogging is the same as doing an industry magazine, the key in the quality of the content. High-quality content will be shared by many people, and viral marketing will be formed. The content strategy is small and beautiful.
15, the function of the micro letter itself has been fixed, the real micro letter marketing can make micro letter marketing play a role in the background of the editorial content of the team, their layout and design capabilities, aesthetics, independent insights into the industry directly affect the power of micro letter marketing.
16, someone asked: WeChat is not a marketing tool? I said, you think it is, you think it is not not, a knife you use it to kill it is a killing tool, you abandon it is a piece of broken iron. Don't argue with people, Tencent knows it all.
17, a lot of grassroots want to press the microblogging number and then play WeChat, want to get a WeChat number, this practice does not work, in a very short period of time to get a large number of fans, and is a regular operation, and it is very easy to Tencent blocked, WeChat marketing is more suitable for enterprises.
18, do a good job of accurate keyword response function, so that can guide the reader, through what way to understand more about you personally and your business, get the reader's trust
19, carefully analyze their own industry, whether you need to use the WeChat public platform ...... >>
Question 3: How do you operate a public number? How can I attract attention to read? 1, for the certification of WeChat is important to enhance the trust of the enterprise, so think of all the ways to pass the WeChat certification earlier, the later the more difficult to handle, the first big mess after the big rule.
2, do not sit at home alone to learn WeChat marketing, often go to some of the WeChat marketing QQ group, see what everyone is talking about, in these groups you can learn a lot of things.
3, push, not necessarily every time to push the article, to promote some small knowledge and skills, and jokes. Travel, driving, is also a very good way, as long as it can help potential customers and readers can, each time to push a microblogging with the same content, because the amount of information is small, will not affect the subscription customer's life, and you can learn a new knowledge, so the public account is very popular.
4, see a lot of people, often use WeChat to sell products to their friends, this is the wrong approach. Doing so may make you lose the friend, if you want to do business with WeChat, please re-apply for an account, used to sell products
products, do not sell products to their friends, this will make friends feel that you are too impersonal, too utilitarian what follow the interests of the run, a lot of friends will be away from you.
5, the content of the letter, choose the right picture is very important, often go and related microblogging and website to get some pictures in the industry, do microblogging marketing to pay attention to the details. And graphic to match can not text is not the right picture. The section is subdivided, because the section is for different levels of customers to choose to share, but also so that readers have a choice of space.
6, push content, evening or afternoon push content is best, because to consider these time periods readers have enough time to read, daytime push content, suitable for product promotions, when customers can order products, bring the real sales of products.
7, the enterprise first learn to serve 500, 1,000 WeChat customers, the number of users does not represent the ability to market, just a number of users, the value of user interaction and attention to the value of the WeChat marketing is the core, more to create and readers to communicate with the topic of the reader's concern about the topic so that the entire public account active.
8, the water does not flow into stagnant water, the public account is not active is a dead number, so the daily content editing is the core value of the active, if three days to fish two days to sunshine on the net there is no value.
9. WeChat marketing should be combined with the local market's consumerism, geographic culture, regional culture and everything else as a reference, otherwise all your content and hard work is in vain, operating WeChat marketing business should bring independent insights into the industry, to promote the development of the industry as the leading, customer service-oriented
.
10, emphasize interaction. Because it is not like microblogging, can attract a large number of people to forward and comment, only through the communication with customers to obtain customer trust.
11, in preparation for the marketing of products, do the whole product marketing plan, push the most important content, because the content will directly affect the reader's purchase, the content of the warm-up is the best way. How long it takes to warm up is critical and then pave the way to a final deal.
12, now we have a misunderstanding, hope that everything is realized through WeChat marketing, and ultimately to customers to buy the product before, do not forget to let the customer to pull the ordering phone, people to people to communicate with the most able to solve the purchase of the question.
13, to do WeChat marketing, the best combination of Tencent's other products used together, such as QQ and Qzone used together to achieve better marketing results, because the future of the mobile Internet marketing will be the chain of human relations towards the marketing.
14, to do microblogging is the same as doing an industry magazine, the key in the quality of the content. High-quality content will be shared by many people, will form a viral marketing. The content strategy is small and beautiful.
15, the function of the micro letter itself has been fixed, the real micro letter marketing can make micro letter marketing play a role in the background of the editorial content of the team, their layout and design capabilities, aesthetics, independent insights into the industry directly affect the power of micro letter marketing.
16, someone asked: WeChat is not a marketing tool? I said, you think it is, you think it is not not, a knife you use it to kill it is a killing tool, you abandon it is a piece of broken iron. Don't argue with people, Tencent knows it all.
17, a lot of grassroots want to press the microblogging number and then play WeChat, want to get a WeChat number, this practice does not work, in a very short period of time to get a large number of fans, and is a regular operation, and it is very easy to Tencent blocked, WeChat marketing is more suitable for enterprises.
18, do a good job of accurate keyword response function, so that can guide the reader, through what way to understand more about you personally and your business, to gain the trust of the reader
19, carefully analyze their own industry, whether you need to use the public platform of WeChat, in fact, a lot of small and medium-sized and ...... >>
Question 4: How to run a WeChat public number Hello, . Clearly every communication, interaction, push the object is who, the reader of this person the more understanding, the higher the degree of trust, including his company position, name, contact information. Simple party show the core, do not turn their WeChat public account into an all-purpose function application, these features will only dilute the core value of the enterprise.
2. The purpose of WeChat's operation is to maintain customer relations, with 99% of the time to cultivate customer trust. Don't always think of promotions, take out 29 days in January to cultivate customers, and 1 day for promotions may be more effective. Please forget about sales for a while. WeChat marketing does not have any marketing secrets, the spell is the input and execution, want to get a lot of fans without investment is impossible, do not just focus on 3 months to get 900,000 fans of the case, first think about how much people invested in the money, invested in how much manpower, if you do not want to invest too much money, you can choose to invest time, coupled with the execution is in place, your goals can be realized as well.
3. Do not be too busy every day to push a lot of content to the potential customers, to create a topic that can communicate with the reader, you have to know that all the value comes from communication, push again good content, as opposed to communicating with the reader seriously and carefully once. Don't be overwhelmed by those cases of 1 million fans in 3 months, more fans, if it can't be converted into value, it's still useless. The fans we need are those target fans, the quality of fans is more important than the number of fans.
4. Pay attention to competitors' WeChat, if you pay attention to 50 competitors' WeChat, there will be 50 accounts teaching you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.
5. Beginning to learn to play microblogging, from the focus on quality microblogging to begin to learn, remember those excellent player's method, the best every day to take notes down, and compare yourself to what can be done better, more conducive to the operation of their own in the future. Carefully analyze your own industry, whether you need to use the WeChat public platform, in fact, many small and medium-sized enterprises and individual owners, as long as the use of WeChat circle of friends can do business, such as barber store, beauty store, catering, fast-food restaurants and so on.
6. How to create content, content must be original, not necessarily, if you do not want to create the status of the industry's first leader, the content does not have to be original, but you must do one thing, is to add their own point of view! We respect the customer, but do not please the customer, cancel the attention of the sooner or later will cancel the attention, as long as you have been providing value, stay will always stay.
7. WeChat marketing depends on the channel, the benefit of having a channel is that every day you can get a stable fan, rather than a day into the 500 fans, and then after 3 days there is no fan attention. Do WeChat marketing is to do personal WeChat or WeChat public account, I think these two are not contradictory. You can take into account the operation, if you personally operate 1 to 2 people store, it is recommended to use personal WeChat for operation, if it is a large store, must use the public account. Satisfaction please adopt
Question 5: How to operate the enterprise's WeChat public number? What are the steps of marketing operation? The enterprise's WeChat public number operation is a learning process.
From the nickname to the account, it is necessary to push
Content marketing
News marketing
Menus and other station marketing
There is also the operation of powder marketing
There is no fixed model, depending on the needs of the enterprise
Question 6: How to operate the enterprise WeChat public number 1. public platform, now the WeChat public number has a subscription number, service number, enterprise number three, if you want to use the WeChat public platform to do marketing, then choose the subscription number, if it is used to do product display and sales then choose the service number.
2. Naming Because the name of the public number can not be changed once the name is set up successfully, so the naming must be careful, according to their own actual needs to determine, if it is for the purpose of attracting fans, then the name of a more interesting to everyone, and if it is to do the brand publicity, then it is best to name the name of their own product or company name.
3. Improve the relevant information such as avatar, introduction, company name, location, etc., where the avatar and the introduction is very important, the avatar and the face of the same people, people are more likely to be popular with a beautiful face, the introduction is more important, your introduction directly determines whether the reader is concerned about you.
4. WeChat authentication Subscription number and service number have a custom menu function, but subscription number can only be opened after the certification, if it is a business to do, it is recommended that the best certification, and open the custom menu function, because the custom menu highlights the customer experience, the custom menu to do a good job, the customer experience will be good, customers are willing to continue to pay attention to you.
5. Graphic message push After all the WeChat settings are done, the next is the WeChat platform graphic message push, the choice of graphic message is very important, directly determines the loyalty of your fans, if you send the message content can not cause fans to pay attention to, then it is easy to drop powder, so in the graphic message writing must be to seize the hearts of the fans to analyze your fans belong to the kind of groups, what content you want, which are the most important, and what is the most important thing is that you can not get rid of them, so you can not get rid of them.
6. The secondary development of the WeChat platform The existing tools and functions of the WeChat public platform are relatively monotonous, so if you want to do a good job of the WeChat public platform needs more features to support, such as micro-site, micro-testing and so on, but the function is dead, can do a good job will also depend on whether you can have a good idea of whether to take full advantage of the features.
7. Fan interaction and maintenance Many WeChat public platform operators do not pay much attention to the maintenance of the fans, we are only concerned about how to attract more fans, how to get more readers, the customers have become fans of their own public but no longer do the follow-up maintenance, resulting in a serious phenomenon of powder drop, or fans become dead powder, many large number of fans, but the number of readers is not even one hundred percent of the picture. The number of readers is even less than one percent, so the interaction with the fans must be good, you can do a WeChat activity every once in a while, the fans must be the first time to reply to the message.
In summary, I believe that as long as the above points are done, your WeChat public number will be popular.
Question 7: How to run an attractive WeChat public website? I'm glad to be able to answer your question. Move 1: Establish an attractive WeChat public platform
The first thing you need to do is to establish an attractive platform before you start WeChat marketing. A lot of companies will open accounts without thinking about the name of the company as the account, in fact, this behavior is too narcissistic. If you are not particularly famous in the local area, or do not have a large number of loyal fans, this is not a sensible choice. For WeChat users, they are more concerned about whether there is any direct benefit from following you? Can it bring them benefits? So, to take a simple example, the delicious Sichuan cuisine is obviously more attractive than a certain restaurant, and the possibility of automatic long powder is also greater.
Strokes two: pay attention to offline word-of-mouth marketing
WeChat only need to sweep to add attention, but how to make consumers interested in sweeping is very learned. Many companies hate to put every kind of publicity materials are printed on the WeChat QR code, but the final effect is not good, the reason lies in the bait put less. The author's city, there is a bakery WeChat platform operation is very good, summarize the experience found that, on the one hand, their products are very good, as long as the people who have tasted it are full of praise, the word of mouth is very good; on the other hand, they attract consumers to pay attention to WeChat is also a very good reason, as long as you pay attention to it, you will be able to get the opportunity to get the first time to get a free taste, get discount information, for often go there to shop! This is a very useful trick for foodies, and the number of followers is sure to go through the roof.
Tricks 3: Think differently
In this day and age, it's not the information that people are missing, it's the information that's useful to them. So, when posting content on WeChat, don't send all kinds of advertisements in a wishful thinking, you should know that the users will give up paying attention to you just for a second. Each WeChat user has a large number of friends, but really can let them like to see only a few forever, enterprises if you want to let users always pay attention to your movements, love your ads, you must pay attention to the content publishing skills. Remember, the content that users like must have promotional offers, fun information, words that can move people, attractive activities, etc. Publishing should be less and more precise, do not become a garbage maker.
Move 4: Rich third-party apps
For your WeChat public platform to be unique, it must contribute special value to your fans. However, when I communicated with the departments responsible for the promotion of WeChat platforms in many enterprises, they would say that they had no development funds or lacked the technology for application development, etc. In fact, this is not a problem. In fact, this is not a problem. Now the WeChat third-party application providers have more, the development of the application is also more mature, like the most famous micro poly club already has *** intelligent customer service, micro group purchase, scratch card lottery, lucky draw, preferential arc (10) to be careful with small (10) (9) plating barium debatable Tic kind of quiet Coixi τ Mang only need to be loaded into your WeChat platform, you can easily help fans to achieve a rich experience, relative to competitors, you! Is not it more advantageous?
WeChat will definitely play a bigger and bigger role in the future marketing of the enterprise, but the first to try may not gain, because the premise of the gain must be that the user likes you and is willing to listen to you!
Question 8: The company opened a new enterprise public number and microblogging, how to operate well? WeChat public number is the need to pay attention to people can receive the news, or users to share in order to expose, so the first thing to do is to rise fans.
Publicity
Activities
WeChat public number:
Hang your WeChat QR code on your company's official website, and send more original and quality original articles
Combine the WeChat public number with the activities done offline. In the WeChat public number to organize activities (coupons ...
WeChat public number is a service-oriented higher software, so it must be active, so that users feel that the account has value, will continue to pay attention to, this is just a simple to say, the main thing is still rely on your operation
microblogging
Microblogging is not the same as WeChat, microblogging, regardless of whether there is no one to pay attention to you, there is exposure, but it will be in the priority to show the user to pay attention to the account of the content, so microblogging can be combined with the most popular time of the day, you can create a topic, but also in the microblogging inside to find some netroots to do retweeting and so on.
The main thing is to combine your company's products, and customer groups to do operations, 00 and 90/80 after the focus of attention, or individuals or businesses for the product focus on where to look for user pain points, it is very easy to get attention
Question 9: I just created a WeChat public number, and I want to know how to operate it, so I'm not sure what to do. public number, want to know how to operate About WeChat certification: but temporarily only support ***, traditional media, stars and other non-business type of subscription number to apply for a new WeChat certification, now you can still apply for Tencent microblogging certification, certification will give a sense of security, but also conducive to the ranking of your WeChat in the search, so it is recommended to certify your microblogging and then associated with your WeChat.
On the editing details: when editing graphics, in addition to focusing on the content, pictures, segmentation, punctuation, misspellings need to be pushed a number of times, everyone's eyes are very sharp, and sometimes the wrong word, there are fans pointed out. If more wrong, fans will discount your degree of attentiveness. When choosing pictures, try to choose pictures that are suitable for cell phone viewing and are clear and professional. Pay attention to the layout, it is recommended to preview on the phone, modify, and preview again until your graphic is perfect. Bold font and different colors to highlight the key points should also be well grasped, to form your unique style. In addition, the title is very important, the title will affect the open rate of the article.
About the menu and auto-reply: in the private butler to add attention to the auto-reply I set up this way: you have a good eye, attention to the *** = chose the top life! Thank you for your attention,*** release hotel knowledge, wine and tea, the pretentious guide, travel tips, high-end information. Reply H to view the main menu. You are welcome to interact with ***, eliminate zero reply, to be China's most Professional, most Elegant *** is our goal.
Message auto-reply: I don't recommend using it, just like when you are chatting with a friend, and the friend sets up an auto-reply, you will have the urge to smash your phone. Unless you are at the time of the event, you add a message auto-reply to tell how to participate in the event, increase the participation rate of the event. When organizing activities, it is recommended to modify was added auto-reply to tell fans how to participate, to attract new fans to participate in activities.
Keyword reply: must be used properly, this is equivalent to you hired a robot 24 hours for you to push the message. Many people set the reply number to get the relevant graphic, in fact, I suggest is to use keywords. Look at the figure below, each person after a different keyword can learn about his interest in the article, in addition to through the menu, I also added a private butler at the end of the WeChat graphic text part of the article guide, add the keywords and related articles, so that you can also attract unfocused attention to you to focus on you. These 5 days message has 151 pages, each page has 20 articles, a **** there are 3000 messages, the amount of messages per day reached 600.
On how to promote Weibo public number.
microblogging promotion, microblogging navigation site included, and friends push each other, without the help of a large number of you are still focused on the content, and so you have a certain number of followers, you can search for microblogging push each other in the QQ group, join some quality groups, in which to find and your microblogging positioning is similar, and a concern for the number of orders of magnitude of the microblogging signal push each other, push each other to increase dozens of times to a few hundred fans ranging from each other to do so have The first thing that you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular products and services in the world.
On the WeChat preview.
In the event that you want to release a heavy graphic message or activity, you may want to preview it a day or a few days in advance on WeChat and Microblogging, to whet the appetite, someone is interested in it, then the rate of large openings will also be higher.
On the time of sending.
Each micro-signal sending time is different, benevolent and wise, my WeChat release time is about 11:00 a.m. every day, not too early and not too late, the same time to send in favor of cultivating the reading habits of the followers to the point of a graphic can be read. There is a point to mention, some people think that the weekend does not need to send important content, when everyone has this idea, you need to adhere to your style and quality, people do not pay attention to the weekend, your content will receive precisely the attention of the followers to pay attention to, sometimes we have more than the usual number of new followers on the weekend, but it is still recommended that the weekend to send an entertaining and strong article.
On content being king.
Everyone knows this truth, graphic content does not need to be full, perhaps you are more eccentric, more distinctive, that you are more likely to survive, you WeChat telling jokes is very powerful, the other day appeared a send chicken soup of the soul may replace you. By the way, chicken soup can not send too much, too much you can not attract your position of the fans, not the target fans, and will eventually leave you. Now the WeChat public number of content homogenization is very serious, today you send, tomorrow he sent, some just change the title on the repackaging appeared.
About reprinting.
Some self-media on WeChat is their own creation, but after creating a period of time to find that there is nothing to write, to avoid reproducing some of the articles similar to their WeChat positioning. Is it necessary to specify the source? I think it must be. The first is to respect the original author, the second ...... >>
Question 10: How can I operate my WeChat public number well? WeChat operation first of all to do a good job of WeChat positioning, and then is to build a good WeChat site, the fans pulled in always have to be profitable in order to retain people, I now use the micro-answer platform to get a WeChat site, you can order delivery, I do is a supermarket FMCG.