first of all, the market is big, and eating and drinking is what people just need. By the end of last year, the number of online takeaway users in China reached 521 million, accounting for 48.8% of the total netizens. With the gradual maturity of the takeaway industry and the gradual improvement of the digital penetration of the catering industry, the size of the takeaway market in China reached 1.1 trillion yuan last year. As we all know, the competition in all industries is fierce now, especially the catering industry is becoming more and more involved. It is bound to be a dead end just by fighting price wars. In addition to seeing the big market, Cooking Xiaoxian should also see the shortcomings of its industry, that is, the stores are facing the following problems: 1. Online is already a trend, but the rules of online platform are too complicated, and the stores are not familiar with online platforms, do not know shop decoration, do not know Internet marketing, and are unfamiliar with operation. 2. The competition is fierce, and the customer flow of the store is low at a loss. Small quantity, low profit and unable to make ends meet. Insufficient gross profit. 3. The dishes are obviously good, but there is no sales volume. Old customers buy less, and customers lose a lot and suffer heavy losses. 4. Those who have already opened online do not know how to optimize the store weight, do not know the logic of customer repurchase, have weak data thinking, extensive management and lack of management. These problems need to be solved urgently, which proves that the demand is huge. Through professional operation means, rich practical experience and advanced artificial intelligence big data technology, Cooking Xiaoxian solves the operational difficulties such as unfamiliar online operation, insufficient gross profit, customer loss and lack of store management of catering businesses, so that businesses can pay more attention to products and services themselves.