Opening is generally used for the first working day after obtaining the permission of the administrative department for industry and commerce, and after some preparations, having the necessary conditions such as business activities, etc. Or choose the day when the opening ceremony will be held as the official opening. The following is a model essay on the planning scheme of opening activities, which has been collected and sorted out. Welcome to read it. Model essay on the planning scheme of opening activities (1)

1. Purpose of opening activities:

1. Establish the public image of the specialty store and win the attention of major media.

2. Gather popularity through opening activities, show a brand-new image of xx, and improve its popularity.

3. Strengthen the local influence of xx stores and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities, and improve the communication effect.

2. Pre-publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only when the pre-publicity is done well can we ensure the success of the opening activities. We must have this awareness ideologically, and we would rather postpone the opening of the business than be sloppy in the early publicity.

the way and specific operation of pre-publicity:

1. Home publicity in the community:

This is the most direct and effective operation means, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups, with two or more people in each group, and one person in one group is acceptable if conditions permit. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening site through one-on-one publicity with customers two weeks before the opening.

(2) Divide the buildings in the counties and cities, and basically achieve a balance in distribution. Each group is responsible for a region and carries out its work. Competition is launched between the two groups, and the indicators of competition are the number of customers who are guided into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, commission and other measures are taken to mobilize the enthusiasm of salesmen.

(3) the contents of the door-to-door publicity: the general situation of the company, product introduction, detailed introduction of the opening activities, the basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after learning the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the store guide to find a suitable starting point to prepare for signing the bill quickly when opening. On the day before the opening, the salesman should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

2. The newspaper carries leaflets: the leaflet design should be clear in one scene and the theme of the activity should be obvious. The production should reflect the grade of the brand. Never use red and yellow printed leaflets, which have no grades.

release content:

a, opening information: time, place, title, reservation telephone number (advance reservation can be provided)

b, preferential activities

c, enterprise-related information, mainly with cultural connotation

d, information about participating in the opening lottery and gift distribution

Function: the publicity effect of the newspaper release is the most direct.

Entrained media: ×× Newspaper

Release quantity :×× 11,111 copies

Release date:

3. Temporary notice of newspapers and TV media: publicity will be carried out within one week before the event, which is generally temporary and centralized publicity. Creating momentum is crucial.

4. The opening notice of SMS platform: It doesn't need to be sent all over the sky, and it can be sent in the form of satellite positioning, focusing on all development buildings and building materials markets. That is, location transmission.

5. Of course, other effective methods can be adopted to promote the publicity according to the local actual situation.

Third, the design of promotional content for opening activities:

First, we need a relatively low-priced product to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the design of promotional content should be relatively lively, such as price discount, promotional gifts, etc., and even take prize-turning, lottery and so on.

Fourth, the atmosphere of the opening ceremony can be created:

Arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be adopted. The momentum must be great, such as making ten arches, lined up in a row, etc., in order to really make the atmosphere. At the same time, the placement of gifts should be imposing, and the pile should be large, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the creation of the scene atmosphere.

1. Terminal layout: (reference)

(1) Surrounding blocks (in the building materials market): "Posting publicity of adjacent streets and urban main roads

(2) Outside the store:

" A knife flag with the LOGO of the enterprise is displayed outside the door

"A balloon is set in front of the door

" A large arch is set outside the door

.

(3) A reception desk clearly marked with the corporate LOGO is set up at the entrance of the store, and promotional materials for the event are presented to the attendees.

"Welcome guests and shopping guides are set up.

"Set up a guide system, and set up a signboard that clearly marks the corporate LOGO.

" The top is hung with a POP flag.

"A rest room is set up in the relevant area of the store, staffed with service personnel and distributed with gifts and promotional materials.

"Set up a business publicity desk at relevant positions in the store to display related gifts, promotional materials, souvenirs and provide consulting services.

we will combine the terminal layout with the theme of the opening ceremony, but no matter what theme we promote, Our company strives to be "careful, meticulous, earnest and comprehensive" at the meeting place

2. Specific layout: (reference)

–Printed forms and pens are arranged at the small gift distribution office: some personal information of registered customers (name, work unit, home address, contact number (customers are invited to fill in after receiving gifts)

–sign-in desk/ Sign in a pen and paper

–desk and chair

–gift xx exquisite portable paper bag 211

–xx promotional materials 211

–colored hydrogen balloon (XX logo) 211

–small gift: XX exquisite advertising pen 211

–XX exquisite notebook, Single xx porcelain cup for designer

-staff's unified configuration and other souvenirs

1 red ribbon (xx floor-above luxury, glory at home)

2 badge

3 xx shopping guide's clothing

-guest 1 corsage 6

3. ribbon-cutting ceremony:

? (basic content: opening ceremony-leaders' speech-ribbon-cutting-cultural activities and other professional performances-lucky draw for participants-banquet for some distinguished guests (at the same time as the lucky draw))

? Celebration program:

? The opening ceremony was initially scheduled to be held in the store at ×× on ×× morning, 211. (The company can rent other squares or hotels if there is no suitable venue)

? —— At 9: 31, the music at the venue is loud, the colorful flags are fluttering, the welcoming guests, the military band, the lion-awakening team and the hostesses are in place, and the staff are ready for work;

　? —— At 9: 41, company leaders and guests enter the venue one after another, and the hostess handles the check-in for the guests, wears flowers and leads them into the seats. The hostess waits at the entrance and makes good preparations for leading.

　? —— At 9: 55, the master of ceremonies (the host is invited) announces that the celebration is about to begin. Please take your seats, leaders and guests, and all participants in the celebration.

　? -At 11: 11, the celebration officially started, and the ceremony emcee recited the opening remarks of the emcee; (the store starts signing at the same time)

? -The master of ceremonies read out the list of the main guests attending the celebration;

　? -Celebration MC announces: The opening ceremony of xx flagship store begins! (Golden drums chime for 11 seconds);

　? -Celebration emcee invited the military band to play a song;

　? -The master of ceremonies announced: ×× please speak; (company leader);

　? -The master of ceremonies announced: ×× please speak; (VIP);

　? -Celebration emcee presided over the ribbon-cutting ceremony, and Miss Etiquette led the company leaders and guests in place;

　? —— The MC invited the general agent of xx to preside over the cutting ceremony.

? —— The leaders of xx Club announced that the flagship store of XX was opened! (Leaders and guests cut the ribbon! ）

　? -At the moment of ribbon-cutting, the music was loud, fireworks were flying all over the sky, dragons and lions danced, and the celebration culminated;

　? -various colorful performances, such as aerobics, Latin dance, etc., (roadshow activity begins)

? -Celebration emcee announced: Banquet for distinguished guests!

　? -In the song, the master of ceremonies concluded,

? -the celebration is over.

V. Training and arrangement of opening personnel:

On-site bill issuers should be put in place, who are responsible for maintaining the order on the spot in addition to issuing bills. It is best for the salesman who entered the community in the early stage to send the bill. They can eliminate the strangeness of customers who have been advertised, lead these customers directly into the store, be mentally prepared for signing the bill, and have a high success rate. The shopping guide must pass the training, preferably married and decorated at home, and have enough experience in decoration. The number of shopping guides should be sufficient. Logistics personnel should also be put in place.

VI. On-site control:

Attention to weather; Hydropower arrangement; Special personnel in different product areas are responsible for the preparation and supplement of related materials. Model essay on the planning scheme of opening activities (II) < P > I. Significance of the activities: < P > Opening is a crucial first step in terms of the sales of a single store, the influence of the industry, the promotion of the brand in xx, and the channel expansion. To be precise, it is the battle for landing on the beach in xx, and it is the first battle related to whether you can land successfully, stand firm on the beachhead and then open up the situation. Its significance is self-evident, and the opening ceremony is even more important. Naturally, it is also a time for businesses to compete for fishing. Therefore, this opening ceremony will follow the principles of difference, innovation and professionalism, and strive to achieve the goal of brand promotion and sales, and create a win-win situation.

second, the purpose of the activity:

1, drill and copy the low-altitude commercial marketing model;

2. Assess and improve personnel's accurate quality and sales skills, enhance confidence and cohesion;

3. Show strength, establish image and expand industry influence;

4. Brand promotion and promotion, laying a foundation for market development and channel expansion;

5. Promote sales and increase sales.

Third, activity ideas:

In summary of the significance and purpose, combined with the current market situation in Yunnan, it is planned to target young and middle-aged buyers aged 25-41, and the publicity target is determined to be the marketers and retail terminal franchisees in the building materials industry of professional decoration companies. The activity idea is established as that the efficacy appeal is professional and the emotional appeal is preferential. Professional represents authority, meets people's requirements for quality, and helps to establish the professional image of "Lizhou Building Materials"-a building materials expert. Preferential benefits, good quality and low price are the most impressive and the most direct means of promotion, catering to the eternal psychology of willful "greedy for cheap". Therefore, the top priority of this activity is to create the atmosphere of the event site and professional promotion, professional product knowledge and promotion skills.

IV. Event time: August 8-August 11, 2111

V. Event location: xx

VI. Event theme: opening a big reward

VII. Event content: 1. Free delivery; 2. Buy and give activities; 3, special offers; 4. Cash return; 5. Lucky draw (interactive game)

Form: 1. Free delivery. The first 211-311 people present on that day will receive 1 free gifts. (in order to attract people and register the information of potential consumers);

2. Buy and give activities.

A spent more than 21,111 yuan, a LCD TV

B spent more than 15,111 yuan, a bathroom cabinet spent more than 11,111 yuan, a washing machine spent more than 7,111 yuan, an air conditioner spent more than 3,111 yuan and a microwave oven spent more than 11 yuan. Set up a special price area, and some products will carry out the profit-making activities of "opening a big reward, 21% off the special price";

4. Cash return. In addition to special products, the whole audience will buy more and give more, and carry out a series of activities of "send 111 cash vouchers over 311" (send 111 over 311, send 211 over 511, and send 511 over 1111);

5. Lucky draw.

1). On-site buyers can participate in the lucky draw.

Awards settings: A, a set of Ailang bathroom cabinets with a grand prize value of 4376 yuan

B, a washing machine with a beautiful first prize value

C, a refrigerator with a beautiful second prize value

D, a yuba with a beautiful third prize value

E, The lucky prize is worth a gift from 38 yuan

(A: 1, B: 2, C: 5, D: 5, E: unlimited)

VIII. Pre-preparation

1. Venue: venue contact, determination of outreach and public relations, venue layout (see the venue layout diagram for details)

2. Material preparation:

(1).

(2), gift reserve: a, 211 consumer gifts (151 for free and 51 for lucky draw)

(3), activity materials: a, 3-4 arches (content: "Grand Opening of Lizhou Building Materials", "Grand Reward for Opening of Lizhou Building Materials", "Opening Ceremony of xx Flagship Store of Ailang Bathroom" and "Opening Ceremony of Ailang Bathroom". B 11 balloons (the content is the same as the banner); C. 31 banners (31 congratulatory banners); D, 111 flags, 11 e and x exhibition stands; ; F, 111 triangular flags and colorful flags; G. 21 pots of flower baskets; .

others: 15 sets of AIDS or uniforms, 2 drinking fountains, 11 paper cups, 11 boxes of mineral water

(4), copywriting materials:

1), 311 registration forms and 311 raffle tickets;

2) 5111-11111 copies of leaflets (81% for pre-publicity distribution and 21% for site);

3), 111-211 event posters;

5). Movable board. A, activity information, special area, 5 yuan.

6), knowledge of product selling points, etc.

3. Advertising:

(1), TV newspaper: TV mobile subtitles.