The first stage: famous brand strategy development stage (1992 -2002)
Features: I only do pure catering hotel management, and I have explored and accumulated a lot of hotel management experience in the past ten years. At the same time, it completed the leap-forward development from Wendeng, my hometown, to Jinan, the provincial capital, realized the promotion of brand awareness, completed the first step of brand strategy, and laid a solid foundation for future development.
The second stage: the strategic development stage from quantitative change to qualitative change (2002 -2007)
Features: Nishi Haitai Group pays attention to the absorption and cultivation of outstanding management talents and establishes a professional management team, which not only improves the overall management level of the group, but also realizes a leap from quantitative change to qualitative change. At the same time, it has achieved a leap from Jinan, the provincial capital, to Beijing and achieved a qualitative leap in the capital.
The third stage: diversification strategy stage (2007 -20 1 1 year)
Features: from a single industry to multiple industries. From simple catering to comprehensive hotels, real estate, marine food processing, property management, landscape and other fields, we have achieved the goal of making the enterprise bigger and stronger in the shortest time and at the lowest cost, and achieved good economic and social benefits.
In the next few years, Nishi Haitai Group will always adhere to the corporate vision of "building a century-old Nishi and building a first-class brand", vigorously develop catering hotels, while maintaining the steady and rapid development of other industries, and truly form a strong industrial economic structure chain integrating production, supply and marketing, diversified agriculture, industry and commerce, integrated packaging and listing, and entering the capital market.