Market observation: the proportion of developers' self-sustaining properties has increased.
The successive introduction of national control policies has made many developers increase the share of commercial real estate development, and commercial complex has become the hottest word in the real estate industry in recent years. An obvious feature of developers' accelerating the development of commercial real estate is that the phenomenon and proportion of self-sustaining properties have begun to increase. Most of the advantageous shops in some large commercial complexes are left by developers and provided to some supermarket chains and brand flagship stores by lease.
The person in charge of a shop street project in the north of the city said: "After some investors buy shops, due to the lack of time, energy and channel resources, it not only leads to long-term vacancy or low-cost rental of shops, but also easily leads to vicious competition, which leads to difficulties in business form management, chaotic business layout and deadlock in operation. The core property is owned by the developer, which can ensure the quality of the whole commercial complex and the consistency of subsequent management. In the early stage, by unifying investment, integrating resources and planning business centers in advance, the distribution of business functions such as catering and shopping is reasonable, which is more conducive to driving the business atmosphere. In addition, the self-sustaining of the core property also has a positive effect on the value-added of the future property, and good operation can drive the substantial appreciation of the later property. "
Zhu Lin, general manager of Shaanxi Classic Real Estate Agency, said: "xi 'an has more than 40 commercial complexes, and each commercial complex basically has 10% to 30% self-sustaining properties. The self-sustaining part of Wanda Commercial is relatively mature. Self-sustaining commercial property is actually the development of developers to operators. Some self-sustaining properties owned by developers can avoid risks, enhance competitiveness, lead market development, obtain long-term profitable capital, and promote the healthy development of the whole real estate market to some extent. Some shops with large area and high amount are sold by rent, which ensures the normal capital chain of commercial complex in the operation process. " Rent-up business has driven the strong popularity of the whole business circle. "
The three golden rules of buying shops: the price of the downtown area
For investors, the higher the proportion of developers holding commercial properties, the better the development prospects and opportunities of this project, because developers will increase the intensity and cost of their own projects, whether in management or property services. Under this premise, how should property buyers choose shops with "backing"?
Zhu Lin suggested: "First of all, it depends on the business district. Only when the business circle is prosperous can the flow of people in the store reach a certain peak. Second, look at the location. If you buy a shop with composite real estate, the location is the focus of consideration; If you buy a shop in a commercial complex, the location and scale of the complex are very important. For example, shopping malls are not suitable for selling parts, and home squares cannot engage in educational consultation. Finally, the price. As long as the unit price of the shops purchased is 3 to 6 times that of the surrounding residential projects, it is reasonable and can be added; If it is a rented store, the total rent from 10 to 12 can offset the total sales price of the rented store, which is the most cost-effective and valuable investment method. "
(The above answers were published on 20 13-06-08. Please refer to the actual situation for the current purchase policy. )
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