What's the taste of tea? Anyone who has drunk Xi Tea knows that the better tea beverage made by Xi Tea lies in his innovation. It adds a layer of cheese to tea. This is something that has never been tried in a tea shop. The taste is dense and silky, which is different from that brewed in milk tea powder. This rich and unique taste has attracted many customers. The price of Xi tea is not low, but he also has reasons for his high price. It turns out that the milk tea in the tea shop is brewed by milk tea powder. But hi tea is brewed with new tea, that is, tea. Add fresh milk after brewing. These are all cost prices. The cheese milk cover that loves tea is also of high quality. So the cost price is not low. In addition, everyone can really eat the pulp of fruit tea. Quality assurance is also superior taste.
Xicha originated in Guangdong Province and is a tea shop in an alley called Riverside in Jiangmen, Guangdong Province. He used a cup of cheese tea to make many people like it, and of course there was a long queue at the door. Xicha was originally called "Imperial Tea". At that time, the name could not be registered as a trademark, so it was renamed "Hi Tea HEYTEA". After 20 15 registered its trademark, Xicha began its development. Up to now, Xicha has more than 800 stores in China. The founder of Xicha may be unexpected, not quite the same as the founders of Alibaba and Xiaomi. The founder of Xicha is a handsome young man born in 1990s. I want to introduce you to this handsome young man today.
The name of the founder of Xicha is Nie Yunchen. Nie Yunchen is not a rich second generation and has no special background. Is to make tea bigger and stronger by your own creativity. Nie Yunchen chose to start his own business. Of course, starting a business is also a high-risk thing. Be a boss if you do well and have your own property. If you can't do it well, all your previous investment will be in vain, and you may be heavily in debt in the future. Nie Yunchen graduated from a junior college. At that time, he was young and excited, and wanted him to make a career. His first venture after graduation was to open a mobile phone shop. At that time, the smart phone just came out, and his mobile phone shop helped others install software, brush machines, sell mobile phone accessories, repair mobile phones and so on, but because of his remote location, there was not much traffic and little profit. After earning the first bucket of gold, he felt that the mobile phone shop didn't realize his ambition much. He changed careers. He opened a milk tea shop with the money earned by the mobile phone shop. This shop is the predecessor of Xi tea, Imperial Tea.
At first, his business was not very good either. He will make his own milk tea and chat with customers, but the same milk tea shop as others has no characteristics and innovation. Customers buy milk tea from you today and will go somewhere else tomorrow. He began to study drinks and make a cup of milk tea with his own store characteristics. Later, he developed drinks such as cheese and milk caps. Attract customers and increase customer stickiness.
Xi cha doesn't want to join. Nie Yunchen attaches importance to his own brand. He loves his milk tea too much to let others make his own brand. Xicha has never joined, so if anyone sees the news of joining online, don't believe it. Nie Yunchen felt that joining was not a taste. He is worried that the franchise stores are not easy to manage and there is no way to convey his traditional tastes and ideas.
Xicha stores don't join, and Xicha also has branches. The purpose of opening a branch is to let more people drink hi-tea, so they don't have to endure the troubles of queuing. After Xicha became famous, many people lined up every day. Seeing this, Nie Yunchen started a branch trip, including more branches later. In order to change the trouble of queuing, Xicha cooperated with Tencent WeChat on 20 18 to launch the love tea applet, and began to place orders and pay bills online. You don't have to wait in line in the store all the time, you can make an appointment online. According to the order volume of the store, the applet will remind consumers through different color progress bars when placing orders, and guide consumers to place orders at the wrong peak; And the waiting time is estimated, which is convenient for consumers to arrange time flexibly.
Nie Yunchen changed his destiny through his own efforts. At the age of 29, he was worth more than 4 billion through his own efforts. Some people may say that his success has an element of luck. But his luck is also due to his efforts. He made great efforts to make his own brand of milk tea. Treat your own brand like your own children. Let others appreciate the delicious tea. Insist on being yourself, and persistence is victory.