Hibbs cheesecake is a restaurant chain brand focusing on cheesecake with new taste, headquartered in Wuhan. According to the taste needs and eating habits of modern young consumers, the traditional cake was improved and innovated, and cheese and cake were combined to create a delicate, delicious and creative cheese cake with sweet and soft taste and rich cheese flavor, which brought different enjoyment to customers. It also designs personalized packaging to enhance the brand identity. Hibbs cheesecake attaches great importance to the choice of ingredients. Imported cheese, high-quality flour, milk source, etc. It also incorporates Japanese baking technology to create a standardized production process. Every cake in the shop is baked by hand to ensure the flavor of the cake. It also innovatively introduced Explosicum cheesecake and other styles of cakes, which enriched the product line and maintained the brand advantage. Headquarters provides franchisees with standardized, full-output support for joining the whole store, provides guidance from store preparation, opening period to operation, solves various problems encountered, and enables franchisees to successfully launch franchise stores.