According to the conclusion of market research, the success of catering is inseparable from three major factors, namely: taste (accounting for 35%), design (accounting for 31%) and marketing (accounting for 35%).
today, I'm going to tell you about the 31% design, and let's gradually unveil her mystery. In the design, we divide her into eight blocks, namely: 1. Positioning of door head and gate, 2. Positioning of kitchen, 3. Positioning of bathroom, 4. Layout of aisle, 5. Layout of hall and box, 6. Positioning and function of cashier, 7. Importance of landscaping, 8.Vi design. Today, I will focus on the positioning of the door head and gate. Pay attention to us, and I will explain these eight contents to you one by one later. Without further ado, we officially enter today's theme.
first, the function and importance of the door head
1. The door head occupies a very grand stroke in the whole design. It is the first element to attract customers and the first image of a store, and it is the most important thing.
2. The door head bears the founder's idea of creation and a positioning of the product.
3. The design of the door head is closely related to the interior design, and the style inside and outside is consistent. In addition to the structure of the shape, the design of the door head is also inseparable from the lighting and advertising words.
Second, the basis of gate positioning
1. Geomantic omen. (There should be no obstacles in front of the gate, not to the crossroads, not to the west, especially to the northwest)
2. Passenger flow. (where there is a large flow of people, or the location of the entrance and exit of the community. )
3. Location. Where advertising is good, you can't choose a dead end. )
4. Coordination with the door head. (The gate and the gate head should not be separated, the style should be consistent, and the position can be centered or left and right, but it must be coordinated. )
5. The size of the gate should be combined with the area of the store. Wait ... Hunan Lanbo catering design and decoration