Plan, "计" meaning calculation, "划" meaning division, "plan" subordinate to the achievement of the goal and exists, ". Definition of "plan": a plan is the process of analyzing and calculating how to achieve a goal and breaking it down into sub-goals and conclusions. Here I bring you 2022 gas station work plan, I hope you like!

2022 gas station work plan 1

How to highlight their core competitiveness in the highly competitive, chaotic and disorderly refined oil retail market, open up the market, retain customers? How to face the changing market and customer preferences? How to carry out the new period of gas station marketing? I want to talk about my personal views on the operation of the gas station.

First, the main oil marketing

The refined oil retail market due to disorderly competition and the convergence of goods and services caused by the price war. The bad consequences of the competition to reduce prices make the gas station's profits are getting thinner and thinner. The customer's sensitivity to price is no less than the reaction to stock market fluctuations. In the face of such a situation we should be how to participate in the competition? I think it can be considered from the following aspects:

1, strengthen the market segmentation, seek professional benefits.

The market segmentation of the gas station is mainly fixed customers, scattered customers of two categories. The two types of customers constitute the main source of profit. However, the fierce competition makes the fixed customers become not fixed, scattered customers become more scattered. To ensure the profitability of the gas station, it becomes increasingly important to identify customers. Identifying and defining one's (local) target market, segmenting out customers and then pricing flexibly, and categorizing pricing into categories and varieties. At this stage, the pricing of cab spaces within the Concorde network is based on this. Tanggu station before the stage due to road construction and construction across the bridge, traffic flow decreased, sales fell, station managers and accountants pay close attention to the fixed customer this piece, the use of preferential, targeted credit sales and other means to tap customers, the results are remarkable.

Because of the specificity of the gas station industry, should play the industry advantages, seek professional benefits. If you know the physical and chemical indexes of the oil products you sell, and you know the price trends at home and abroad and the oil market information, it will bring great convenience to your sales. When Shell was expanding its market in Singapore, it launched 98# gasoline additives and colorants for some of its customers with higher requirements for oil power and gas station services, crowned them with the _O brand, and set up a special gasoline island, which formed a unique identification system for Shell's high-grade oils, and attracted a large number of "expert" customers who knew about oil products. When Shell was developing the Hungarian market, it aimed at local customers with higher levels of consumption to pursue quality and despise the characteristics of price changes, and kept the price firm and did not reduce it. Through more considerate and meticulous service, the price of oil was much higher than that of its competitors, and it still managed to win the customers' approval and favor.

2, pay attention to brand communication, shaping unique selling points.

In the past, the unified VI design of Concordia Petroleum was a great success. However, after the VI image of Sinopec and PetroChina came up, the beautiful point of Concordia was darkened and trapped in a red circle. The dilapidated appearance of the station has made many gas stations in Concord unable to emphasize the brand personality of Concord in the competition. In contrast, in Tianjin, where Tanggu station is located, Shell's image and selling point strategy has been successful. Shell acquired 10 gas stations in Tianjin, and the volume of gasoline has increased by 2-3 times on average, with a maximum of 34 times. Although the source and retail price of oil products are the same, the innovative branding sense is refreshing: domestic 93# diesel is labeled as "Super Strength 93" and domestic diesel is labeled as "Super Sharp Diesel". The difference of one word sets up a remarkable brand character. In my SWOT analysis of Tanggu Station, I have listed the image and equipment of Concordia as the competitive advantage, which I think will be highlighted after the station is painted in Tanggu Station. On the other hand, we should try our best to avoid the convergence of customers' feelings, and strengthen the publicity to customers in the operation, always emphasize the service quality of Xiehe beyond the general, spread the service concept of Xiehe, so that customers can have a sense of difference, and make it different from Sinopec and PetroChina.

3. Carve out the service carefully and strive for zero defects

Gas stations should never underestimate the quality of consumers, and should not try to cheat the customers by any chance. In the process of operation, the customer should be regarded as God, to provide them with convenient, fast service, so that they can rest assured, comfortable, and improve their satisfaction. Specifically to the service of gasoline, we must strictly implement the service specification, so that the gasoline service programmed to stand, guide, open the door, greetings, open the cover, gas, cover cover, settlement, invoicing, send customers without defects, and make every effort to create a complete service system.

4, improve the quality of staff, seeking knowledge to win.

The gas station staff as a bridge of communication and contact between the enterprise and the customer, whether there is enough knowledge level and adaptive comprehensive quality for customers to solve the problem, but also related to the development of the gas station. In practice, we should devote ourselves to establishing a learning organization and improving the cultural qualities and skills of our employees. For example, we should cultivate the hands-on ability and innovation ability of the fueling staff, so that they can do a good job in maintaining the fueling equipment while carrying out the fueling work. In addition to mastering the use of measuring instruments and metering detection, they master the metering expertise of various types of automobile fuel tanks and tanker trucks. The refueling clerk can directly resolve metering disputes, while mastering the knowledge of automotive lubricants, the production process and characteristics of lubricant products. As most of the Tanggu station are new employees, the knowledge of lubricants is limited, I have targeted the staff to lubricant knowledge and promotional techniques to explain, this move to the station lubricant sales to promote greater. In order to cooperate with the network lubricant promotional activities, I am starting to prepare lubricant knowledge and sales lesson plan, the staff to carry out systematic and comprehensive training.

5, coordination of external relations, tracking back to the customer.

Concordia gas station external relationship involves many government departments, the relationship is complex, usually should visit the relevant units, using a variety of means to rationalize the relationship. For fixed customers, we should collect more opinions and suggestions, and visit customers regularly or irregularly to understand their movements and intentions and keep them.

Second, a variety of business

In foreign countries, a variety of business sales have accounted for a considerable proportion of the turnover of the gas station (Germany accounted for more than % 70), it is a very good profit growth point. The scope of multiple operations can involve many aspects, in addition to gas stations - convenience stores - fast food - car wash - leisure services, foreign countries even appear to the oil retail network into a gas station as the base for the online logistics and distribution centers, as well as in the gasoline dispenser equipped with network terminals to provide entertainment, tourism, transportation, business information and services. There are also network terminals on gasoline pumps to provide information on entertainment, tourism, transportation and business services. Some of these services are free of charge. The purpose of providing these services is to allow customers to stay in the gas station during this effective marketing time to promote the sale of non-main oil products.

These advanced marketing concepts provide a reference direction for the development of multiple operations at gas stations. However, at this stage, due to national policies and the limitations of Concordia gas stations themselves, it is difficult to provide better services other than convenience stores. Depending on the situation of each station, it can be emphasized. For city stations, they adopt the form of gas station-convenience store, with the selection of products mainly focusing on daily consumer goods such as cigarettes and beverages, targeting cab drivers and young people with higher income. The Tanggu station is more of a city station, selling mostly cigarettes and drinks. Considering the group of oil card customers, the appropriate choice of some of the upscale goods in favor of the daily household, such as microwave ovens, rice cookers, etc., the target customers are not only drivers, but drivers behind the family.

The above is my very immature view of gas station marketing. There is no practical test of the point of view is tantamount to talk on paper, I hope and colleagues to discuss and exchange, *** with the improvement .

2022 gas station work plan2

With the rapid expansion of my company's retail network, accelerate the process of gas station "up to the standard star", combined with the Beijing sales branch to carry out the "retail management year" and "three years of"

With the rapid expansion of the retail network, speed up the gas station In conjunction with the "Year of Retail Management" and "Three Guarantees, Two Goods and One Satisfaction" activities carried out by Beijing Sales Branch, on the premise of further improving the overall image level and service level of gas stations, improving the quality of the staff themselves, improving the overall image of PetroChina, and promoting the company's harmonious, rapid and stable development, it has been decided by the company's leadership and the leadership of the management area that the year of ___ is to Further implementation of the main work of training management, with the company issued the "Interim Measures for Employee Skill Level Assessment", combined with the actual situation of the area, targeted training management, and effectively achieve fairness, openness, objectivity and comprehensiveness, the principle of timely feedback, reflecting the staff's personal values, and to promote the development of individuals and enterprises, the specific work arrangements are as follows:

a. The manager of the gas station, Measuring staff, accounting staff, refueling staff to carry out cyclic training, the implementation of the station manager to take the lead system, mainly to learn the spirit of enterprise and cultural concepts, familiar with the enterprise's rules and regulations for the main, a more in-depth and thorough understanding of the "Management Standards for Gasoline Service Stations", to enhance the staff's loyalty to the enterprise.

Second, the operating skills of each position for professional training, especially new employees, more emphasis on safety awareness, in the company's first level of training on the basis of the second level of training in the management area, the old employees on the job for a more professional, more detailed training, driven by the old staff to the new staff, *** with the efforts, the formation of a good learning atmosphere, fully reflecting the company's "Family, school, stage, field of play" this cultural concept; the training direction of each position is tentatively as follows:

1, in the positions of the operating skills training, first of all, the positions of the personnel to carry out safety education and training, including: firefighting, anti-snatching, anti-theft, public security, cash, work-at-height, electricity safety, special circumstances Drill and professional knowledge of oil products and the relevant content of the "Gas Station Management Code". More detailed and targeted training and assessment for station managers and safety officers, supervised and implemented by the director of the management area and assisted by safety officers.

2, the station manager's practical ability to train the main direction of the code of ethics, marketing skills, team building skills, customer communication skills and gas station employees need to master the various operational skills.

3, the main task of the practical training of the accountant is the code of ethics, cashier six steps, counterfeit currency recognition, computer operation, account processing ability and gasoline operator practical assessment content.

4, the main direction of the metrologist training is the code of ethics, receiving and unloading oil operations, metering operations, computer operations and the assessment of the actual operation of the fuel dispenser content, to be familiar with and master the various safety rules and regulations, with the station manager to do a good job of the safety supervision of the gas station, under the direction of the leadership of the security administrator to assist in the training of the station by station and person by person, the regular assessment, and the assessment of the information in a timely manner Feedback to the district leadership, timely rectification and implementation.

5, the training of gasoline staff training is the main training direction is refueling thirteen steps, service etiquette, code of ethics, the ability to deal with on-site events and the ability to communicate with customers, to be trained station by station to set up a typical, so that the other employees to visit and learn, and urge employees to be positive.

For the above mentioned safety knowledge and practical skills training should be in the area under the command of the leadership of the command and the cooperation of colleagues in various positions, station by station to implement the centralized assessment, the results of the assessment in a timely and accurate feedback to the leadership, so that the leadership to make reasonable rectification measures, and more conducive to the next step in the development of the training work; and at the same time through the assessment of the comprehensive assessment of the staff to set up a typical, organize other employees to visit and learn. Set up a typical, organize other employees to visit and learn, stimulate the maximum potential of employees, and strive to do their jobs best.

Third, ___ year is approaching, Beijing as the host of the Olympic Games, a deeper step in the international development of the pace, especially our PetroChina Beijing gas station as a window unit for the world, which requires us to continue to strengthen the quality of their own staff training, in particular, the improvement of the basic skills of English. According to the actual situation of my area, the training of specific measures are tentatively as follows:

1, from each station to select an employee, mainly to the "gas station employees daily English conversation manual" as the main, without affecting the work of the case, choose a fixed time, centralized organization of the training, focusing on listening and speaking ability to improve at the same time combined with their own specialties, professional counseling.

2, selected by each station to train the staff of this station, the development of tasks, regular spot checks, the implementation of accurate and timely understanding.

3, the staff of each station regular assessment, timely feedback to the leadership, and the assessment results as an important basis for staff skills assessment. On the basis of continuous improvement and implementation efforts, we strive to create our own characteristics in this area, and add color to the service image of Beijing Company.

4, in the director of the district under the leadership of the gradual establishment of a sound training management files, a comprehensive and thorough understanding of the progress of each employee's learning, for each employee to establish a personal file, record the whole process of training, and strive to do meticulous, thoughtful; at the same time, but also the establishment of staff training training table, record the results of the assessment, the selection of the quarterly station manager, the accounting staff, metering staff, refueling staff, one each as "management area", "the management area" and "the management area". Each quarter, the station manager, accountant, metrologist, refueling staff as a "management area of excellent students" to stimulate the positive momentum of learning between employees to do "no I have, I have my own excellent, excellent I fine, fine I change" approach to the work of the work, and more efforts to carry out the work of the positions.

5, in the training of employees at the same time, but also continuous self-renewal, self-improvement, and staff *** with the learning, *** with progress, to assist the director to complete the company's tasks and indicators, and strive to do the best.

The above is my initial plan for the management of the three training management, there is still to be improved and improved.

2022 gas station work plan 3

A light oil sales and IC card ratio

Looking back at last year, through the efforts of all our station staff, the station is gradually embarking on a formal, benign development of the road. 20__ November 10, due to the realization of the Shanghai "national four" since the beginning. Since November 10, 20__, due to the realization of the "National IV" standard in Shanghai, the sales volume of the gas station has increased greatly. In 20__, the north station of Hangpu Expressway sold 16,642 tons of light oil, and the south station of Hangpu Expressway sold 9,245 tons of light oil, and each of the non-oil products sold 45,000 yuan. This year, the company issued a target of 17,000 tons of North Station, South Station for 9300 tons of non-oil products, North and South Station target for 50,000 yuan.

As of the beginning of this month, the sales volume of the North Station was 2607 tons, completing 15.33% of the annual target, and the sales volume of the South Station was 1567 tons, completing 16.85% of the target. This year's oil and gas transformation will have a certain impact on the station's sales, but according to the North and South Station in January sales of 1500 tons and 900 tons, if there are no special circumstances, it is expected that by the end of this year, both North and South Station can successfully complete the target.

This station will continue to strengthen the market development efforts, and actively develop new customers, the use of the station's price advantage, and strive to improve sales.

IC card spending ratio

Since January 1, 20__ to March 1:

North station IC card *** consumption of 64,222.61 yuan, accounting for a total of (17,504,594.89) 30.39%, the reason is that the vast majority of the North Station sales volume consists of diesel fuel sales, and diesel truck drivers are generally large amounts of money, spending Most of them are cash, so the IC card holding rate is low.

South station IC card *** consumption of 410,4119.02 yuan, accounting for 30.39% of the total (1,350,4265.31), the proportion of the South station card is relatively high because gasoline car refueling more, and private car customers IC card holders larger.

Increase the ratio of card consumption, mainly from the following aspects:

1, must do a good job of IC card publicity, posters, leaflets and other measures. Let the user understand the use of gas card not only can be in the national stored value gas, but also has a limited amount of oil refueling, limited varieties of gas, limited number of gas and many other functions, gas card is equal to a do not pay the vehicle administrator

2, I hope the company to carry out the gas card business at this site, and carry out the card to send a gift of the marketing activities, to further promote the rate of the card holders gas card.

3, amplify the role of the fuel card, improve the fuel card utilization, such as the use of IC card to buy lubricants, pay traffic fines and so on.

Second, non-oil indicators

High-speed station of non-oil sales mainly depends on the fuel treasure, this year, the company's target for the North Station gasoline 600 bottles, 500 bottles of diesel; gasoline 1,000 bottles, 300 bottles of diesel fuel, an average of 50 bottles of gasoline per month in the North Station, 42 bottles of diesel fuel. South station gasoline 83 bottles, diesel 25 bottles.

January-February this year, the North Station fuel sales of 53 bottles of diesel, 116 bottles of gasoline. South station sales of diesel 18 bottles, gasoline 157 bottles. From the above data, gasoline fuel treasure north and south stations can be successfully completed, but the diesel fuel treasure from the target there is still a gap, this year the station will focus on diesel fuel treasure to promote, so that every car can skillful marketing, vigorously publicize the role of fuel treasure. High-speed station's current gross margin of 50.41%, continue to increase sales of fuel treasure, thereby increasing the gross margin of the station.

Third, the hardware problem

This station due to the station's high rate of equipment use, equipment is prone to failure, especially in the South Station, the station's newly installed gasoline dispenser has repeatedly failed. North and South Station gasoline dispensers have a certain degree of leakage of a number of meters. All of the above equipment has been timely and maintenance party contact, waiting for the near future maintenance.

South station dining table is damaged, the north station unloading area mobile door is also damaged, the north and south station after the rain ground water is more serious hope that the company to give repair.

Fourth, the internal management

This year, the station according to the management needs, in accordance with the latest Sinopec standardized management standards for gas stations to "enhance the strengthening of gas station service management rules" as the basis for combining the need for a mystery shopper visit system, and learn from the advanced experience of other gas stations, to further improve the station's The assessment system.

Problems: health details are not enough in place, last month, the South Station assessment, found that there are health dead ends. Accounts record items have omissions. Employee safety awareness needs to be improved.

In response to the above problems: the station will refine the gas station health management system, clear responsibility for the object, do a good job of rewards and punishments, careful treatment of the omission of the ledger, and do a good job of reviewing the station ledger. Strengthen the station staff's safety training and emergency plan drills. Thus improving the management level of the gas station.

V. Mystery shopper inspection

Last year, the mystery shopper inspection of the North and South stations are better, this year's station in January, February have successfully passed the mystery shopper inspection, for the station to make a good start. This year's goal: continue to maintain the current level and strive to improve.

2022 gas station work plan 4

Gas station work is the terminal work to serve customers. As a member of the gas station, in order to do the work of my station, we must strictly require themselves to work seriously, and prohibit any one of the dangerous affairs. For this reason, the gas station annual work plan in all the details of the work has become all we can not ignore.

(a) Improve the staff's understanding of fire safety, to ensure the fire safety of the gas station.

Safety is also the most important issue in the 20__ year work plan, because our goods - petroleum products have special characteristics (flammable, explosive, etc.) determines the focus of the management of the gas station - safety management. In other words, fire safety is an eternal theme in the management of gas stations, and is the fundamental guarantee for the normal operation of gas stations. Therefore, in the daily work must adhere to the "safety first" principle.

It should be said that most of our gas station employees have gone through the pre-service fire safety business training, in the ideological understanding of the concept of fire safety, but also need to improve the management of the system, in the organization of the gas station safety activities, can be combined with the characteristics of the different periods or seasons, and timely communication and implementation of the higher leadership and the relevant departments and departments of the relevant departments of the different periods of the safety indicators, the spirit of the content, the use of safety activities to strengthen the safety of the workers, Content, the use of safety activities to strengthen the staff to extinguish the training and handling of emergencies pre-surveillance drills, in order to improve the staff to extinguish the incipient fire and the ability to deal with emergencies, and so on. Only all employees from the ideological awareness of the importance of doing a good job of gas station safety work, in order to make the system, the measures implemented in practice. We must know that the safety of the gas station is not a point, a surface, is not a period of time and the safety of a person can afford, but to rely on the whole staff, all-weather, all-round, the whole process of safety, so that every employee knows that "security for a hundred days of work, the fire is an empty, safe and effective" reasoning, in short, only In short, only fundamentally ensure the safety of the gas station without incident, in order to promote the smooth progress of the work of the gas station.

(2) play the "window" role, improve the corporate image

gas station as a business terminal link service window, it is directly facing the community to create a spiritual civilization, material civilization, an important front position. How to play the "window" image role, to achieve safety first, standardized service, orderly management, management, is the station manager, but also every employee is obliged to responsibility, because in the socialist market economy, the survival and development of enterprises, not only depends on advanced science and technology, modern management tools, but also, also lies in the The full play of the labor potential and creative skills of all employees of the enterprise, as well as the ideological concepts, mental state, cultural qualities and social psychology with the appropriate continuous updating. Future market competition, is by no means pure product quality, price competition, but also corporate brand, corporate image and other intangible assets competition. As a result, the comprehensive quality of the staff is more important, how to improve the overall quality of staff and meet the challenges, is the station manager should consider the important issue.

(C) to strengthen the standardization of management, provide quality service, improve economic efficiency

As a sales company, its ultimate goal is to improve economic efficiency, the pursuit of maximum profit, enhance market competitiveness. Under the premise of ensuring safety, as the terminal organization of the sales enterprise - gas station, the station manager, shouldering the dual task of marketing and station management of oil products, is the first person responsible for marketing and management, its success or failure not only directly affects the overall image of the company and the realization of the company's sales of the established goals, at the same time, but also affects the staff's The company is the first person responsible for marketing and management.

Improvement of economic efficiency not only depends on the increase in sales, but also depends on the degree of management in place. As a station manager first of all to carry out scientific, standardized management, only through standardized management to create a good environment, shape a good image, to provide quality service, to create a safe, comfortable, clean, warm environment for customers to buy oil. Secondly, because the gas station is the terminal link in the customer service, that is to say, who ultimately win the customer, who possesses the market; who possesses the market, who has the economic benefits. So, how to lock old customers, usher in new customers? I think, as long as the work by example, to treat every customer (including employees) with sincerity ...... In other words, I will lead (next page 21) (continued from page 24) employees to learn to use the shortest possible time to give customers the most satisfactory service. Again, in the eye-catching location of the gas station, to the community to make some necessary commitments and some convenient service facilities, etc., which is also one of the effective ways to win customers.

(D) to strengthen the measurement of management, and strive to reduce oil consumption

In view of the company's several stations in the disk of the actual situation, the oil deficit, is a problem that can not be ignored. As a commodity distribution unit, as long as it is from its commodity - oil products sent and received on the source to strengthen management, then, the deficit will be reduced to a minimum. To adhere to the tanker truck unloading of oil before the measurement, oil verification, to do the daily measurement, accounting, while combining the actual situation, regular calibration of the accuracy of the gasoline dispenser (especially my company's South Gate Station, because it is the main users are motorcycles, handicapped vehicles, small three-wheeled, etc.). When calibrating the accuracy of gasoline dispensers, it is necessary to take into account the method of dispensing, quantity, frequency and other factors. In short, to strengthen the measurement of management, clear measurement of the responsibilities of the staff, the establishment of measurement and analysis of the account, to ensure that the company's oil products do not provide a reliable scientific basis.

The above is the annual work plan of all the arrangements. Finally, I think: a station is a collective, and the station manager is only one of the members, the ability is limited, it is important to rely on all employees *** with efforts, *** with pioneering, in order to complete the final goal.

2022 gas station work plan 5

This year, the company strengthened the number of gas station quality management, service to Wugui Mountain gas close to open gas to send tissue paper activities, at the same time regulate the quality of staff, grasp the safety, grasp the sales.

Into 20__, in the company to provide a number of quality assurance on the basis of active participation in the development of the market, by all means to tap the potential customers to expand the market. In the busy period, we visited each harvester fleet, to do all the harvesters to my station to add diesel. Weihong Building Material Processing Factory in Wencun Industrial Zone also maintains a cooperative relationship with our station. The high quality of oil provided by the company and the excellent service of the station are important conditions to attract customers.

I station to ensure safe production at the same time, the staff of the security ideological education, to strengthen the sense of responsibility for staff safety, safety is the first, the first is to be safe, to strengthen staff safety training. Do employees understand safety, learn safety, and then I want to safety, the implementation of the post responsibility system, strengthen the post practice, do strengthen management. Familiar with the post ban, to eliminate all kinds of accidents, strengthen a variety of plans and drills, to do all the hidden dangers of insecurity dealt with in the bud. In this year's work, we always do the following:

1, adhere to the leadership on duty system. By the station manager every day to do every day to the post, supervision is responsible for dealing with the day's safety, sales, health, refined oil such as the library and other work, the cash, the bills for strict audit management. On duty personnel can not smoke in the work, can not be unauthorized leave the duty, the end of the shift for the handover procedures, before leaving.

2, organize a weekly safety inspection, the implementation of remedial measures to ensure that the station security, sales unimpeded.

3, the implementation of safety work to each working day, the operation of the site of the safety management, equipment, facilities, safety management and safety inspections to do "prevention-oriented, prevention and elimination of combinations", so that the safety of work to achieve the desired purpose.

4, grasping the station appearance management, do a good job of staff thinking Environmental health is a constant work, the practice of my station is every morning before the shift handover to the health of the handover, by the shift staff on the health of the inspection and acceptance, found that the problem is solved on the spot.

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