In recent years, some "network celebrity" products have attracted people's attention with their hot-selling images. In the commercial streets of famous cities in China, there are often long queues of customers in front of restaurants or clothing stores. On the Internet, there are tens of thousands of consumer comments and posts about some products, all of which are well received. But some people think that the products recommended by online celebrities are useless.

Routine 1: Brush "Like" online and hire people offline. Mr. Wu, who used to specialize in the "online celebrity" shop push business, told reporters that most consumer evaluations can be faked, and this kind of fake business has formed a considerable scale. ? It is understood that people who go to various e-commerce platforms to evaluate the consumer experience are divided into "amateurs" and "talents". The former has a weak voice and can only "be a strong venue", with about 2-5 yuan per person. The latter's evaluation lies in "great appeal" and "one sentence is worth ten thousand sentences". Specific standards are: consumption evaluation, experience, etc. They are all more than 100 words, with more than three pictures, 50 yuan/article with level 4 talent, 60 yuan/article with level 5 talent, 80 yuan/article with level 6 talent, and 20 yuan/article with level 7 talent.

Routine 2: fictional honor, self-promotion. According to the reporter's verification, the so-called "3 15 anti-counterfeiting and fidelity honor mark" and "anti-counterfeiting and fidelity consumer alliance unit" of Mazibao brand come from the anti-counterfeiting working committee under a non-governmental organization named China Consumer Protection Foundation. Liu Feng, Deputy Secretary-General of the Foundation, said that the Foundation did not authorize Mazibao brand to use the relevant logo, and the logo only paid a certain amount of quality dispute compensation deposit to the Foundation on behalf of the merchants, without any proof related to product quality.

Routine 3: Synthetic photos, false show off wealth. The reporter found that a large number of protagonists who advertised "get rich quickly" often lacked names and surnames and could not be found. In addition, most of the photos in the "Xiti Garage" series are computer-generated "fakes". ? The reporter found on the Internet that there is a business that specially modifies composite photos for WeChat business. In a shop with a monthly turnover of over 10,000 yuan, the reporter spent 50 yuan to easily get a photo of a "Western-style luxury car". In addition, there are shops that can make realistic transfer records.

Many experts say that the quality of many "Internet celebrities" products is worrying because they are not produced by regular manufacturers and lack formal production processes and inspections.