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Starbucks' success in the catering industry really depends not on how good the coffee tastes, but on selling things.

Insomnia, a word that young people often talk about, sometimes we think it is mainly caused by bad stress and living habits, but it is also related to our diet. For example, when I was a child, my father told me: Children should not drink tea at night, they will not be able to sleep!

As you all know when you grow up, drinking coffee can wake you up, but you can't drink it at dusk and night, because caffeine will easily make you insomnia, so it can be seen whether insomnia has something to do with diet, and it is really advisable to drink less tea and coffee at night.

above freshly ground coffee, everyone talks about freshly ground coffee. For many people nowadays, Nestle coffee is not freshly ground coffee, but Starbucks American coffee and caramel macchiato are considered freshly ground coffee, which is very surprising, but it is also true when you think about it, and there are indeed enough Starbucks coffee shops now.

This is like the standard of coffee industry, which can be said to be very successful; That's the problem. Why is Starbucks coffee so successful in the daily diet? It seems that Starbucks is particularly "popular" in any country.

I remember when I was a child, my friend said: Starbucks coffee is the king of cost performance. The freshly ground coffee is American coffee, and its taste is really delicious! Here I understand two information contents:

One is that "cost-effective" shows the price of Starbucks, and talking about the word "cost-effective" means that its price is not cheap; Secondly, Starbucks firmly believes that there will be similar situations around you, that is, there are always a few people who are very enthusiastic about Starbucks, and the most common drink is what they call American coffee.

This is very interesting, because I haven't felt anything unique about Starbucks coffee after drinking it several times. I can't say it tastes bad, but it's not to the extent that so many people, especially young people, office workers and even successful people, can't put it down?

With this situation, every time I go to Starbucks, I will pay more attention, pay attention to the natural environment in the store, pay attention to the mentality of the waiters, and pay attention to the people drinking coffee here. From this, I realized a word: culture and art!

In the past, Starbucks didn't sell the taste of coffee, and it didn't sell the grade of coffee. Instead, it sold "culture and art", a different atmosphere that you can feel after coming, but it's hard to express in words.

Culture and art can be reflected in catering and daily life. Starbucks coffee presents a legal environment with an atmosphere. No matter whether you come here to read a book, chat with friends or talk about work, the atmosphere here is quite correct.

and this is a kind of atmosphere of life and culture. Starbucks sells this kind of coffee. Whether coffee tastes good or not, as long as we don't taste bad, you should get used to this kind of atmosphere next time and integrate into these so-called culture and arts!