The catering industry is not easy to do, especially the private catering industry. Twenty years ago, "Jing Ya" was a small steamed stuffed bun shop in Weihai, Shandong. Why did it become a famous catering group with a good reputation in Beijing? The success of "Jing Ya" includes persistence in dreams, innovation in mechanism and unique understanding of corporate culture ... This book is full of stories, philosophy, illustrations and simple writing. The humorous cartoons in the book make people laugh, the real stories make people move, and the profound philosophy makes people save. How do hotels overcome the difficulties of less tourists and no income? How can the catering industry continue to innovate? Why is a plate of jiaozi worth 6,543,800 yuan? Why are employees loyal to Jing Ya? The book gives the answers one by one: because the management of "Jing Ya" is full of wisdom, the culture of "Jing Ya" is full of humanity. After reading this book, readers can not only learn a lot of business warfare skills from cases, but also wash away the dust from their hearts with stories full of true feelings. The success of "Jing Ya" comes from struggle, and the ups and downs of struggle are condensed into "Jing Ya's management story and philosophy".