Nowadays, there are more and more categories in the catering industry. Bosses are all taking the route of chain stores and brand stores, and more and more brands favored by capital are sprinting to the capital market. There are fewer and fewer single shops and lovers' shops, and it is more and more difficult to survive. Couples in fast food restaurants, noodle restaurants, snack bars and small shops have higher survival rates. However, when we go shopping, I wonder if we have noticed that there are more hot pots and barbecue shops in various chain restaurants, while there are relatively few other food chain stores.

These two categories have many advantages and characteristics that other foods do not have. First of all, there are several similarities between a hot pot restaurant and a barbecue restaurant.

1, the market is mature and well known, and everyone can consume it, without strangeness and consumption barriers. There is no need to train consumers and reduce the promotion cost.

2, wide coverage, no regional differences, no ethnic differences, no gender differences, all provinces in the country are acceptable. No, people of all ages realize that it can be consumed.

3, easy to standardize, easy to operate and copy, independent of the chef team, not biased towards people, easier to open stores and expand, and build brands.

4, the gross profit of the industry is large, the per capita customer price of consumers is considerable, there are fewer operators and workers, and the requirements for the kitchen are low, the requirements for preparing vegetables and reserves are low, and the equipment investment is low.

5. There are many kinds of rice, such as hot pot, fish hot pot, Chaoshan hot pot, Sichuan hot pot, string hot pot, Hong Kong hot pot and so on. Barbecue has become more and more abundant in recent years.

6, hot pot, barbecue, these two kinds of rice belong to the category of high-frequency consumer goods, but also bring their own party, social, entertainment attributes, which other rice can not do.

These two categories have said so many advantages. Let's talk about the similarities and differences between these two categories first. The disadvantage is that both have obvious off-season, one is spring and summer, the other is autumn and winter, and the off-season is very obvious.

Although the off-season is very obvious, these two food and beverage categories are still the most popular among investors and shopkeepers. After all, the benefits brought by these two catering categories are incomparable and beyond all other catering categories, so it is no exaggeration to say that these two categories are the shoulders of the catering industry.

If you were a catering boss, which catering category would you choose? ...