Current location - Recipe Complete Network - Catering training - What are the components of product copy?
What are the components of product copy?
Product copy is the written content to promote product sales and convey product value. It usually consists of the following components:

Title: The title of the product copy is the first element to attract readers' attention, which should be concise, attractive and accurately summarize the core selling points of the product.

Subtitle: Subtitle is a further explanation or supplement to the main title, which can be used to highlight the characteristics, advantages or problems of products and increase readers' interest.

Main content: The main content is the core part of the product copy, which is used to describe the characteristics, functions, advantages and solutions of the product in detail. The content should be concise and easy to understand, highlighting the value of the product and the difference with competitors.

Call to action: Call to action is the last part of product copy, which aims to guide readers to take specific actions, such as buying products, registering accounts and learning more information. The call to action should be concise and give specific guidance or encouragement.