The activity takes Yuexiu Red Cultural Attractions as the node, Yuexiu Cultural Cloud Platform as the online and offline interaction, and it is displayed in three sections: non-legacy culture, tourism culture and food culture.

0 1, non-legacy culture

The event will invite non-legacy handicrafts from all walks of life and prepackaged foods projects to display their products, so that the public can better get close to all kinds of exquisite traditional non-legacy skills.

Venue: Xihu Road Square

Units involved:

Guangzhou Clothing Production Skills (Provincial Intangible Cultural Heritage)

Guangzhou costume making skill is one of Lingnan embroidery costumes, and it was selected into the third batch of provincial intangible cultural heritage list in 2009. It has a complex process, a long production time, a combination of Cantonese embroidery art and local characteristics, rich patterns, exquisite patterns, full composition, strong decoration and strong contrast, and is very popular in Cantonese opera circles.

Guangzhou Pastry Printing Technology (Provincial Intangible Cultural Heritage)

Guangzhou cake printing, also known as "cake mold", is the main tool for making traditional Cantonese cakes such as Cantonese moon cakes, almond cakes and Longfeng cakes, and has a long history. Guangzhou cake printing technology not only witnessed the development and evolution of Guangzhou woodcarving, Guangfu folk festivals, Cantonese cake eating and Guangfu tea drinking customs, but also highlighted the uniqueness of Lingnan food culture, which is an important part of "Eating in Guangzhou".

Foshan Ceramics (National Intangible Cultural Heritage)

Shiwan pottery is a traditional folk pottery-making skill in Foshan, Guangdong Province, with a long history. It first appeared in the Eastern Han Dynasty and reached its peak in the Song Dynasty. After the founding of New China, the manufacturing level and artistic level of Shiwan pottery have been greatly improved. In 2006, Shiwan pottery sculpture was approved by the State Council to be included in the first batch of national intangible cultural heritage list.

Zhaoqing Duanyan Craft (National Intangible Heritage)

Guangdong inkstone is one of the four famous inkstones in China, which is as famous as Yan Tao in Gansu, She Yan in Anhui and Chengni inkstone in Shaanxi. It was produced in Duanzhou in the early Tang Dynasty (now Duan Xi, the eastern suburb of Zhaoqing City, Guangdong Province), hence the name Duanyan, with a history of 1300 years. Among the four famous inkstones produced in China, Guangdong Duanyan is the most famous.

02. Tourism culture

The Tourism Cultural Zone will focus on promoting the tourist routes and scenic spots in Greater Bay Area, and display and introduce the special products and local culture of relevant scenic spots.

Venue: Xihu Road

Units involved:

Xiang Ying ecological garden

Xiang Ying Ecological Park is located at the foot of Lingyun Mountain, Gaoming District, Foshan City, which is known as Jiuzhaigou in the Pearl River Delta. It is a comprehensive tourism service enterprise and agricultural eco-tourism service scenic spot with Lingnan characteristics, which integrates agricultural eco-landscape tourism popular science education, Chinese folk customs, artistic creativity, martial arts competition, party expansion, festival planning and leisure and health preservation.

Zhuhai haiquanwan resort

Zhuhai Haiquanwan Resort is the first "National Demonstration Zone for Tourism and Leisure Vacation" awarded by the National Tourism Administration. The resort consists of eight parts: Ocean Hot Springs, Haiquanwan Hotel, Mysterious Island, Fisherman's Wharf, theatre of dreams, Health Check-up Center, Outward Bound Training Camp and Sports Club (including golf training ground). It is the most comprehensive large-scale tourist and leisure resort in China.

Red Yuexiu Tour

Recommend Yuexiu red scenic spots and ancient city culture through tourism games, as well as the new development and achievements of Yuexiu District. Combining local tourist routes with outdoor decryption games with red themes has become an interesting and interactive tourism display and game experience. The first group of participants on the first day can also participate in the "starting group" ceremony.

03, food culture

According to the requirements of epidemic prevention and control, the event site will focus on the sales of prepackaged foods and drinks, and it is planned to invite Guangzhou traditional catering brands, time-honored food brands and local specialty beverage brands to reflect the purest Guangfu food culture.

Venue: Bai Guang Xin Yi Square

Expected participating unit

Diandude

Diandude originated from 1933 and developed from a small teahouse into a landmark local teahouse in Guangzhou. It has won many titles such as "National Five Diamond Hotel", "China Cantonese Cuisine Cultural Representative Store" and "Guangdong Landmark Catering Enterprise" and is in a leading position in Guangzhou Teahouses.

Guangdong Jiujiang beer co., ltd

Guangdong Jiujiang Winery Co., Ltd. was established in 1952, and consists of twelve small private workshops in Jiujiang Town. It is famous for mainly producing Jiujiang double steamed wine. The company inherited and carried forward the local brewing technology for nearly 200 years, which increased the annual output of liquor from dozens of tons to nearly 50 thousand tons at present. It has become the largest national second-class enterprise in China and the largest liquor enterprise in Guangdong Province, and its liquor export volume ranks first in the country for a long time.

Guangzhou Baiyun shanxingqun pharmacy

Guangzhou Baiyun Mountain Xingqun Pharmaceutical Co., Ltd. is one of the backbone enterprises of Guangzhou Pharmaceutical Co., Ltd., a listed company of Guangzhou Pharmaceutical Group. After more than half a century of continuous innovation and development, the company has now developed into a "Chinese time-honored brand" pharmaceutical enterprise with four major dosage forms: capsules, tincture syrup, medicinal oil and granules.

Yuexiu has many highlights in this activity! In addition to the above recommended activities, a small stage will be specially installed in Baiguang Xinyi Square to launch Unicom's new 5G+ smart retail products, and Cantonese cuisine masters will be arranged to interact on the spot, online and offline, and neighbors can also play games to win prizes! There will also be a mobile dining car at the event site to provide all kinds of drinks and convenient snacks for the public to eat, drink and have fun together!