What is an industry? What is an industry? What is a profession? Industry refers to the product of the continuous development of social division of labor and productivity. In China, industries are divided into three categories, namely agriculture, industry and service industry, commonly known as primary industry, secondary industry and tertiary industry. I won't say much about their respective subdivisions here, and those who are interested can check online;
Industry refers to the specific needs attached to people's lives, that is, around people's market needs such as food, clothing, use and transportation;
Occupation refers to the same form of work.
Anyone who has studied philosophy knows that content determines form, that is, industry determines occupation; Only when there is social demand can there be an industry, and only when there is an industry can there be a career; People's professional feelings can only be attached to the content, but not to the form, so people's career direction depends on emotional support, that is, on your choice of industry direction.
Understand the above concepts, we will understand that industries and industries are created around people's needs, and only then can we have a career.
1. What psychology has this epidemic changed? Based on this psychology, what industry opportunities will emerge?
This epidemic will produce one or two psychological changes:
The first psychological change is called life is short, eat, drink and be merry. You can think about it, so many people have been locked up at home for so long, they can't go anywhere and do nothing, and their needs are suppressed. Then after the epidemic, this demand will definitely rebound and retaliate. People will think that if we waste our lives on beautiful things, some industries that conform to the psychology of "eat, drink and be merry" will explode.
Such as catering, entertainment, tourism, social interaction, retail industry, etc. Some unplanned trips will be put on the agenda, and goods that you are reluctant to buy for a long time will also be purchased decisively.
People who didn't think it was necessary to buy a car before will realize that the car is just needed. After all, during the epidemic, public transportation in the city stopped, and some people found that they couldn't get a taxi when they wanted to go out. Before the outbreak, many people can choose a variety of means of transportation, such as bus, taxi, Didi, subway and so on. But after this epidemic, many people will realize how important it is to own a car, so buying a car will become a necessity.
Before the outbreak of the epidemic, the whole automobile industry was in a state of depression, but now it will usher in a wave of explosive growth because of the epidemic.
The second psychological change is called anxiety consciousness. This epidemic has made many people feel a sense of urgency and have begun to have the psychology of "worrying about the sky". For example, I will definitely prepare more protective articles such as disinfectant, masks and disposable gloves in the future, even if I don't need them in the future. Risk is called risk because it won't tell you in advance when it will really come.
And once it does come, you will lose all your previous luck.
Many people realize this and will begin to prepare in advance.
For example, configuring commercial insurance, many network platforms are now launching critical illness insurance. After this epidemic, many people will realize the importance of insurance and attach importance to their families' ability to resist risks. After all, many people don't have insurance products, and serious illness can make countless middle-class families poor overnight.
In addition to insurance, people will realize that only a healthy body can have good immunity and resist sudden viruses. Because people can't go anywhere at home, many people are beginning to gain weight, so fitness and weight loss will become a common demand of people.
After the epidemic, gymnasiums, yoga studios, weight loss centers and other industries will have new growth. The same is true for the healthy eating industry.
In addition to these direct effects, some indirect effects caused by this business situation, such as wedding, decoration, furniture, social and other industries will also rebound. After all, these needs already exist, only because the epidemic has been delayed.
In addition to personal psychological changes, the impact of this epidemic on enterprises is not small.
Many enterprises will realize that labor cost is the biggest cost through this epidemic, especially in some service industries.
For many small and medium-sized enterprises, it is the health of cash flow that determines life and death. Under the pressure of huge cash flow, many enterprises will be overwhelmed and choose to lay off employees. Even those enterprises that don't lay off employees will try their best to optimize the human resource cost of their core business in order to cope with the next accident.
For example, the canteens and security teams of many manufacturing plants are contracted by intermediary companies. In case of crisis, when enterprises feel it is unnecessary to stay, they can cancel the contract with the intermediary company to reduce labor costs. They don't need to sign labor contracts like traditional employment forms to give employees economic compensation.
Like many logistics industries, such as SF Express and JD.COM, they have already formed business partners with courier buddies, outsourcing their business to couriers, and settling accounts according to orders, rather than being supported by companies. In this way, these manpower become flexible employment. This year, Box Horse Fresh Food and Xibei "* * * enjoy employees" realize the optimization of human resources. This * * * way of enjoying employees is actually a flexible employment method. Therefore, the development of human resources outsourcing industry will surely grow stronger and stronger, and the demand for helping employees find suitable employers will only grow.
What behaviors have been changed and what industrial opportunities have been created by this epidemic? Because of the epidemic, companies are not allowed to start work and schools are not allowed to start classes, but these demands are real and irresistible. Therefore, the company started online meetings and offices, and the school started online teaching, medical consultation and so on. These behaviors give great opportunities for online education, online office software, online medical care and so on.
Originally, some telecommuting software tools, such as Ali's Nail, Tencent's Enterprise WeChat, Headline Flying Book, etc., took several years to educate users, but because of the epidemic, they were forced to quickly complete the education of users in a short time, which greatly increased the total number of attempts by users.
Because of the epidemic, many people can't go out to buy food and eat, so cooking in advance and ordering food by one person have also become a demand.
The prepared food here refers to the cleaned and cut semi-finished food or meat, and even the seasoning package is for you. And the production of prefabricated dishes is nothing more than restaurants or factories, so this is also a huge business opportunity.
In short, in Miss Lu's view, because of this epidemic, industries related to people's livelihood such as food, clothing, housing and transportation will increase. If you want to know which industries have their own career development opportunities, then I suggest you find an industry direction that you are interested in, so that your feelings will be supported.