Specialty dining is one of the most important categories in Chinese food culture. It is formed by regional characteristics and is an accumulation of local flavors and hard work. As it is a restaurant of specialty dining, it means less and less. As a result, it is difficult for specialty dining to go out of the local area and create a scale effect on a national scale. However, there are three other specialty restaurants, but they have opened tens of thousands of stores across the country. They are Sha Xian snacks, Lanzhou ramen and cassoulet.
I'm sure many people who eat cassoulet for the first time are intrigued by its flavor. They find the flavor so good that they end up finding an alternative to the everyday fast food variety. But after eating it too much, you will find it very aesthetically pleasing. However, because it is this flavor that attracts consumers. If you change another one, it will not be called cassoulet. Therefore, innovations in special diets are very rare and it is not as popular in the market as it is in ordinary restaurants. As a result, the cassoulet fire is rising rapidly, but the decline is also fast. The core reason is that the dishes are too homogeneous.
There is also a background of the times for Sha Xian snacks to catch fire. In the past, the consumption level was low, and Sha Xian snacks were known for their low price, which was welcomed by student parties and migrant workers. Therefore, Sha Xian snacks soon caught fire. At that time, the price was basically below 10 yuan, and more and more people ate it, meeting the needs of many low-income people. However, with the development of the economy and the improvement of people's living standards, consumers' demands have become higher and higher. However, instead of seeking progress, Sha Xian snacks will regress, especially in these areas.
The first is price. These years Sha Xian snack prices did rise a lot, eat a bowl of fried noodles and rice noodles, have to spend more than ten dollars, some people think it is expensive. In fact, I think the price increase is too normal, the price is reasonable, because prices are rising, the rent is rising, not up, and the same type of Guilin rice noodles, snail powder are more than 10 yuan. The price is not a problem, the problem is that the taste and service did not keep up.
The second is the taste, the menu and taste has not changed over the years, there is no innovation, and because many of the snacks in Shaxian are cottage stores, the taste is uneven, and even some are not good. Compared with other rivals, Shaxian snacks do taste much worse. Not only has it not improved, but it has regressed.
The third is the service environment. There is no need to talk about any service for this husband and wife model of snack bar. Every store is similar. However, the sanitary environment is very important. Shaxian snack has always been a low-end image, giving people a dirty and messy feeling. The most important thing is that the health hygiene is so poor. Many netizens reported eating diarrhea and so on. This is a fatal blow.
The last one is not regulated management. Despite the fact that they are called Sha Xian snacks, they are all self-employed and not really a chain restaurant group. For these self-employed people, most of them don't have a business mindset. They don't think about how to change. If they can, they will continue to do so. If they can't, they will close their doors. They are no different than any other ordinary fast food restaurant. They fight each other and no one will give you any standardized management ideas.