The event*** is divided into four stages.

The first stage

In order to discover the new features of Yichang, the "2022 Netflix Yichang" publicity will be launched from now on, and the "2022 Netflix Yichang" will be openly solicited from the society at the same time.

Deadline for registration: December 31, 2021

Preliminary screening of the list: January 15, 2022

Entries will be coordinated by Yichang City Bureau of Commerce to submit to the Jumbo Engine team to submit merchants/business districts.

Additionally, a social call for entries will be issued by the Mega Engine team in the form of a call for entries for "2022 Netflix Yichang", which will be sent to all types of merchants in Yichang City for registration.

Phase 2

Exploring the new image of Yichang and redefining the city as a Netflix city, the "2022 Netflix Yichang" online theme training.

The Mega Engine team will work with the Yichang City Bureau of Commerce to train participating companies, empower their new media creators, and help them seize the Internet traffic dividend and become the next "Netroots".

The training will include the "2022 Netflix Yichang" timeline and rules and regulations, as well as knowledge of jitterbug video shooting and hands-on courses. In addition, we will also provide value-added services such as regular short-video production, creation and release guidance, and review training for registered merchants, so as to bring more convenience to local life merchants.

The shortlist will be guided by the Yichang City Bureau of Commerce, which will refer to the video content uploaded by merchants to participate in the selection process, and will select a shortlist of Netflix hotspots and release it through the media. Meanwhile, netizens from all over the country are invited to visit Yichang to check in with the shortlisted representatives and participate in the selection of the final list by forwarding, liking and commenting on the videos.

The third stage

The whole nation will help to promote Yichang, and the "Netflix" Yichang list will be released. To carry out the whole network selection "2022 net red Yichang", in the jittery voice platform, to use the official account release "2022 net red Yichang" selection of short videos.

Users across the web can vote for participation in the selection by forwarding, liking, and commenting on the #2022NetRedYichang topic, which integrates factors such as service experience, video quality, and content creativity.

The Jumbo Engine team will invite video production teams to shoot and edit short videos, including #2022 Netflix Yichang topic guide demonstration videos, professional expert demonstration videos, etc., and invite netizens from all over the country to come and experience the special Yichang.

Subjects must meet the following two conditions:

One, they must be on the shortlist of "2022 Netroots Yichang Representatives";

The second condition is that the participating enterprises/commercial districts must post compliant short videos to Joyo with the topic of #2022Netroots Yichang and POIs.

The fourth phase

is to invite netizens from all over China to experience the unique Yichang. The fourth stage

To support the 2022 "Yijing Jing'en" city cluster's first New Year's Cargo Festival and the ninth New Year's Cargo Festival in the Three Gorges Logistics Park.

In response to the results of the "2022 Netroots Yichang" selection activities, combined with the red, excellent, enjoyable, delicious live broadcasting in the New Year's Cargo Festival with goods. The establishment of the net red live room to open up the online and offline trading closed loop.