O2O is OnlineToOffline, which combines offline business opportunities with the Internet and makes the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked. Jiu Community, the pioneer of the first community e-commerce in China, is the originator. \ x0d \ x0d \ online to offline classification: \ x0d \No.1-group purchase \ x0d \ group purchase is subdivided from the e-commerce market. Because it mainly deals with local life services, and the group buying model is becoming more and more mature and stable, group buying is considered as the representative model of o2o. The group buying industry has basically covered all aspects of the local life service market and can be divided into three categories: catering, service and entertainment. \x0d\\x0d\ The second type-coupons \x0d\ Mobile coupons are the most basic online to offline combination with the mobile Internet. Users only need to show the coupons on their mobile phones to the merchants when eating, and the merchants use the coupons for marketing to attract consumers. This form is very practical, convenient for users and beneficial to merchants, but for coupon platform operators, the actual effect of coupons is difficult to evaluate and the profit model is not easy to grasp; \ x0d \ x0d \ The third type-WeChat CRM\x0d\ Unconsciously, WeChat and O2O have a close relationship, and the media and retail circles have high hopes for WeChat O2O. Wechat will soon have 300 million users, which is a huge potential market for local life service providers. Merchants hope to establish CRM through WeChat and form a local life service market with the same data management method as the online retail market. In this way, first, it is convenient for merchants to manage customer relationships; Second, form accurate and sustainable marketing channels; Third, you can make a data analysis of your own business situation, so as to improve resource utilization and service quality; \x0d\\x0d\ Fourth-mobile payment media and retail circles not only pay great attention to WeChat O2O, but also place high hopes on mobile payment O2O, especially Alipay. In the future mobile Internet era, O2O will become another major consumption form, representing the development direction of the local life service market, and the mobile Internet is the main carrier from online to offline. Local life service will be closely integrated with mobile internet, and mobile payment will bear the heavy responsibility of capital circulation after integration; \ x0d \ \ x0d \ type 5-two-line retail brands and retailers with online and offline retail channels are collectively referred to as O2O；; \ x0d \ \ x0d \ 6th-Wanda e-commerce Wanda e-commerce O2O is quite representative. The bustling Wanda e-commerce has been heated since March last year, but the Wanda e-commerce project has not yet been officially launched.