Consumers make their own purchase decisions under certain conditions, and their purchase decisions are largely influenced by cultural, social, personal and psychological factors.

(1) Cultural factors. Cultural factors are the most basic determinants of human desires and behaviors. The behavior of lower animals is mainly controlled by instinct, while most of human behavior comes from learning. Children who grow up in society learn some basic concepts through the socialization process of their families and other institutions.

(2) Social factors. Consumers' buying behavior is also influenced by a series of social factors, such as reference groups, families, social roles and status.

(3) Personal factors. Consumers' purchasing decisions are also influenced by their personal characteristics, especially their age, occupation, economic situation, lifestyle, personality and self-concept.

Extended data:

The types of consumption can be divided into the following categories

First, planning, according to the actual situation of family income and the goal of husband and wife's life, consumption is generally carried out as planned, which is very rational, and there are few blind and surprise consumption.

Second, the casual type, such people consume completely according to their personal preferences and temporary interests, with little consideration given to the overall consumption efficiency. The so-called "Qian Duoduo flower" and "less money and less spending" are the outstanding characteristics of such people, and they are more prone to blind and wasteful consumption.

Third, be thrifty, be cautious in consumption, be economical and be good at using renewable consumption. This type of consumption can gradually make families rich, but the sense of being too frugal may sometimes lead to a backlog of consumption due to excessive purchase of cheap goods.

These three consumption patterns have their own advantages and disadvantages. If you spend too much as planned, you may miss good products when you encounter temporary consumption. Most young couples like to spend freely, but unplanned consumption may lead to living beyond their means and affect their feelings; Thrift consumption is mostly the choice of the elderly, but it is also suitable for young families. Appropriate frugality can bring considerable benefits.

References:

Consumption-Baidu Encyclopedia