before investing in cold noodle shops, you must carefully consider and correctly evaluate whether your own conditions are suitable for opening restaurants. We must understand the following six misunderstandings.

Myth 1: Be clear about whether your interests and hobbies are catering.

in the process of opening a cold noodle shop, it is not enough to rely on interests and hobbies, at least the conditions are not sufficient. You must also consider whether you can make Chili oil or cold noodle technology, or it will take no less than a week to learn cold noodle technology. If you are both an investor and an operator, you should also be prepared to work hard, because the catering industry is commonly known as "diligent", so lazy people should stop.

Myth 2: Be clear about whether you have enough funds.

The biggest investment in opening cold rice noodles is not technology, but rent, which requires payment of transfer fees or deposits of different amounts. In the course of operation, certain expenses such as personnel salary, Chili oil, semi-finished products procurement of cold rice noodles, as well as new store decoration, rent, equipment, etc. Without sufficient funds, even if it is opened, it will be unsustainable.

1), rent for opening a store and staff dormitory: about 11% of the turnover;

2), peppers, cold-rolled skin and raw materials: accounting for about 25% of the turnover;

3), personnel salary: about 21% of the turnover;

4) Miscellaneous expenses such as taxes and property sanitation: about 8% ~ 11% of the turnover;

5), water and electricity fuel and disposable consumables: about 3% ~ 6% of the turnover;

6) Equipment depreciation expense: about 4% of the turnover.

7), brand, promotion and promotion fees: about 5% of the turnover.

8) working capital: about 21% of the turnover.

If you have 1 million yuan, you'd better invest 511,111-751,111 yuan in the cold noodle project, and invest the rest in other projects to give yourself a chance to make a comeback. Of the 511,111-711,111 yuan, 21% is reserved for various emergencies in the month, because catering is an industry that never owes money and has a lot of cash flow every day. Therefore, no matter whether you invest 511 yuan to be an e-commerce company or a stall, or invest in a shop or factory, you can calculate it accordingly.

Myth 3: Market research must be conducted before opening a cold noodle shop.

the contents of market survey generally include the market environment survey, customer demand survey, quantity supply survey, market positioning survey and activities survey in store marketing. Market research can be done by yourself. In order to save money, some cold noodle shop owners only make market research based on their little knowledge or ignorance, which often leads to mistakes in decision-making.

Myth 4: Evaluate your business ability correctly before opening a cold noodle shop.

For entrepreneurs with cold rice noodles, there are four requirements for cold rice noodle technology and store management.

1. Entrepreneur's personality should be cheerful:

Because Liangpi industry is a service industry, your customers are your God, your parents, and our income source is the long-term contribution of our customers, so you should treat your customers as your parents, because your personality can be directly reflected in the popularity of your Liangpi shop and the details of your neighbors' visits.

2. Whether you are "in love with cold rice noodles" requires not only courage but also persistent passion.

if you don't like eating cold noodles from the bottom of your heart, and you just enter this "hard-pressed" industry with the helpless mentality of making a living or being entrusted by others, then you won't treat all your customers with your heart, and it's difficult to plan and manage them with your heart. The Chili oil is vegetable oil, but you use salad oil or soybean oil to reduce the cost. As soon as customers taste it, they will know that you are not Chili oil made of good oil.

3. Correctly evaluate your own management ability of Liangpi store.

management ability refers to the ability of Liangpi entrepreneurs to organically combine Liangpi technology and Liangpi operation and management experience with their own moral quality, individual psychological quality, physical and age quality, and apply them to various daily promotions and management of Liangpi. The abilities and qualities of managers are generally shown as: decision-making, organization, coordination, innovation, motivation, employment, planning, judgment, adaptability and social skills. Only when these qualities are specifically applied to solve various practical problems in the management of cold noodles can they be transformed into abilities.

4. Correctly assess whether your physical fitness is suitable for opening a shop.

Opening a cold rice noodle shop is a hard job, which is both complicated (e-commerce promotes cold rice noodles) and physical (getting up at midnight to make cold rice noodles and Chili oil). It is necessary not only to have the accuracy of "stability, accuracy and firmness" in controlling the oil temperature of Chili oil, but also to have the wits and courage of "stupidity, stupidity and pretence" in the face of the confiscation of store billboards by urban management. In particular, those who invest in cold rice noodle stalls or shops in stores usually have to do everything by themselves. All these characteristics indicate that as an entrepreneur of Liangpi, you must have good physical fitness to keep your body healthy. According to Liangpihui, the big data of Liangpi industry, the employees of Liangpi are basically young people between the ages of 24 and 32, and entrepreneurs in this period have strong advantages in physical strength and intelligence. Therefore, physical condition is also a key factor in catering.

5. it is necessary to know whether the conditions for joint venture are mature.

If you are one of the investors in Liangpi Store, you should know clearly the capital conditions, personal background and ideological quality of other shareholders. If the other party is a full-time or part-time cold noodle shop, it is necessary to know how the other party positions the restaurant, whether it is for investment mortgage or for long-term investment at that time. If you cooperate without knowing the shareholders' situation clearly, you may have a lot of troubles in the future and even fall into the investment trap.

Myth 5: You must know the cold noodle technology before opening a cold noodle shop.

It may not be a problem for an insider, but it is a key problem for a layman. For example, chilli oil, skin and soup of cold rice noodles have different tastes in each city. There are two reasons. First, because of different local raw materials, the taste is different. For example, why can't you buy Qishan vinegar with an acidity of 5 degrees in Beijing, you can only use vinegar with 3.5 degrees instead. Second, because of the old brand shops that have been engaged in cold rice noodles for many years in this area, the taste is influenced and solidified in this area, which leads to the localization of taste. Why does Xiaoxian, Anhui eat cold rice noodles rolls?

Myth 6: You must understand several points before opening a cold noodle shop.

If you transfer from a closed cold noodle shop, you must pay attention to the following questions:

1. Know the real reason?

what causes the transfer of the company to be closed? It is necessary to analyze whether it will have a negative impact after taking over the business.

2. know whether the hardware is working normally.

know whether kitchen equipment, air conditioning and other mechanical equipment can still be used. If the kitchenware can't continue to be used, its advantages will not exist. In addition, it should also be confirmed in advance whether the kitchen equipment after long-term use is normal. The use value of general kitchen equipment will naturally decrease after it has been used for more than 5 years.

3. It is to confirm whether the store has the conditions for smoke exhaust and air conditioning. Before the transfer of some cold noodle shops, it may be impossible to install the necessary equipment or the installation cost greatly exceeds the budget due to the limitation of the storefront or the structural problems of the building. These should be noted.