Although the star's influence can increase the publicity effect for the product, if the product has the problem of false publicity, it will definitely chew over words on the star's word-of-mouth image, and the actor Zhao, who everyone likes very much, has encountered such trouble.
1. The products endorsed by Zhao have false propaganda, which will definitely affect his career development. Because the state has strengthened the supervision of celebrity endorsement products, once a celebrity endorses a product suspected of false propaganda, the star must bear legal responsibility. Although the stars don't have to bear the main responsibility for this, they will also be damaged by this kind of thing, and when Zhao's reputation is damaged, Zhao's career will inevitably be seriously affected.
Second, the products endorsed by Zhao may be punished by the government for false propaganda. In fact, before Chair Zhao falsely publicized the endorsement products, the actor was punished by the government for endorsing the products, and Zhao He's situation was very similar, so I think Zhao may be severely punished by the government. When Zhao is punished by the government, his career will be dealt a heavy blow.
Third, Zhao may be banned from commercial endorsement for endorsing false promotional products. If a star endorses a product by false propaganda, the star may be banned from commercial advertising for three years. Even if Zhao has high commercial value, advertisers are reluctant to let an artist with a tainted image endorse their products, so I think Zhao's commercial value may be greatly affected by this advertising endorsement dispute.
We also hope that other stars can learn enough lessons from the Zhao incident and never relax their attention to advertising endorsement. Only by strengthening the supervision of advertising products can we avoid advertising endorsement affecting our own development.