Zhengda Group is a well-known multinational enterprise founded by Thai Chinese, and it is called Charoen Pokphand Group outside China. Zhengda Group's business covers more than 21 countries and regions, with more than 411 subsidiaries and nearly 211,111 employees.
Zhengda Group invested nearly 6 billion US dollars in China, and established 213 enterprises, covering all provinces, municipalities and autonomous regions except Qinghai and Tibet, with more than 81,111 employees and annual sales exceeding 51 billion RMB. After more than 81 years of development, Zhengda Group has formed a business pattern with agriculture, animal husbandry, food industry and commercial retail as the core, and pharmaceutical, locomotive, real estate, international trade, finance, media and other fields developing together.
Zhengda group always adheres to the concept of "talent first, people-oriented", thinks that "talent is the most precious enterprise resource", emphasizes that talent management is higher than enterprise management, and implements the strategy of "three highs" of talent (high quality, high treatment and high performance). Zhengda Group is an enterprise that respects talents and encourages innovation, and actively absorbs, cultivates, encourages and develops recognition.
the future leaders of the group's ideas and values will create a harmonious working environment for those high-quality talents who are looking forward to success, and provide competitive salary and welfare benefits, good training and development opportunities and space for giving full play to their talents.
agriculture started
Zhengda Group was founded in 1921 by Chinese industrialists Xie Yichu and Xie Shaofei. The company started from the sales of crop seeds and gradually developed and expanded, forming a complete modern agriculture and animal husbandry industrial chain consisting of seed improvement, planting, feed industry, aquaculture, processing of agricultural and animal husbandry products, food sales, import and export trade, etc., and became a model of modern agricultural and animal husbandry industrialization in the world. In the past 31 years, under the leadership of the second generation of family managers, Zhengda Group has continuously innovated the business philosophy of agriculture and animal husbandry. While expanding the dominant industries and leading industries, it has also actively set foot in other industries, such as telecommunications, petrochemical, real estate, medicine, retail, finance, machinery and media, and achieved outstanding results, ranking among the largest and most influential enterprise groups in Southeast Asia.
since p>1994, among the "211 leading enterprises in Asia" selected by far eastern economic review, a world-famous financial magazine, Chia Tai Group has ranked first among Thai enterprises for six times and second for three times.
In September, 2113, Mr. Xie Guomin, Chairman of Zhengda Group, was selected as one of the 51 most influential business leaders in the world by American Fortune magazine.
China
The two founders and the second-generation operators of Zhengda Group both have the China complex that blood is thicker than water, and have been caring for and supporting the development of China for many years. After China implemented the reform and opening up, Zhengda Group actively responded to the call of the China government, took the lead in investing in China, and always adhered to the "three benefits" principle of "benefiting the country, the people and the company". Paying attention to maintaining good relations with China governments at all levels and actively creating employment and tax revenue for local governments, Zhengda Group has set up training centers in Peking University, Fudan University and Beijing Agricultural University (now China Agricultural University) to cultivate enterprise talents. Zhengda respects its partners. In cooperation, it mainly uses the talents of the original enterprises and cooperates happily, which shows the philosophy of Chairman Xie Guomin of Zhengda Group: "The talents of the world, the knowledge of the world, and the market of the world, regardless of national boundaries." Over the years, Zhengda Group has grown with the reform and opening up of China.
Enthusiastic about public welfare
Benefiting from China's reform and opening-up policy, Zhengda Group always remembers its deep return to the motherland. While investing in enterprises, Zhengda Group attaches importance to the participation of social public welfare undertakings with dedication and love. More than 11 years ago, Zhengda Group co-organized the program "Zhengda Variety" with CCTV, bringing joy to thousands of families in China and creating a new model of TV variety shows in China. During the SARS period, Zhengda Group donated RMB 11 million to the China Municipal Government. Zhengda Group has also donated to domestic and foreign educational undertakings for free, and has repeatedly donated to domestic universities and other educational research institutions to actively help the poor and achieve good social benefits. Over the years, Zhengda Group has contributed 311 million yuan to social welfare undertakings in China.
Optimistic about the future
In view of the unremitting efforts made by Zhengda Group for China's reform, opening up and economic construction, governments at all levels and partners in China have given great support to Zhengda Group, enabling Zhengda's cause to take root and flourish in China's vast land. The Group has established well-known brands such as Zhengda Feed, Shuangda Chicken, Dayang Motorcycle and Zhengda Variety, and built a number of well-known enterprises such as Yichu Motorcycle, Yichu Lotus Supermarket, Zhengda Kangdi, Jilin Deda, Zhengda Plaza, Zhengda Pharmaceutical Group, Zhengda International Finance Company and Defu Thai Bank.
Zhengda Group is full of confidence in its development prospects in China, and will continue to unswervingly push forward its investment development strategy in China to provide more and better products and services for the people of China. Zhengda Group is willing to join hands with the people of China to create a bright future.
industry &; Brand
Agriculture, animal husbandry and food industry: Zhengda seed, Zhengda feed, Zhengda livestock and poultry, cp food Zhengda catering, Zhengda liquor, Zhengda famous tea
Commodity retail: CP Lotus Shopping Center
Pharmaceutical industry: Zhengda Pharmaceutical Group
Industry: Dayang Motorcycle, Yichu Mingtong
Real estate industry: Zhengda Plaza
Finance industry: Zhengda International Finance Co., Ltd.
Media industry: Zhengda Variety.
talent concept: talent is the most precious enterprise resource. We should understand, respect, rely on, unite and cultivate people, take people as the center, attach importance to the creativity of each employee and improve the sense of responsibility of each employee.
business philosophy: to benefit the country, the people and the enterprises
to benefit the country is to create benefits for the country. Create and develop social benefits while creating economic benefits for the country. Benefiting the people means creating benefits for the people. So that producers can live a well-off life as soon as possible and consumers can get high-quality and cheap goods.
to benefit an enterprise is to create benefits for it. Enterprises are constantly developing new products to meet the needs of consumers, but also create economic benefits for enterprises.
Connotation of the corporate philosophy of Zhengda Group: Zhengda Group is one of the large foreign-invested enterprises in China, standing in the forefront of the "Asian century" and playing the role of a diversified multinational enterprise and a "giant of agriculture and animal husbandry". Based on the principle of "doing what is good for society and people, that is, it is good for CP Group", it has developed steadily from a small seed business to a large multinational enterprise group.
Corporate culture requires employees to be wholehearted, loyal and reliable, active and diligent, hardworking, considerate and innovative.
Corporate culture requires enterprises to attach importance to science and technology and improve quality. Attach importance to the introduction of new technology, introduce the most advanced production technology and planting and breeding varieties, and improve them to take root. At the same time, attach great importance to the stability and leading position of quality to safeguard the interests of customers. Combination of interests and enjoyment of achievements. Zhengda Group firmly believes that only by obtaining reasonable profits under the principle of * * * common interests can it continue to thrive and make long-term contributions to people's livelihood and well-being. Therefore, the development of the company is always closely combined with the interests of partners, not only to provide high-quality products, but also to be responsible for recycling finished products, and also to provide training in feeding technology, guidance and management to meet the ever-changing needs of consumers. Modern management and sustainable management. The top management of Zhengda Group focuses on the long-term development of the enterprise. Do not be eager for quick success and instant benefit, but actively implement modern management system. Only with a good management system and long-term development, can we gather talents from all over the world and gather the wisdom and ability of all people to achieve the overall effect. To this end, Zhengda Group has devoted great efforts to the recruitment, training, appointment and reward of talents at all levels, as well as the establishment, implementation and follow-up improvement of management operation system. "Talent first" and institutionalized management are the management philosophy of Zhengda Group's top management, and they have become a major feature in the corporate world. Together with long-term strategic investment behavior, they have consolidated the endless continuous operation, so they can lead competitors.