Summary is a written material to analyze and study the experience or situation at a certain stage of work, study or thought. Can give people the motivation to work hard. Let's write a summary. But I found that I didn't know what to write. The following is a summary of my personal work in condiment sales for your reference only. Let's have a look.
Personal Work Summary of Condiment Sales 1 The company's products have a multi-level structure and series combination. Relying on its own goodwill advantages, it is inbreeding and expanding Zhang Zhilu in product positioning and marketing strategy. From four brands and eight categories of products, from xx, fruit juice, sushi soy sauce and chicken juice, which are common in the circulation field at the beginning of 20xx, to sushi vinegar, Chili oil and mustard oil, which gradually landed on the market in the later period, they have all been partially recognized in the consumption field. Product sales process is a strategy to promote product circulation by guiding the final consumers. At the same time, it provides sellers and consumers with high-quality products, supreme service, direct and effective supply and demand resources and network information. The whole work is carried out simultaneously in the fields of consumption and circulation, so that the sales team-seller-consumer is integrated.
I. Business analysis
1, dealer positioning, xx has two dealers: A(xx) and B(xx). A's existing sales network is concentrated in hotels in the city, mainly engaged in the distribution of high-end dry goods and meals. B's customer base is oriented to the circulation market, and it also operates terminal business. The sales networks of A and B are complementary, but they also lack certain growth. Due to their objective factors, their business expansion ability is not strong, and they can't extend their business on the basis of the original network in a short time.
2. The different digestive cycles of products depend entirely on the consumption of consumers, which is closely related to the food culture in various regions. The digestion cycle of mustard, sushi vinegar and mustard oil in the company is slow. Compared with the same period last year, chicken juice and fruit juice are in the mature growth stage of the market. We need to accurately locate the choice of incremental products for the company.
Second, the existing problems
1. Dealer's violation (grabbing or escaping goods)
The original distributor in xx area disagreed with the company's strategic direction and sales strategy, and the company terminated the distributor's product distribution right for some reason. However, the dealer was ashamed of this and opened the fuse, which turned against xx's sales team. The strong smell of gunpowder has caused the prices of chicken juice and mustard products to fall again and again. Even at the expense of importing the company's products from other regions at low prices, it impacted the Nanjing market, which had a bad influence on the reputation and product promotion of our sales team in front of customers.
2. The blank market has not been developed. The focus of the preliminary work is on xx. Due to time, the central, northern and some markets of xx have not been developed in time. These regional markets have low industrial density, poor consumption level and catering industry development, and the degree of product brand competition is obviously low. From a strategic point of view, these areas should be developed as soon as possible, as a reserve market, preconceived.
This is my summary.
Personal work summary of condiment sales 2 xx years' work is about to become history, and the busy year has come to an end. From June 5438 to this year 10, I walked into xx. Up to now, I have been in the company for 4 months, and I have mastered most of the professional knowledge of xx makeup, and my makeup technology has also been improved very well. Looking back on these four months' work, I have too many feelings and feelings. Let me have a good experience and make the following summary.
I. Work experience
After I entered the company, I received the professional knowledge training of xx makeup in the company and experienced an excellent sales atmosphere in the company's direct store. After more than a month of training, I have basically mastered the selling points of the products. According to the demand of the agent, the company decided to let me contact the agent, and I started my business trip.
The destination of this business trip is Guizhou, and there are two main tasks for the business trip: the preliminary work is to assist the agent in the year-end thank-you meeting, and the later work is mainly market service.
Second, the year-end appreciation meeting
When I first arrived in Guizhou, I was anxious with expectation. When I arrived, the agent had already started to make preparations for the year-end thank-you meeting, and I quickly joined in. After several days' efforts, the agency held a year-end thank-you meeting for xx on1October 30th, 165438. About 60 new and old customers were invited to the meeting. Invite one of the founders of Renren to explain the zero-barrier marketing model. In the afternoon, Professor Taiwan Province explained the detoxification of human body. After listening to different lecturers, I felt different lecture styles, which greatly helped my teaching level. In the evening, a professional performance team was invited to bring wonderful performances to new and old customers. I have the honor to be the host, which has well exercised my courage and hosting ability to speak on stage. After the meeting, we achieved satisfactory results. All brands signed a contract of about 2 million yuan. Because it is not based on xx and Beun cosmetics brands, the makeup brands are all old customers, about 300,000. After the meeting, customers can also remit money quickly, much faster than other brands.
Third, market services.
I have been on a business trip in Guizhou market for more than a month, serving 5 stores, 3 daily chemical stores and 2 beauty salons. Most of the makeup brands in the store have two brands, which are distinguished by price. Xx and Bien cosmetics are relatively expensive. My work arrangement is mainly to assist in marketing and training shop assistants, and the training effect is ideal, which can stimulate the shop assistants' enthusiasm for learning, help them master the professional knowledge of xx and Beyonce makeup artists and master makeup artists, and promote the professionalism of shop assistants to drive sales and service to generate performance. Due to the end of the year and the cold weather, the sales performance is not ideal, but it can basically maintain the sales performance of more than 3000 yuan per store. Personally, the overall benefit of Guizhou tourism is still good, and it has reached a new level.
Fourth, work experience.
This job in xx is not my first job in social university. I have changed jobs several times. Being able to enter the company is a natural fate, and I have a relationship with the company. But more importantly, the atmosphere of the company and everyone in the company, including the leaders of the company, left me with different feelings. I think it is very beneficial to get along with everyone. It has always been a pleasure to communicate with company leaders, which makes me full of confidence in the company and myself. This is a warm family, and people get along well with each other. There is no intrigue or interpersonal struggle. I like the atmosphere here!
In the past four months, I have learned many new life experiences. Sales is a never-ending course. In these four months, I gradually learned to analyze the psychology of customers and choose the right products for them. Xx, beans have rich makeup images. In the process of talking with customers, she learned to understand their spending power, so as to choose products with appropriate prices for them. I gradually realized that I need to improve my influence, so as to do a good job in circulation sales and continuous sales after leaving the store. During my business trip in Guizhou, I helped to hold a year-end thank-you meeting and learned about the preparation and development of the terminal meeting, which laid a solid foundation for my own preparation of the terminal meeting in the future. From the perfect membership system of the company, I also clearly understand the importance of members to the store. These will be stepping stones to realize my dream and enrich my life. In these four months, there are too many things I can't forget, and there are too many feelings I will remember. ......
Verb (abbreviation for verb) New Year's resolution
The new year is full of challenges, opportunities and hopes for us. In the new year, I must try to open up a new situation in my work. In order to improve work efficiency, I made the following New Year's resolutions.
First, in terms of sales, we should strive to strengthen the professionalism of products, improve the sales level, win higher popularity for business trips next year, and win higher interests for stores, agents, companies and ourselves. Try to communicate with agents, learn about payment policies, and be a bridge between companies and agents, and between agents and stores.
Second, in terms of lectures, it is necessary to improve personal influence, encourage shop assistants to learn and drive store sales. Analyze the products more thoroughly and strive to create your own unique lecture style.
The above is my work summary and New Year's plan for xx years. The work plan is written for the purpose of implementation. In next year's work, I will try my best to cooperate, ask for advice with an open mind, be good at finding and actively facing the problems and difficulties encountered, grow up quickly, and live up to the leaders and colleagues who care about me. Please wait and see.
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