It's only when restaurants do business like this that they are hot

Four truths that only after closing down five stores can they understand that it's only when they open restaurants that they do business like this!

Many catering bosses have a problem. If they don't do activities, their business is poor, and if they do activities, they will lose money. For large-scale chain restaurants, the funds are sufficient, and the first thing to support is to spend money and then make money: overlord meal, advertising ranking and WeChat official account placement.

but for most small shops, throwing money like this is a cross the rubicon, and if the effect is not good, it is a drastic measure. Maybe the rent hasn't been earned back, so we have to close down and rectify.

Small restaurants have weak funds and can't stand the big toss, but how can they do marketing without spending money?

Brother Ze wants to share a few tricks with you today.

in a war, it's important to pay attention to the fact that the soldiers and horses have not moved, and the food and grass come first. Cooking is like fighting. Although the store hasn't opened yet, the marketing should be started. Many people wait for the store to open before they start to prepare for the dissemination work, which has missed the best publicity opportunity.

most people know that they need to engage in preferential activities when they start business, and they often spend a lot of money, ranging from discounted food delivery to free tasting, but the effect is not obvious after doing the activities. Why? Because the activity has not spread out, no one can see the preferential strength.

the correct way is to start the marketing campaign in advance and spread the campaign

. Diners who want to learn from other industries, such as gyms, will sell their cards one month or even half a year in advance, which I believe you have encountered.

especially in small counties, publicity can be started one week before the opening. Find dozens of tricycles or advertising cars, all of which are advertised, and run around the county. The advertisement is in one sentence: A certain store opens on X, X, and it is free three days before opening. As you can imagine, it hasn't opened yet, and almost everyone in the county already knows that this store is going to open.

If we send a message out, then the people around us will definitely be the first to affect it, and the people around us will be the first to help you spread it, so the first step in marketing is to start with the people around us.

Many people invite a few of their buddies to have a taste before they start their business. By the way, they give some advice. Everyone says it's very good, and the boss's confidence has suddenly increased

. In fact, this is somewhat self-deceiving, and the launching ceremony behind closed doors can only be counted as self-satisfaction. Start-up marketing should seize the resources around us and make good use of them.

tasting can be done in this way. This method is especially suitable for snack bars.

In the first round, let the partners taste it, almost a dozen people. After eating, everyone should fill in an anonymous feedback form prepared in advance, and after filling it out, they should publicize the information about the second round of tasting in the circle of friends, and ask everyone to introduce at least 11 friends to taste it.

in the third round, the participants came from the circle of friends of the partners, and the scope was further expanded, and the number was close to 111. After eating, they continued to fill in the feedback form anonymously, and then sent it to the circle of friends for publicity.

At this time, it's actually equivalent to a trial operation. Friends of all friends, each of whom introduces another 11 friends, will be close to 1,111. In less than a week, at least 211 people will come to eat every day on average. In this way, the business snowballed step by step, and by the time it officially opened, it had basically stabilized.

This formula can be worked out, and the number of people in the three rounds of publicity basically increases exponentially: 11x11x11=1111. At least 11 people read it in a circle of friends, which is equivalent to at least 11,111 people reading the news.

therefore, marketing can't ignore people around us, and the most basic communication links should be done firmly, and the effect is immediate.

for small shops, it is unrealistic to spend money to find channels, so the best way is to establish their own channels. The easiest way is to build your own customer base and build a bridge of communication between yourself and customers.

For example, the couple who sold roasted cold noodles in Tianjin some time ago have a stall, earning 61,111 yuan a month, and they have their own WeChat fans. The comments of the group members are "No onions, more spicy food, and one roasted cold noodles with sausage". Every day, the group members sign up in the group to eat roasted cold noodles today, and they can also ask people nearby to bring them back.

according to Kevin Kelly's theory of 1,111 hardcore fans, a small restaurant can live a very moist life as long as it has 211 hardcore fans. Nowadays, it is actually very easy for a shop owner to consciously cultivate 211 hardcore fans, such as the following methods:

(1) Establish his own WeChat group, invite customers to join the group, and send certain benefits in the group every day. Group buying will also stimulate customers who have no desire to buy.

(2) Maintain your own review and group buying platform, and interact with these customers who make comments to shorten the distance.

(3) In the process of take-out, we should consciously establish a customer database, and we can send text messages or call these customers when we meet festivals or new product promotions.

Have substantial communication with customers and make them feel that they are valued; Unify the operation of the store with its own image, and customers will like your store because they like you as a person. The fan economy is the truth.

catering is a diligent business. However, many young people start their own businesses, and they always want to have a viral marketing and become a online celebrity store overnight. We often envy other people's booming business, but we don't know that decades of hard work are behind it.

many people want to make money after opening a store for one month, but after opening a store for three months, they begin to get impatient, and products and services begin to be discounted. It is simply whimsical for such a store to want to catch fire.

the best marketing is to keep on working, keep products stable, serve for ten years, and time is the best marketing. Leave everything to time, and time will naturally give you the best gift.

every restaurant owner should hold the belief of becoming a century-old shop, hang a countdown in his heart, and always remind himself that there are still 98 years to become a century-old shop and only one night to close down.