An alternative entrepreneurial story of delivering food to dogs

In August 2114, food delivery for dogs? Small fresh grain? On-line, at the end of 2114, it was acquired by a well-known angel investor? Mai Gang, the founder of the startup workshop, led the investment of millions of angel rounds.

Why are pet owners willing to abandon affordable and convenient dry food and resolutely accept small fresh food? Fresh grain delivered every 15 days for a monthly subscription? What makes advocating? Mouse+cement? Mode of Mai Gang took a fancy to this alternative catering project?

Batter Guo, the founder, is a veteran pet lover with more than 21 years' experience in keeping pets. He also worked as a part-time pet store in college, and most of his business partners are pet enthusiasts.

in April 2114, Batter Guo founded? See the net? This is a pet safety service platform, which has been launched successively? See the card? A series of pet products, such as (pet lost card), healthy feeder and water feeder, have formed good interaction with pet owners before and after the launch of each product, and built a vertical community based on pets, which is also for? Small fresh grain? Quickly entering the pet market has laid a solid foundation.

based on? See the net? Segmented user resources accumulated during the period, Small fresh grain? As soon as it was launched, it attracted the attention of pet owners. Because fresh grain is not easy to preserve, Batter Guo has formulated? Do not retail, only accept pre-ordered production? Rules, requirements can only? Annual subscription, monthly subscription? Buy. Batter Guo said? Traditional dog food is produced for stock. From the factory to the dog's official consumption, it needs to go through many intermediate links such as agents, dealers and stores. Such dog food cannot be kept fresh, and various additives must be added. ? On September 23rd, 2114, Batter Guo posted a message on WeChat about the experience dress reservation. Let dogs eat fresh food every day? The slogan, let him quickly get the support of 1528 users and get more than 511 orders at the same time.

Getting the order is only the first step. After that, every link of production, packaging, storage and transportation will face great challenges. Batter Guo led? Small fresh grain? The team constantly improves the products. In order to achieve? Let it eat something good? This original intention, Batter Guo insisted on not putting any additives, which virtually increased the pressure on other links. With the spirit of cramming, small fresh food products have been improved for 9 times, and a fresh dog food that satisfies Batter Guo and reassures pet owners has finally come out.

Batter Guo not only checks the quality, but also attaches great importance to injecting perceptual elements into products. From the outer box to the inner packaging, and then to the ice pack equipped with the box, it can be described as collective selling, so that pet owners who receive the goods can call each other? So loving? , have sent Weibo blueprint. Pet owners may not know. Small fresh grain? The latest cute packaging comes from the artist who signed up for "111,111 Cold Jokes".

Batter Guo revealed that the angel investment will be used for brand building and the establishment of a central kitchen and experience store in Guangzhou to increase users' offline experience and interaction. ;