Judging from the development status of convenience stores, especially the operating efficiency and economic benefits, it is not satisfactory. This is mainly manifested in the following aspects: the narrow and overlapping business districts of stores are the same or similar to supermarkets in terms of product varieties and location strategies, and the business districts overlap with each other, which makes the convenience of their geographical location unable to fully show; Business hours are close to those of department stores and other shopping malls. The business hours of department stores are often 9: 00 in the morning and evening, and so are the business hours of most convenience stores, which cannot meet the shopping needs of customers at night. Supermarkets and shopping malls are similar in scale, some supermarkets are too small and convenience stores are too big, which leads to unclear product grades; The positioning is blurred. At present, most consumers will mistake convenience stores for "small supermarkets", and even some store employees' self-positioning is to follow supermarkets instead of convenience stores. There is no clear definition of human resources training at the company headquarters, which is unified management; Business philosophy is not clear. Convenience stores are not "popular stores", but they offer geographical advantages, short waiting time and long business hours. Therefore, the gross profit margin of commodity pricing must be higher than that of supermarkets and popular sales markets, and efforts should be made to develop in the direction of quality differentiation and innovation, rather than price competition. The key to the success of convenience stores lies in doing their own work, abiding by their own business circle and taking their own path; Individualization is not strong, so you should dare to say "no" to customers. The main customer groups of convenience stores are teenagers, office workers, bachelors and the elderly. Judging from the domestic situation, as long as the income level is further improved, it will inevitably form a huge consumer demand for convenience stores. China is a country with an aging population, and the development of convenience stores will be of great significance to the whole society. In addition, due to the limitation of traffic conditions and income level, people in China mainly shop by walking and cycling, so chain convenience stores close to consumers and widely dispersed will meet the market demand. The main customers of convenience stores are professional women, students and single young people, so the positioning can not be "caught in the net", otherwise it will erode their personality and characteristics.