Siebel's former vice president forwarded a Weibo. It is pointed out that people are uncomfortable with the rising prices in the northwest region because the average salary of many people has not reached 5000, which has aroused the interpretation of netizens. They think Siebel suggested it? 5 thousand a month is not worth eating Siebel? . Later, the founder of Xibei publicly apologized online and promised to restore the price standard before Xibei dishes. At the same time, the resigned vice president also came out to apologize, and the matter was calmed down. But in any case, the brand image of Xibei Youmian Village has been negatively affected in this matter. Of course, the level of personal income has a certain influence on the choice of catering brands, but it cannot be across the board. Because the choice of each brand is personal, even people with average income have the opportunity and right to eat an expensive meal; Very rich people may like street shops best. So this is an uncertain question.

First of all, in daily life, affirming our income level will affect our consumption values. If the income is relatively low, you will naturally choose a more civilian catering brand. On the one hand, it is to save money, and on the other hand, it is because friends with the same consumption level also choose this restaurant that they will make such a choice. Of course, if the economy permits, we will choose a well-known catering brand. Because on the one hand, it represents good taste and high popularity. On the other hand, it also represents the guarantee of quality. We are willing to pay more for better quality.

But this can't be done across the board, mainly because many catering brands hope that more and more different guests can enjoy elegant and popular food, so they sometimes introduce different dishes to meet the needs of more people. If we like, we can also choose restaurants that we can afford to meet our daily needs.

To sum up, income level will affect our daily consumption concept, including diet, but it cannot be generalized.