In a blink of an eye, a period of work has come to an end, we have ushered in a new stage of work, and we have to set new goals. At this time, you need to plan ahead. What problems should be paid attention to when writing a planning book? The following is the innovative and entrepreneurial activity planning book I compiled for you, hoping to help you.

Innovation and Entrepreneurship Activity Plan 1 I. Summary of Implementation

1. Company Overview

Campus magazine is the guidance of Hebei University of Engineering. It is sponsored by the campus magazine. Free directional media and campus magazines to teachers and students of major universities in Handan. To lead the cutting-edge fashion, purify the campus environment, promote famous brands, and serve the society, enterprises and schools, we will build a bridge of communication and interaction between enterprises and schools. Campus magazines advocate scientific and technological innovation, pay attention to modern management experience and technology, cultivate their own talent advantages and corporate culture, and build core competitiveness with core technologies and core talents.

The company is located in Handan, Hebei-Hebei University of Engineering. Taking colleges and universities as the pillar, mainly because there are many talents in colleges and universities, we can directly introduce talents from colleges and universities. Our consumer market is college students, so that we can get in close contact with college students and know what customers need in time. Campus magazine is located in the alma mater, which is its birthplace and has penetrated into other universities in China. At first, it was the most difficult time to run a campus magazine, and my alma mater would give strong support. The location of campus magazines can take advantage of the weather, location and people.

1. Target market

Universities originally located in Handan. Infiltrate into other universities in China.

2. The finance and nature of campus magazines

Campus magazine is a magazine company, which publishes free campus magazines for all college students in China. And because college students start businesses, the government will strongly support them. In the initial stage of operation, in order to save the medical cost, the campus magazine relies on Hebei University of Engineering and uses the human and technical resources of Hebei University of Engineering. Campus magazine consists of technology unit, bank loan, government subsidy, self-management of campus magazine and venture capital.

Campus magazine is a joint-stock company, which adopts functional management mode and separates rights from management rights. The capital ownership of campus magazines belongs to campus magazines, so that they can freely control funds in the future, which is conducive to the development of campus magazines. Campus magazine will establish a modern enterprise system and set up a legal person organization. In the future, the board of directors will hire senior entrepreneurs but serve as the director of the advertising department, and set up a supervisory body.

Campus magazines attach great importance to talent training, encourage talent innovation, establish five mechanisms of overall performance evaluation, competition, distribution, encouragement and restraint, establish talent resources and talent mechanisms, establish scientific and technological innovation and transformation mechanisms, take the road of talent promoting development and relying on science and technology to transform productivity, give full play to talent advantages and run their own characteristics.

Second, the market analysis

1, project background

Life needs advertising, advertising guides life, college students' consumption needs guidance, college students need guidance when they go to society, college students must go through resumes and interviews to find jobs, know how to apply, college students need exercise during holidays, companies and restaurants need recruitment, and campus recruitment.

2. Analysis of our advantages

Market leading edge: There are 5 universities in Handan, with a total of about 80,000 college students. Statistics show that the average monthly consumption of college students is about 400 yuan, and the total monthly consumption is about 32 million yuan. It is not difficult to see the scale and attractiveness of its consumer market. At present, more and more enterprises are beginning to pay attention to the university market, and consumer industries such as food and beverage, communication, sportswear, etc. are also beginning to increase their pace of entering this market.

For enterprises, in addition to the target consumer groups with higher education level, the university market also has the following characteristics:

① The number of consumer groups is huge.

(2) The consumption capacity is increasing year by year.

③ Consumer groups are relatively concentrated.

④ The potential high-end consumption capacity is huge.

Service advantage: The campus magazine, which is located in the life information guide of colleges and universities, takes "all-round and multi-functional service for college students" as its purpose, determines the form of the publication, and its content is practical, service-oriented, healthy and educational. By carrying out various service activities, students can solve a series of practical problems such as study, life, success and employment more directly, conveniently and quickly.

Advantages of database: Because college students are relatively concentrated and stable, direct investment in real-name database can be realized. At the same time, we will use the basic database to develop other data resources according to the needs of the market and the audience.

Channel advantage: All colleges and universities have liaison departments, which make full use of league organizations and students' resources to establish stable and direct distribution channels and a huge membership network, thus making the business operation model from possible to profitable prospect within reach.

College students' own characteristics: In terms of advertising, college students have spent most of their lives in school since childhood, so they rarely come into contact with TV advertisements, and many students' brand awareness has gradually faded or their awareness of new brands is not strong. It can be said that college students' advertising awareness is basically blank during school except that they can get in touch with some advertisements on weekends. Moreover, college students have a strong ability to accept new things, so college students' advertisements are easy to play and easy to play. Because college students are concentrated in schools, college advertisements are cheap.

College students will go to the society in the future, and they are the backbone of future consumption. The consumption consciousness of college students will also affect the consumption consciousness of society, so it is very necessary to advertise in universities.

2. Market capacity analysis

At present, campus magazines are only available in Shanghai, Guangdong, Xi, Chengdu and other big cities, and their magazines have not yet occupied the whole university market. Moreover, there are no college students' magazines in small and medium-sized cities such as Handan and Hebei, so our market is still very large.

We should take the strategy of small and medium-sized cities. After occupying small and medium-sized cities, they entered the big city campus magazine. Our strategy is to enter the white-collar market and enterprise worker market in big cities first. We cooperate with major companies, and our magazines will be distributed directly to their employees for free, and we will provide them with various recruitment information for a long time and selectively advertise for them for free. In addition, we have occupied the university market in medium-sized cities and established campus magazine associations in various universities. We can provide them with talent advantages for free, which other campus magazines can't do.

Campus magazine is a magazine run by universities. Only by being in it can we know what college students need. Moreover, we have direct contact with all kinds of talents, and we will cherish every talent.

Third, the company strategy.

Business strategy: This campus magazine mainly focuses on disguised advertisements, that is, making advertisements into stories and articles, writing some contents related to enterprises and things closely related to enterprises and students, and actively developing them according to the needs of students. Management strategy: people-oriented, carry forward innovation and start a company. If the leader has any mistakes, the employees must point them out, can point out and dare to point out the mistakes of the leader, and we will bear the heavy responsibility. The benefits of "campus magazine" will be linked to employees' salaries, which will make employees feel that they are the owners of "campus magazine". Only by doing the Campus Magazine well can they have a future.

The mission of campus magazine: brand and characteristic marketing, serving students

The purpose of campus magazine is to contribute to the society, guide college students to consume green and lead them on the road to success.

Strategic policy: develop its own characteristics, innovate in science and technology, and forge ahead.

Fourth, corporate culture.

1. Corporate culture

Corporate culture is a synthesis of values, ways of thinking, codes of conduct and beliefs followed by all employees of an enterprise.

Campus magazines will clarify three relationships:

Employee relations within the enterprise: establish a spiritual civilization of "harmony and unity, courtesy and humility, and strive for progress". Campus Magazine holds that unity within an enterprise is a necessary condition for its survival. Only when the talents of enterprises gather together can the wisdom of enterprises be inexhaustible and promote the rapid and healthy development of enterprises.

Relationship with customers: establish the survival concept of "loving customers means loving enterprises, and customers are God". Customers are profits, and only by putting customer profits in the first place can we win the survival and development of enterprises. We regard every customer's appeal as an opportunity to turn the appellant into our customer. Because a customer is not satisfied, he will tell his five friends at the same time.

Relationship with competitors: We always put the idea of building our own "campus magazine" in the first place, and always beware of competitors' every move. Establish the concept of "Excellence". We should not only see the cruelty of competition, but also see the challenges of competition.

2. Corporate image building

Product image: brand advertising, guiding marketing and serving students.

Employee image: Give full play to your creativity and dedication, and be proud of being an employee of campus magazine.

Marketing image: constantly improve the company's marketing means and service methods, and establish a more modern customer relationship.

Social image: take the initiative to participate in social welfare undertakings, reflecting the company's dedication.

Verb (abbreviation of verb) management system

I applied to the school to run a campus magazine association. At first, I cooperated with two other magazines in the school department because I didn't have much business. After earning the first bucket of gold, I will recruit specialized talents to manage and build my own facilities while campus magazines can develop.

1, company mode

Campus magazine is a limited liability company.

2. Organizational structure and departmental responsibilities

Basic information of the Ministry:

Department Name: DM Magazine Department of Campus Magazine

Editor-in-Chief: Grasp the overall style orientation and normal operation process of the magazine.

Two: responsible for the writing of soft articles in magazine columns.

Designer 3: Responsible for the normal typesetting design of magazines and the advertising graphic design of advertisers.

Business 3: Responsible for the contact of magazine advertising business and customer post-maintenance.

Issue three issues of magazines: the main responsibility is to send and mail magazines on time and regularly. The magazine is published in the first half of each month, and the lost part is reissued in the second half of each month.

Photographer: responsible for taking pictures of magazines and advertisements required by customers.

3 people in the office: responsible for purchasing office consumables and maintaining the office environment (computer maintenance, etc. ), attendance and performance appraisal, etc.

1 data analyst: responsible for the collection, collation and analysis of magazine business and distribution data.

Sixth, the profit model.

(1) Magazine advertising business:

Advertisements, consumer navigation charts, bookmarks, business gifts, advertising folders and other forms.

(b) audience database development:

Detailed analysis of audience composition, advertising choice, content preference, consumption tendency, product satisfaction/word of mouth evaluation, communication effect evaluation, etc.

(C) win-win interaction between campus activities and marketing:

Bundle the campus promotion projects of cooperative enterprises with the university activities of relevant administrative departments.

(4) E-commerce:

At the same time, develop magazine websites and establish an all-round real-time marketing system for online e-commerce, magazine platforms and logistics channels.

Seven, marketing strategy

1, Shi Yuzhu online game marketing law.

Shi Yuzhu said that whoever plays my game will be given 800 yuan. I don't have that much money, and I can't provide that much money. But I want to say, whoever wants to subscribe to my magazine will pay 100 yuan. 100 yuan will be sent in the form of double coupons. When you spend a certain amount, you can pay with vouchers.

According to Campus Magazine, when shopping in supermarkets, shopping malls and other places reaches 100, you can use the corresponding single coupon with the value of 5 yuan instead of RMB. When the consumption of training institutions, optical shops, hospitals and other institutions reaches 100, you can use the corresponding single coupon with the value of 100 instead of RMB to pay for shopping in restaurants and other places.

If consumers have double coupons, they can pay with corresponding double coupons instead of single coupons.

2. Recommended marketing:

Campus magazines implement the value-added service of recommendation bidding service, starting from 3 yuan. The recommended company must sign a contract with the campus magazine. The specific contents of the contract include: if more than ten consumers are dissatisfied with the services and products of the merchants, they can complain to the campus magazine, which will let the merchants and consumers coordinate first. If it is a business problem, the campus magazine will make the business apologize to the consumer and return the goods. If it is a business, if a contract is signed, the campus magazine will explain the reasons for recommendation to consumers. Consumers will definitely prefer businesses that can guarantee their own interests when spending, so recommendation marketing is welcomed by businesses. Recommendation marketing is also the inevitable direction of advertising development in the future, and the merchant's own guarantee to consumers is definitely not as effective as the third party's guarantee. Good businesses certainly hope to have such services, and recommendation marketing will help the survival of the fittest.

Peer bidding, the highest bidder has a high recommendation coefficient, the lowest bidder has a low recommendation coefficient, and those who do not bid are not recommended. The highest recommendation coefficient of campus magazine bidding service is 3 stars. If the recommendation coefficient wants to reach 4 or 5 stars, consumers must vote.

3. Product (advertising) service

The advertisement feature of Campus Magazine is article advertisement, and of course classified advertisement and other advertisements are also the key points. Article advertisement is a kind of disguised advertisement, which is to write the development history and recent trends of this business according to the article. Let people know about home and pay attention to the latest trends and products in this industry. This can provide the brand effect of the merchants, which can't be done by any other advertisement.

Campus magazine will advertise for various businesses and companies for free in the first four to eight issues of campus magazine. These companies and businesses may or may not join Campus Magazine, but only if they promise to provide the number and salary of employees in their own enterprises or businesses, and they can distribute Handan magazine provided by Campus Magazine to employees free of charge in the future. Campus magazine will promise them that Handan magazine will continue to advertise for them free of charge in the first four to eight issues, and selectively advertise for them free of charge.

4. Sales strategy:

① Campus magazine is a magazine for college students;

Do you want college students to work and study? Do you want to work on holidays and weekends? Do you want to take a part-time job? Campus magazines will provide you with all kinds of recruitment information.

Want to apply for postgraduate entrance examination? Do you know which school is good? You want to train skills, which school is good? If you want to know, join the campus magazine quickly! Campus magazines will also provide you with the scores of postgraduate entrance examinations in various schools over the years!

Senior year, you will face a part-time job. Do you want to find a good company or enterprise? If you like, write your resume first. Campus magazines will guide you how to write an excellent resume. Want to know the salary orientation of graduates, the matters needing attention in the interview, and the recruitment information of major companies and campuses early? If you want to know, join the campus magazine quickly.

Eight, magazine planning

(1) Form and content of campus magazine:

① Specification: 80g coated paper color printing, 60P,16;

Column setting: Handan news, colorful activities, Jingjing campus, making friends, beautiful girls, postgraduate entrance examination, recruitment list, pre-service equipment, boating in the sea, life, travel, handsome guys, animation, part-time internship, etc.

Release: advertisements for books, videos, performances and other products; Advertisements of publishing houses, booksellers, bookstores, record companies, video stores, theaters and other institutions; Recruitment information; Advertising of enterprise products and brands such as leisure and convenience foods, dairy products, beverages, purified water, daily necessities, glasses and health care products; Advertisements for products and services of Chinese and western fast food, special catering, cafes, gyms, ski resorts, scenic spots, bank insurance, travel agencies and other institutions.

(2) publication dissemination:

1. Release period: 12 issues/year, published monthly, with special issues as supplements for freshmen, graduates, May Day, National Day and other holidays.

2. Information quantity:

The content involves advertising information closely related to students.

② Scope of communication: covering teachers and students. Real-name registration system direct investment distribution network, direct audience. Covering league organizations, teaching and research institutions, student apartments, libraries, canteens and student activity places around the school.

(3) Make a specific market survey on each university campus.

(4) Hot spot promotion series-promotion (high reading rate determines the return on advertising investment)

(1) The "Campus Magazine President Competition" recruits in Handan universities, and allows many organizations to participate in sketch competitions and drama performances. Finally, choose one of the most powerful societies as a cooperative society in each university.

② The "Campus Magazine Cover Design Challenge" collected design drafts in the whole city.

③: Organize the first batch of enterprise members to send representatives to Guangxi University, Guangxi University for Nationalities, Guangxi University of Finance and Economics, and Guangxi Medical University to visit the students staying in school during the summer vacation. Give them the first batch of college raiders cards. Business leaders spoke on the spot to encourage students to work hard to finish their studies.

(4) Campus Magazine's student information exchange platform suggested by citizens calls on citizens to pay more attention and care to teenagers.

⑤ Campus Magazine Healthy Online Games cooperates with Tianjie, the most popular game at present, to advocate healthy online games. Print the number and the slogan "As long as you are in good health, you are not afraid of less treasures" on DM, and students can get a treasure in the game by scraping this number. 6. The winner of the essay contest of My XX Experience, a campus magazine, can not only get material rewards, but also get the most challenging mysterious experience sent by the company.

(5) Develop enterprise governing units and advertising agents, and carry out advertising sales and marketing.

(6) Establish the contact department of colleges and universities, start collecting relevant information and data, and prepare the first issue of the magazine.

(7) The magazine website was opened.

(8) Develop member clubs and diversified businesses.

Nine. investment analysis

1, analysis of ownership structure

Investment budget of ministries and commissions in the development stage

2. Expenses: handling fee, manuscript fee, work fee (including communication fee, transportation fee, office fee, travel fee), distribution fee and room fee are extra. Total monthly 1 1,000 yuan;

3. Printing fee (including paper fee): calculated at 15000 copies, with an average of 3.5 yuan per copy.

5. Revenue: a. Initial advertising revenue 10000 copies.

At present, this magazine needs 50,000 yuan, which can be invested, controlled or sold. Based on the principle of good faith and mutual benefit, the two parties will jointly establish an unlimited amount of campus magazine advertising periodicals. Campus magazines will ensure the source of funds through "advertising, exclusive distribution of regional advertisements" and the absorption of "board members", so as to make the magazine develop continuously and healthily.

2. Source and application of funds: Hebei University of Engineering contributed 30,000 yuan, and each franchisee paid 50,000 yuan or each merchant paid 40,000 yuan for the first advertising, which was enough for the campus magazine to run two issues. Venture investors are dispensable because campus magazines are fighting a stable war. Plus the joining fee of various businesses or the cost of the first advertisement, it is enough to distribute a magazine in universities in Handan. Campus magazine will use the advertising revenue of previous issues to print the next issue. If this cycle goes on, of course, venture capitalists will invest better and let campus magazines quickly occupy the campus market in Handan and send them to Hebei.

3. Investment decisions

The hardware facilities of campus magazines will be rented first. In every university campus, campus magazine will set up a campus magazine, and a small amount of investment will be spent on campus magazine, because campus magazine is my foundation. As long as the campus magazine can survive for one day, my campus magazine will have more opportunities.

X. Risk analysis

1, risk factor analysis

Customers lack understanding and trust in campus magazines and campus markets. At first, merchants were reluctant to join, and invested a lot of advertising expenses, and other enterprises followed suit.

2. Risk coping strategies

According to the market demand, before other enterprises follow suit, they will start operation quickly and expand their scale. Broaden channels, increase marketing efforts, and increase customers' understanding of campus magazines. Let customers invest in shares, so that the interests of customers are closely related to the interests of campus magazines.

3. The exit strategy of Venture Capital Campus magazine will treat investors and franchisees with a very responsible attitude. The company will give priority to maximizing benefits when investors and franchisees withdraw, and the company will establish a good risk control and venture capital withdrawal mechanism. The purpose of venture capital has been to maximize profits, and campus magazines will safeguard the interests of investors based on this principle. Campus magazines will continuously improve the ability and technical level of campus magazines, strengthen management and improve operation, so as to improve the return on investment of enterprises and make investors of campus magazines get high returns.

Innovation and entrepreneurship activity plan 2 aims to further stimulate students' enthusiasm for innovation and entrepreneurship, build a platform for students' innovation and entrepreneurship practice, create an atmosphere to promote the growth of innovative and entrepreneurial talents in the whole school, explore a long-term mechanism for innovation and entrepreneurship education, and cultivate students' innovation ability. The school decided to hold the first entrepreneurial activity month, and the relevant matters are hereby notified as follows:

I. Theme of the event

Passion makes dreams, and entrepreneurship makes the future.

Second, the activity time

Third, participants.

All students in school and during their career choice (within two years of graduation)

Four. Activity content

(1) Entrepreneurship Seminar

Through the interpretation of college students' entrepreneurial policies and the typical propaganda of entrepreneurial success, we can help college students understand entrepreneurial policies, enhance their awareness of innovation and entrepreneurship, and help them realize their entrepreneurial dreams.

(2) Entrepreneurship training

Help students to establish a correct concept of employment and entrepreneurship, cultivate students' entrepreneurial awareness and professional quality, comprehensively teach students the knowledge and skills that entrepreneurs should have, do a good job in psychological preparation and career planning for employment and entrepreneurship, and establish the direction of university career development.

(3) Entrepreneurship Competition

Through the innovation and entrepreneurship project design competition, we will create a good atmosphere for innovation and entrepreneurship, spread innovative ideas, enrich entrepreneurial practice, and improve the comprehensive quality of college students' innovation and entrepreneurship.

Entrepreneurship assistance

Through the formation of "one-to-one, one-to-one" docking guidance for entrepreneurs, college employment guidance teachers, entrepreneurial college students and members of college business incubation projects, the confusion encountered by students in the process of starting a business can be solved.

(5) Typical highlights of entrepreneurship

Collect the typical entrepreneurial deeds of our graduates, give full play to the exemplary role of entrepreneurship, stimulate the entrepreneurial enthusiasm of college students, improve their entrepreneurial skills, and attract more college students to participate in the entrepreneurial tide.

Verb (abbreviation for verb) division of activities

1. The Employment Admissions Office and the Student Affairs Office are responsible for formulating activity plans, special lectures and college-level competitions.

2. The secondary colleges are responsible for the publicity and launching work, and for the organization and implementation of various activities.

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